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    13 Lessons in Marketing, Super Bowl Style
    Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Foremost, of course, was The Game's appropriately patriotic theme. America's mettle and proud heritage were showcased to the world through this year's red, white, and blue logo; music selection by the performers; and depictions of historic U.S. icons. The Game further supported U.S. patriotism through the presence of the armed services, police department, and fire department at the game as well as interviews with troops in Afghanistan. Finally, as if by design, the unlikely Patriots won the championship.Super Bowl XXXVI provided other lessons as well -- lessons applicable to small budget
    ripe-read transaction, but card readers are a fraction of the cost of a new POS terminal.
    • Increase efficiency - Businesses with contactless payments merchant accounts enjoy much more rapid check-out times during peak hours.
    • Are easy to install and upgrade - The hardware for contactless payments merchant accounts is all plug-n-play.
    • Increase customer loyalty - Studies show that customers return to the participating merchant’s location on an average of two times a month.
    • Leverage a general consumer movement away from cash (20%) - Even customers who don’t specifically love contactless payment probably DO specifically dislike cash. By offering them an alternative, businesses increase the likelihood of a sale.

    Put simply, businesses with contactless payments merchant accounts enjoy increased transaction volume (average 45%) and increased ticket size (average 20%).

    What Merchants Benefit Most from Co

    Internet Marketing - No Retirement Without Purpose
    Why have I joined the millions of others who decided to jump into internet marketing? For me this was never a position in which I envisioned myself. All my life I was an active worker, the early part of my life being spent as an ocean lifeguard for fourteen years. From there I became an elementary schoolteacher for 9 years. Ultimately my journey led to my becoming a restaurant owner.The restaurant business, as anyone who has worked it knows, is fast paced. It is not for the lazy or faint of heart. There is always more to do than time allows so you always find yourself playing catchup. Over a period of 25 years I had owned or operated 5 or 6 businesses. (who’s counting) The last one proved to be my downfall and I was forced to go out of business.I had been my
    Consumers don’t like carrying cash but are wary of handing over a credit card because of the risk of credit card fraud. But what’s the alternative?

    Contactless payments.

    The next generation of electronic payment, contactless payments don’t require the customer to hand over their card. The whole transaction is completed electronically, and their card never leaves their hand. It’s faster, easier and much more secure.

    But what about the merchant? Should cash-heavy merchants rush into setting up a contactless payments merchant account? The answer is a resounding yes! Contactless payments merchant accounts deliver even greater benefits to merchants than it does to consumers. Read on to find out how.

    What is Contactless Payment?

    Contactless payments merchant accounts are the third generation of electronic payments. (The first generation was the old plastic credit card, and the second was the magnetic stripe card.) Merchants with contactless payments merchant accounts enable customers to use their credit cards for purchases without ever handing their card over. Contactless payments merchant account transactions use one of the following methods:
    • Contactless readers;
    • Retailer cards/fobs;
    • NFC (near field communication) enabled cell phone payment software; or
    • Back end processing/over the air payment software.

    Customers love it!

    Research shows that 86% of consumers want to carry less cash, and most carry less than $20. (Survey was conducted in 2005 by lpsos and commissioned by MasterCard). They’re growing more comfortable using credit, but they’re still quite worried about security issues when handing over their card. In fact, 91% of likely users would feel more secure if they were allowed to hold their payment card through their entire payment process.

    And then there’s ease of use, speed and convenience. Nationwide, almost 75% of respondents refuse to wait in line longer than five minutes for a purchase of less than $25, and more than 25% refuse to wait longer than just two minutes.

    So how does contactless payment compare in terms of speed? Very well, in fact… It takes only 1/3 to ? of the time of the average cash or traditional credit card transaction:

    • CVS Pharmacy Average Cash Transaction = 33.7 seconds
    • Average Card Transaction (w/o Signature = 26.7 seconds
    • Average RF Transaction = 12.5 seconds
    So contactless payments increase customers’ sense of security and decrease hated wait-times. It’s no surprise, then, that customers love it!

    And the growth rate of contactless payments merchant accounts shows it. According to Brian Triplett, senior vice president for emerging product development-Visa USA, “The adoption rate is the fastest we’ve seen for any new technology. I do expect we will continue to see significant growth; whether it’s double or triple we’ll have to wait and see.”

    What are the Benefits for Merchants?

    The most obvious benefit for merchants in having contactless payments merchant accounts is that consumers love it, so they’ll use it more often and spend more.

    But the benefits don’t end there. Contactless payments merchant accounts also:

    • Leverage ‘Top of Wallet’ convenience - Like traditional credit cards (and unlike cash), the customer’s card is always in their wallet, which means they’re more likely to spend, simply because they can.
    • Deliver increased merchant differentiation - Particularly in the early days of adoption, merchants with contactless payments merchant accounts will ‘stand out from the crowd.’ They’ll offer consumers a new and exciting way to pay for goods and services.
    • Are cheaper to operate - Transactions clear as a card-present, magnetic stripe-read transaction, but card readers are a fraction of the cost of a new POS terminal.
    • Increase efficiency - Businesses with contactless payments merchant accounts enjoy much more rapid check-out times during peak hours.
    • Are easy to install and upgrade - The hardware for contactless payments merchant accounts is all plug-n-play.
    • Increase customer loyalty - Studies show that customers return to the participating merchant’s location on an average of two times a month.
    • Leverage a general consumer movement away from cash (20%) - Even customers who don’t specifically love contactless payment probably DO specifically dislike cash. By offering them an alternative, businesses increase the likelihood of a sale.

    Put simply, businesses with contactless payments merchant accounts enjoy increased transaction volume (average 45%) and increased ticket size (average 20%).

    What Merchants Benefit Most from Con

    Taghuchi Testing: Double Your E-Newsletter Conversions
    If you’re really interested in using your e-newsletter to add value then you’re probably already measuring it in terms of conversions. You might be calling those conversions opening rate, click-through rate, seminar signups, sales, whitepaper downloads or a range of other metrics. Regardless of how you measure conversions you’re almost certainly trying to improve your results and testing is the only way to consistently do that.What’s more, if you’re like most people you’d be happy to improve those conversions a few percentage points on each e-newsletter. Well, what if there was a way to double or triple the number of conversions you receive?Impossible? There is way and the secret is to vastly improve your ability to test e-newsletter ele
    rd.) Merchants with contactless payments merchant accounts enable customers to use their credit cards for purchases without ever handing their card over. Contactless payments merchant account transactions use one of the following methods:
    • Contactless readers;
    • Retailer cards/fobs;
    • NFC (near field communication) enabled cell phone payment software; or
    • Back end processing/over the air payment software.

    Customers love it!

    Research shows that 86% of consumers want to carry less cash, and most carry less than $20. (Survey was conducted in 2005 by lpsos and commissioned by MasterCard). They’re growing more comfortable using credit, but they’re still quite worried about security issues when handing over their card. In fact, 91% of likely users would feel more secure if they were allowed to hold their payment card through their entire payment process.

    And then there’s ease of use, speed and convenience. Nationwide, almost 75% of respondents refuse to wait in line longer than five minutes for a purchase of less than $25, and more than 25% refuse to wait longer than just two minutes.

    So how does contactless payment compare in terms of speed? Very well, in fact… It takes only 1/3 to ? of the time of the average cash or traditional credit card transaction:

    • CVS Pharmacy Average Cash Transaction = 33.7 seconds
    • Average Card Transaction (w/o Signature = 26.7 seconds
    • Average RF Transaction = 12.5 seconds
    So contactless payments increase customers’ sense of security and decrease hated wait-times. It’s no surprise, then, that customers love it!

    And the growth rate of contactless payments merchant accounts shows it. According to Brian Triplett, senior vice president for emerging product development-Visa USA, “The adoption rate is the fastest we’ve seen for any new technology. I do expect we will continue to see significant growth; whether it’s double or triple we’ll have to wait and see.”

    What are the Benefits for Merchants?

    The most obvious benefit for merchants in having contactless payments merchant accounts is that consumers love it, so they’ll use it more often and spend more.

    But the benefits don’t end there. Contactless payments merchant accounts also:

    • Leverage ‘Top of Wallet’ convenience - Like traditional credit cards (and unlike cash), the customer’s card is always in their wallet, which means they’re more likely to spend, simply because they can.
    • Deliver increased merchant differentiation - Particularly in the early days of adoption, merchants with contactless payments merchant accounts will ‘stand out from the crowd.’ They’ll offer consumers a new and exciting way to pay for goods and services.
    • Are cheaper to operate - Transactions clear as a card-present, magnetic stripe-read transaction, but card readers are a fraction of the cost of a new POS terminal.
    • Increase efficiency - Businesses with contactless payments merchant accounts enjoy much more rapid check-out times during peak hours.
    • Are easy to install and upgrade - The hardware for contactless payments merchant accounts is all plug-n-play.
    • Increase customer loyalty - Studies show that customers return to the participating merchant’s location on an average of two times a month.
    • Leverage a general consumer movement away from cash (20%) - Even customers who don’t specifically love contactless payment probably DO specifically dislike cash. By offering them an alternative, businesses increase the likelihood of a sale.

    Put simply, businesses with contactless payments merchant accounts enjoy increased transaction volume (average 45%) and increased ticket size (average 20%).

    What Merchants Benefit Most from Co

    Major Reasons Why Blogging For Your Site Will Fail To Generate Traffic
    These days, it seems almost every website has a blog area that is either the main focus of the site, or at least the semi-focus of the overall web design. It can be a frustrating ordeal for a lot of webmasters to keep the blog up to date and generate more traffic at the same time. The following common mistakes that a lot of webmasters continue to make sure don't help matters either.A fairly good description of a blog would be: A major area of text on a person's website that is updated at least once a week, usually about the main context of the site.A major problem that some sites have when it comes to blogs are the fact that the author's name is not on the blog at all. They not only fail to give the author's name, they also don't give any credentials about the
    nience. Nationwide, almost 75% of respondents refuse to wait in line longer than five minutes for a purchase of less than $25, and more than 25% refuse to wait longer than just two minutes.

    So how does contactless payment compare in terms of speed? Very well, in fact… It takes only 1/3 to ? of the time of the average cash or traditional credit card transaction:

    • CVS Pharmacy Average Cash Transaction = 33.7 seconds
    • Average Card Transaction (w/o Signature = 26.7 seconds
    • Average RF Transaction = 12.5 seconds
    So contactless payments increase customers’ sense of security and decrease hated wait-times. It’s no surprise, then, that customers love it!

    And the growth rate of contactless payments merchant accounts shows it. According to Brian Triplett, senior vice president for emerging product development-Visa USA, “The adoption rate is the fastest we’ve seen for any new technology. I do expect we will continue to see significant growth; whether it’s double or triple we’ll have to wait and see.”

    What are the Benefits for Merchants?

    The most obvious benefit for merchants in having contactless payments merchant accounts is that consumers love it, so they’ll use it more often and spend more.

    But the benefits don’t end there. Contactless payments merchant accounts also:

    • Leverage ‘Top of Wallet’ convenience - Like traditional credit cards (and unlike cash), the customer’s card is always in their wallet, which means they’re more likely to spend, simply because they can.
    • Deliver increased merchant differentiation - Particularly in the early days of adoption, merchants with contactless payments merchant accounts will ‘stand out from the crowd.’ They’ll offer consumers a new and exciting way to pay for goods and services.
    • Are cheaper to operate - Transactions clear as a card-present, magnetic stripe-read transaction, but card readers are a fraction of the cost of a new POS terminal.
    • Increase efficiency - Businesses with contactless payments merchant accounts enjoy much more rapid check-out times during peak hours.
    • Are easy to install and upgrade - The hardware for contactless payments merchant accounts is all plug-n-play.
    • Increase customer loyalty - Studies show that customers return to the participating merchant’s location on an average of two times a month.
    • Leverage a general consumer movement away from cash (20%) - Even customers who don’t specifically love contactless payment probably DO specifically dislike cash. By offering them an alternative, businesses increase the likelihood of a sale.

    Put simply, businesses with contactless payments merchant accounts enjoy increased transaction volume (average 45%) and increased ticket size (average 20%).

    What Merchants Benefit Most from Co

    Beware of Negligent Entrustment when Employees Change Departments
    They are two elements of negligent entrustment that defines it from negligent hiring. The first, and most obvious, is that negligent hiring requires the actual employment of the person causing the injury while negligent entrustment can apply to anyone, employed or not.The second is that in the case of negligent hiring, the provision of a dangerous instrument need not be provided to the employee carrying out the injury. If that instrument is provided by an employer, then the employer could be guilty of both negligent hiring and negligent entrustment.Negligent entrustment applies in tort law where the entrustor negligently supplies the entrustee with an instrument, and the entrustee then causes injury to a third party with that instrument. It commonly occurs w
    ll continue to see significant growth; whether it’s double or triple we’ll have to wait and see.”

    What are the Benefits for Merchants?

    The most obvious benefit for merchants in having contactless payments merchant accounts is that consumers love it, so they’ll use it more often and spend more.

    But the benefits don’t end there. Contactless payments merchant accounts also:

    • Leverage ‘Top of Wallet’ convenience - Like traditional credit cards (and unlike cash), the customer’s card is always in their wallet, which means they’re more likely to spend, simply because they can.
    • Deliver increased merchant differentiation - Particularly in the early days of adoption, merchants with contactless payments merchant accounts will ‘stand out from the crowd.’ They’ll offer consumers a new and exciting way to pay for goods and services.
    • Are cheaper to operate - Transactions clear as a card-present, magnetic stripe-read transaction, but card readers are a fraction of the cost of a new POS terminal.
    • Increase efficiency - Businesses with contactless payments merchant accounts enjoy much more rapid check-out times during peak hours.
    • Are easy to install and upgrade - The hardware for contactless payments merchant accounts is all plug-n-play.
    • Increase customer loyalty - Studies show that customers return to the participating merchant’s location on an average of two times a month.
    • Leverage a general consumer movement away from cash (20%) - Even customers who don’t specifically love contactless payment probably DO specifically dislike cash. By offering them an alternative, businesses increase the likelihood of a sale.

    Put simply, businesses with contactless payments merchant accounts enjoy increased transaction volume (average 45%) and increased ticket size (average 20%).

    What Merchants Benefit Most from Co

    How to Start Your Affiliate Business
    Does this sound familiar:“Getting started is easy!” -- Complete the online application below. -- Read the ‘Affiliate Agreement’ and the additional terms included with it! -- We notify you of your acceptance. -- Place the links on your site and Start earning cash!Just like that, you think you are on your way to earning 100s of dollars in income right away. You hear the success stories. You see the potential for earning an income on the internet. You jump right in and join a bunch of affiliate programs, purchase the services and software that you are told that you need…. Now you have spent all this money and have still not made anything to show for your efforts.What you need to do is start by planning out your business. Make sure t
    ripe-read transaction, but card readers are a fraction of the cost of a new POS terminal.
    • Increase efficiency - Businesses with contactless payments merchant accounts enjoy much more rapid check-out times during peak hours.
    • Are easy to install and upgrade - The hardware for contactless payments merchant accounts is all plug-n-play.
    • Increase customer loyalty - Studies show that customers return to the participating merchant’s location on an average of two times a month.
    • Leverage a general consumer movement away from cash (20%) - Even customers who don’t specifically love contactless payment probably DO specifically dislike cash. By offering them an alternative, businesses increase the likelihood of a sale.

    Put simply, businesses with contactless payments merchant accounts enjoy increased transaction volume (average 45%) and increased ticket size (average 20%).

    What Merchants Benefit Most from Contactless Payments Merchant Accounts?

    Contactless payments merchant accounts are ideal for cash-heavy merchants. Target industries include:
    • QSR
    • Petroleum & C-store
    • Book Stores
    • Dry Cleaners
    • Video Rental
    • Pharmacy
    • Grocery
    • Parking
    • Movie Theaters
    • Stadiums & Arenas
    • Theme Parks
    • Events
    • Cafeterias (Schools & Corporate)
    • Taxis
    • Transit
    • Vending
    • News Stands
    • Parking Garages

    Conclusion – The Future of Contactless Payments Merchant Accounts?

    Contactless payment offers significant bottom-line benefits to merchants. It’s the next generation payment system that’s faster, easier, more secure and more convenient for consumers, which means it facilitates more sales (greater volume transaction) of greater value (ticket lift) for merchants. It’s a win-win situation!

    You are welcome to publish this article free of charge provided:
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    • You don’t change the article in any way.
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