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Actual for You - E-book Sales - Will Your Cover Close the Sale?
In most circumstances a broker is a third party to an agreement to purchase a commodity, the item being bought and sold is neither owned nor controlled by the broker who simply acts as an intermediary and is normally paid on completion of an agreement. Brokers who also act
You've worked hard building your web site. You're proud of your work, having poured your heart into making your site relevant to your market with great, useful content. You've got decent traffic, solid PageRank, and the satisfaction of knowing you've done your best.
Believe it or not, people DO judge a book by its cover. If you’ve got no cover, only words describing the book, you’re losing many potential buyers. If you’ve got an e-book cover with the title and a background cover only, you’re losing money.
As with any sales or marketing effort there are three things you need to keep in mind when designing your e-book cover. #1) You identify a desire or fear your prospect has and have come up with a solution (your e-book) People buy based upon emotions, not logic. #2) Next you make your prospect a promise to have him reach his desire or eliminate his fear. You want to have him picture his desires being met. (This is where the e-book cover goes to work.) and, #3) you make him an offer to purchase the solution to h
Have you heard the reports about guys who pull down thousands of dollars a month with Google AdSense? Have you heard the stories about 10% click through rates and $1-$5 earnings per click? Have you ever wished you could figure out how they do it and start making real profi
Believe it or not, people DO judge a book by its cover. If you’ve got no cover, only words describing the book, you’re losing many potential buyers. If you’ve got an e-book cover with the title and a background cover only, you’re losing money.
As with any sales or marketing effort there are three things you need to keep in mind when designing your e-book cover. #1) You identify a desire or fear your prospect has and have come up with a solution (your e-book) People buy based upon emotions, not logic. #2) Next you make your prospect a promise to have him reach his desire or eliminate his fear. You want to have him picture his desires being met. (This is where the e-book cover goes to work.) and, #3) you make him an offer to purchase the solution to
Running or owning a company is not an easy task. The pressure to perform is intense. Payrolls and profits have to be met and satisfied. People have to be hired and treated well. And an overall air of dynamic energy has to be created. For some folks the “running a business”
As with any sales or marketing effort there are three things you need to keep in mind when designing your e-book cover. #1) You identify a desire or fear your prospect has and have come up with a solution (your e-book) People buy based upon emotions, not logic. #2) Next you make your prospect a promise to have him reach his desire or eliminate his fear. You want to have him picture his desires being met. (This is where the e-book cover goes to work.) and, #3) you make him an offer to purchase the solution to
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A panel of three communications pros at the recent Communications Network conference discussed how to build the support across your organization that is necessary for communications that really help to achieve your nonprofit's or foundation's goal (a.k.a. strategic communi
The e-book cover should make your prospect visualize reaping the benefits contained in the book. The word, the picture, the colors all should be set to intensify the emotion of reaching his desire or calming his fear. They should work together to bring a unique offer that can’t be achieved unless they have your e-book. The E-book cover will then be an immediate call to action. A call to action that is easily perceived and acted upon.
Creating an e-book cover that acts as described above will:
Lend credibility to your product
Help establish trust with your prospects
Increase perceived value
Make your e-book look like a “real” tangible book that people can see and feel
Whenever you look at your e-book cover, ask yourself these questions:
Does it adequately paint the picture of
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