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Actual for You - Yellow Page Ad Design: The Top 5 Serial Killers of Yellow Page Advertising ROI
I was introduced to the concept of “Thank you notes” when I was about five years old. My teenage cousin just presented me with a coveted new birthday present – a soft, cuddly, gray and white teddy bear. I was overjoyed receiving this bundle of joy but my cousin, who could not attend my birthday party, was unaware of the unbridled happiness stemming from her gift.My grandmother – someone who could have take
How do I know that this can happen?Simple: It has happened to me! Let me show you the play-by-play…Summary of trade:* Name of Company: Cemex (ticker:CX).* Opening Trade: Bought 20 contracts of CX on January 31, 2005 at $2.40 a contract (March 2005 expiration, Strike: 35).* Closing Trade: Sold 20 contracts of CX, two days later, on February 2, 2005 at $4.00 a contract for a
1) "They're far too expensive,”
2) “I get poor return on my investment,”
3) “my directory sales rep is a $#@!%,” and 4) “they made an error in my ad.”
While I can’t comment on your directory sales rep, and I do think having the wrong number in your ad is cause for complaint, I’ve always felt the first two complaints were really one compaint - “My ad aint working!” - and that it wasn’t fair to blame the Yellow Pages themselves for a badly designed ad.
So I’ve listed the top 5 Yellow Page design blunders below. Each mistake will bludgeon your ROI to a pulp. So read 'em, DON'T do 'em and you'll be overjoyed when your ad response jets off into the stratosphere.
1) Your Headline Is Your Business Name, Logo, and/or Photo
Fact is, your prospects don't car about who YOU are, what YOU look like or what YOU'RE all about. All they want to know is... "who's going to solve my problem in the most effective way possible?" Make your headline speak directly to your prospects needs and desires. Make it unique
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3) “my directory sales rep is a $#@!%,” and 4) “they made an error in my ad.”
While I can’t comment on your directory sales rep, and I do think having the wrong number in your ad is cause for complaint, I’ve always felt the first two complaints were really one compaint - “My ad aint working!” - and that it wasn’t fair to blame the Yellow Pages themselves for a badly designed ad.
So I’ve listed the top 5 Yellow Page design blunders below. Each mistake will bludgeon your ROI to a pulp. So read 'em, DON'T do 'em and you'll be overjoyed when your ad response jets off into the stratosphere.
1) Your Headline Is Your Business Name, Logo, and/or Photo
Fact is, your prospects don't car about who YOU are, what YOU look like or what YOU'RE all about. All they want to know is... "who's going to solve my problem in the most effective way possible?" Make your headline speak directly to your prospects needs and desires. Make it unique
In brick and mortar businesses, profitability and success rests on developing leadership within the organization. As we realize the importance of team leaders in the workplace, the type of leadership developed in an MLM home business is different.Contrary to a traditional business, leaders in a network marketing business are on the same playing field. They are in the sense because they are CEOs of their busi
So I’ve listed the top 5 Yellow Page design blunders below. Each mistake will bludgeon your ROI to a pulp. So read 'em, DON'T do 'em and you'll be overjoyed when your ad response jets off into the stratosphere.
1) Your Headline Is Your Business Name, Logo, and/or Photo
Fact is, your prospects don't car about who YOU are, what YOU look like or what YOU'RE all about. All they want to know is... "who's going to solve my problem in the most effective way possible?" Make your headline speak directly to your prospects needs and desires. Make it unique
It's an issue faced by business owners worldwide -- having to let go of, or "fire" a client. When I started my business, it's not a situation I ever thought I would face, as I was happy to take on almost anyone that wanted to hire me. However, over time, my client scrutinizing skills became more acute, and I began to realize that not every client is a perfect client for me. In fact, more than 50% of the people I
1) Your Headline Is Your Business Name, Logo, and/or Photo
Fact is, your prospects don't car about who YOU are, what YOU look like or what YOU'RE all about. All they want to know is... "who's going to solve my problem in the most effective way possible?" Make your headline speak directly to your prospects needs and desires. Make it unique
Cell phone users, all around the world, love their phones for a number of different reasons. One of those reasons is because many come equipped with voicemail. Voicemail is similar to an answering machine. The only difference is that many voicemails can be retrieved from a number of different locations. If you are a small business owner, you may want to examine what a voice mail service can do for your
2) You Want EVERY Type Of Customer In Town
If your ad is desperately trying to attract every type of conceivable customer, you will attract very few. Focus your ad on one specific type of prospect. This way you can engage readers in a much more thorough and personal way. The more tightly you focus your audience and message, the greater your response will be.
3) Your Ad Copy Consists Of Nothing But Bullet Points
Bullets will kill, if they're not used properly. You must include persuasive ad copy that speaks to your prospects needs and helps differentiate you from your competitors in a powerful way. Bullets are OK, just as long as you also include supporting copy that speaks to your prospects emotional needs and desires.
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