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Actual for You - WhyYouNeedThatPerfectName.com!
In Part 1, we summarized that you may have the best service in the world and the best widget in its category. But if you can't physically get in front of your targeted business prospects on a routine basis you won’t meet your revenue objectives.And we discussed these (3) realities:• If you double your new appointments you will double your revenue... regardless of your closing ratio • Not setting enough new business appointments leads to Sales employee turnover, sub-par revenue results and longer Ramp-to-Quota for new hires • The communication act of asking for a Business appointment should be internally declared a KEY sales competency and trained to individuallySo logically, sales organizations should be willing to develop and provide ‘Best Practice’ support systems to their sales teams for ‘Measurable’ performance results in line with effectively setting sales appointments.Why is a Conversation-to-Appointment Ratio a core sales competency?Because it’s a sales skill set that is measurable around an essential task; sales prospecting and setting business appointments. It has a purpose and is directly tied to the end results; good or bad. In this case, it is to introduce and education the value of your product or service to a specific individual or group. It initiates your selling process. It doesn't matter if you are having this conversation by telephone, cold-calling in person, on elevators, or just yelling from one rooftop to another; it is a communication skill set that is essential to
Concentrate on your visitors comfort levels. Leave them no scope for confusion and no loophole to err. Give them a name they can easily guess (without having to quip over the spelling and the location of hyphens) and hopefully, they’ll reciprocate with more clicks.
You could always rely on those prefixes (e, i, net, web, the, my) and suffixes (world, business, company, store). The power of vowels unleashed, you’d generate a potential brand name. E.g. ebay.com, ivillage.com, pcworld.com, smallbusiness.com
Lucky the business if it’s creator has that perfect proper noun to lend his site a name. Atkins.com named after Dr. Atkins and Dell.com after its founder and CEO Michael Dell. A traditional business moving online could capitalize on it’s established brand name. Even acronyms could yield quick domain names. Microsoft is an acronym for MICROcomputer SOFTware and so is Yahoo for Yet Another Hierarchical Officious Oracle.
Targeting search engine rankings – e.g. Yahoo that follows alphabetic classific
When you hand out your business card to someone, do you think they initially look at it or read it? Most likely they just look at it. I have been handed thousands of business cards and to my amazement, there are only a handful of them that actually capture my attention. And the ones that I do take a second look at usually consist of full-color.Obviously, a business card’s purpose is to provide the recipient with contact information. But in actuality, it is also a representation of you and your company. A boring, non-appealing business card can reflect negatively onto you. This is unnecessary because the cost of full-color business cards is very inexpensive today. Adding color to your business card will not only be more attractive and give you a stigma for being creative, there are actual proven benefits that go with it.While to most of us color is color, it is much more powerful than we give it credit. It can influence our mood, our thoughts, and our behavior. It can change the shape and size of the way things appear around us. Several ancient cultures even used colors to heal people with an alternative treatment called chromotherapy.Colors are omnipresent, and have taken on their own meaning. For example, black is the color of power and authority. White symbolizes innocence and purity. Red is considered an emotional color and stimulates a faster heartbeat and breathing. And blue is the opposite of red, producing a calming or peaceful effect. I don’t believe the meanings to these colors should have
“What’s in a name? That which we call a rose,
By any other name would smell as sweet”
-Shakespeare (Romeo and Juliet)
A rose perhaps but not your domain name!
Welcome to the dotcom bubble! Here, any successful e-tailer should tell you that there’s more to a name than just the name itself. This article serves precisely that purpose –against the backdrop of quality domain naming strategies and styles, auctions, speculators and court conflicts, to convince you why your online endeavor needs that perfect domain name.
There’s no point in coming up with that absolutely fabulous idea for online selling plus a perfect site to launch from, as long as you don’t have ‘the’ name you need. Choosing a name that will eventually contribute to your brand equity, profits, internet marketing and above all -your online credibility, shouldn’t be done haphazardly. Especially, since it’s so easily purchased (for a low startup capital), easily maintained and one that, if you choose, may be disposed off at a substantial amount. Intentionally or otherwise, your domain name becomes your de facto brand name, a location or an experience your visitors relate to in the long run. Even if you plan to sell it later on to prospective buyers, it is only an asset! Your challenge is to come up with that one name to funnel visitors through.
Brandmeisters today seem to understand the significance of site names, especially since the emergence of a number of me-too sites. Like a Washington Post reporter put it – “feature for feature, service for service, discount for discount, even annoyance for annoyance”, a number of sites may turn out to be a close match to yours. Quoting Rebecca Saunders, author of the Big Shot series, “Names have to sound fresh and new even if the site duplicates one already on the net. Names should stir the imagination or otherwise gain the surfer’s attention. Further site name should be as simple as possible, they should be believable, and they should be easy to pronounce, pleasing to the ear, easy to spell and therefore easy to look up on a search engine.” Here’s more on building your handle.
The ‘aha’ name
Domain name consultants will serve you innumerable dos and don’ts on internet domain naming – a feat that could leave you grumbling with limited choices. Personally, your domain naming methodology need not be absolutely conventional, as long as your imagination is not slave to impractical logic and common sense.
Begin with a paper, pencil and loads of patience. Consider seeking the advice of kith and kin, while you scramble ideas in your brain. Follow closely on what you ought to and ought not to consider. For example, consider characteristics, features, advantages and possibly anything that relates to your products and services. Now try to come up with a domain name that either addresses that one fundamental concept of the site, or that weds two or more key concepts in a single name. All the while, keep in mind, your site’s goals, the image you wish to portray and your target audience. Don’t compromise on your image-how you want your company to be perceived and it’s relation to your core business memorability. Jot down your list of ideas. Then narrow it down to those names you think are most reflective of your products/services. Most importantly, determine if the domain name you like is available and that it doesn’t violate any existing trademarks or copyrights. The last thing you’d want is your hard thought idea of that domain name accidentally offending a fellow netizen. Make sure that it doesn’t mean something entirely different in another language and that you don’t spare chance for the public to associate anything negative with it (easier said than done!). Care for the ins and outs of classic and non classic approaches in domain naming? Read on.
Unless you are a domain name squatter or a start-up capitalizing on domain names - save those tongue-twisters, masqueraded phrases and unpronounceable names.
Your creativity levels, thought and effort should be directed towards one that’s short and sweet. Though, a long name, embedded with your major keywords, can get your site a high search engine ranking, there is no reason you should take advantage of the 67 character limit provided for domain names. Besides, you are too late now. The record of the longest domain name has been set by a Welsh village, with its registration of llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.com.
Concentrate on your visitors comfort levels. Leave them no scope for confusion and no loophole to err. Give them a name they can easily guess (without having to quip over the spelling and the location of hyphens) and hopefully, they’ll reciprocate with more clicks.
You could always rely on those prefixes (e, i, net, web, the, my) and suffixes (world, business, company, store). The power of vowels unleashed, you’d generate a potential brand name. E.g. ebay.com, ivillage.com, pcworld.com, smallbusiness.com
Lucky the business if it’s creator has that perfect proper noun to lend his site a name. Atkins.com named after Dr. Atkins and Dell.com after its founder and CEO Michael Dell. A traditional business moving online could capitalize on it’s established brand name. Even acronyms could yield quick domain names. Microsoft is an acronym for MICROcomputer SOFTware and so is Yahoo for Yet Another Hierarchical Officious Oracle.
Targeting search engine rankings – e.g. Yahoo that follows alphabetic classific
Having been in the franchising industry for some time now, I always find it fascinating when a regulator arbitrarily decides that we need more laws. As if we do not have enough laws impeding commerce there is always some regulator somewhere who says we need more rules. I cannot think of any reason why unless maybe the work for Al Queda and want to cripple America’s economic might; no maybe they do not work for the International Terrorists group. Maybe they just want to insure job security now and later when the get a real job in the private sector defending businesses against the insanity of government regulations?So you think I am anti-consumer? No, not even close, I love my customers and I do not wish to over charge them to make up for all the money I spend in complying with bogus regulations, which help no free man or free enterprise entrepreneur or corporation. It is for this reason that I am commenting on the Use of the words “Cost-Effective” when discussing the current Franchise Disclosure Documents in the Federal Trade Commission’s report on franchising.I first would like to formally announce that entrepreneurs when commenting on public regulatory policy should in fact forgo the niceties and compliments that so often accompany letters to the Federal Trade Commission. I do not believe they are deserved, I sincerely hope the Commission understands the absurdity of the bureaucracy they create and purport as Justice. I believe professionalism and respect must be earned, I do not feel the commission has ever earned t
Brandmeisters today seem to understand the significance of site names, especially since the emergence of a number of me-too sites. Like a Washington Post reporter put it – “feature for feature, service for service, discount for discount, even annoyance for annoyance”, a number of sites may turn out to be a close match to yours. Quoting Rebecca Saunders, author of the Big Shot series, “Names have to sound fresh and new even if the site duplicates one already on the net. Names should stir the imagination or otherwise gain the surfer’s attention. Further site name should be as simple as possible, they should be believable, and they should be easy to pronounce, pleasing to the ear, easy to spell and therefore easy to look up on a search engine.” Here’s more on building your handle.
The ‘aha’ name
Domain name consultants will serve you innumerable dos and don’ts on internet domain naming – a feat that could leave you grumbling with limited choices. Personally, your domain naming methodology need not be absolutely conventional, as long as your imagination is not slave to impractical logic and common sense.
Begin with a paper, pencil and loads of patience. Consider seeking the advice of kith and kin, while you scramble ideas in your brain. Follow closely on what you ought to and ought not to consider. For example, consider characteristics, features, advantages and possibly anything that relates to your products and services. Now try to come up with a domain name that either addresses that one fundamental concept of the site, or that weds two or more key concepts in a single name. All the while, keep in mind, your site’s goals, the image you wish to portray and your target audience. Don’t compromise on your image-how you want your company to be perceived and it’s relation to your core business memorability. Jot down your list of ideas. Then narrow it down to those names you think are most reflective of your products/services. Most importantly, determine if the domain name you like is available and that it doesn’t violate any existing trademarks or copyrights. The last thing you’d want is your hard thought idea of that domain name accidentally offending a fellow netizen. Make sure that it doesn’t mean something entirely different in another language and that you don’t spare chance for the public to associate anything negative with it (easier said than done!). Care for the ins and outs of classic and non classic approaches in domain naming? Read on.
Unless you are a domain name squatter or a start-up capitalizing on domain names - save those tongue-twisters, masqueraded phrases and unpronounceable names.
Your creativity levels, thought and effort should be directed towards one that’s short and sweet. Though, a long name, embedded with your major keywords, can get your site a high search engine ranking, there is no reason you should take advantage of the 67 character limit provided for domain names. Besides, you are too late now. The record of the longest domain name has been set by a Welsh village, with its registration of llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.com.
Concentrate on your visitors comfort levels. Leave them no scope for confusion and no loophole to err. Give them a name they can easily guess (without having to quip over the spelling and the location of hyphens) and hopefully, they’ll reciprocate with more clicks.
You could always rely on those prefixes (e, i, net, web, the, my) and suffixes (world, business, company, store). The power of vowels unleashed, you’d generate a potential brand name. E.g. ebay.com, ivillage.com, pcworld.com, smallbusiness.com
Lucky the business if it’s creator has that perfect proper noun to lend his site a name. Atkins.com named after Dr. Atkins and Dell.com after its founder and CEO Michael Dell. A traditional business moving online could capitalize on it’s established brand name. Even acronyms could yield quick domain names. Microsoft is an acronym for MICROcomputer SOFTware and so is Yahoo for Yet Another Hierarchical Officious Oracle.
Targeting search engine rankings – e.g. Yahoo that follows alphabetic classific
If you want a drink of water, do you hire a focus group or pick up the Yellow Pages? No. You go to the kitchen, fill a glass and drink. You take the shortest route to fill your need.The path is obvious, right?Your job search is the same way. The formula for success can be obvious, if you take the time to look at how others have found employment before you.Here are three ways to find work faster by "being obvious."Obvious Tip #1: Follow Up With EmployersYou can't get hired if employers don't know you exist.So, if you're sending out resumes with no response, or going to interviews without getting job offers, you need to follow up better with employers. Because you may have fallen off their radar.Know this: getting hired may be your #1 priority, but it may rank around #459 in the mind of a busy employer. That means you can't depend on them to call you back. It's up to you to take action.You have to follow up.But as many as 90% of job seekers FAIL to do so, according to my observations and those of hiring experts like Elizabeth Laukka, National Recruiter for Minneapolis-based Wells Fargo Home Mortgage."It so rare to receive a thank-you note or follow-up phone call that these really stand out for me. I get them from around 10-20% of the people I interview," says Laukka.And what if you don't have an address to send a thank-you letter to?"I would absolutely give my mailing address to candidates who wanted to drop something in the mail -- all they have to do
Begin with a paper, pencil and loads of patience. Consider seeking the advice of kith and kin, while you scramble ideas in your brain. Follow closely on what you ought to and ought not to consider. For example, consider characteristics, features, advantages and possibly anything that relates to your products and services. Now try to come up with a domain name that either addresses that one fundamental concept of the site, or that weds two or more key concepts in a single name. All the while, keep in mind, your site’s goals, the image you wish to portray and your target audience. Don’t compromise on your image-how you want your company to be perceived and it’s relation to your core business memorability. Jot down your list of ideas. Then narrow it down to those names you think are most reflective of your products/services. Most importantly, determine if the domain name you like is available and that it doesn’t violate any existing trademarks or copyrights. The last thing you’d want is your hard thought idea of that domain name accidentally offending a fellow netizen. Make sure that it doesn’t mean something entirely different in another language and that you don’t spare chance for the public to associate anything negative with it (easier said than done!). Care for the ins and outs of classic and non classic approaches in domain naming? Read on.
Unless you are a domain name squatter or a start-up capitalizing on domain names - save those tongue-twisters, masqueraded phrases and unpronounceable names.
Your creativity levels, thought and effort should be directed towards one that’s short and sweet. Though, a long name, embedded with your major keywords, can get your site a high search engine ranking, there is no reason you should take advantage of the 67 character limit provided for domain names. Besides, you are too late now. The record of the longest domain name has been set by a Welsh village, with its registration of llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.com.
Concentrate on your visitors comfort levels. Leave them no scope for confusion and no loophole to err. Give them a name they can easily guess (without having to quip over the spelling and the location of hyphens) and hopefully, they’ll reciprocate with more clicks.
You could always rely on those prefixes (e, i, net, web, the, my) and suffixes (world, business, company, store). The power of vowels unleashed, you’d generate a potential brand name. E.g. ebay.com, ivillage.com, pcworld.com, smallbusiness.com
Lucky the business if it’s creator has that perfect proper noun to lend his site a name. Atkins.com named after Dr. Atkins and Dell.com after its founder and CEO Michael Dell. A traditional business moving online could capitalize on it’s established brand name. Even acronyms could yield quick domain names. Microsoft is an acronym for MICROcomputer SOFTware and so is Yahoo for Yet Another Hierarchical Officious Oracle.
Targeting search engine rankings – e.g. Yahoo that follows alphabetic classific
IntroductionAlthough a much coined phrase, MVNO’s have remained in their infancy until only recently. This paper seeks to set out a better understanding of the concept of a virtual operator, the rationale for its creation and the various forms a MVNO might take. After setting out the some of the barriers facing a potential MVNO, the paper address some of the implications for the host, the key risks and areas that need to be considered when creating a relationship.Understanding the MVNO ConceptThere is much said about the concept of a Mobile Virtual Network Operator (MVNO), but very little understanding of the practical implications of the concept. In its simplest form, an MVNO is a mobile wireless service provider that doesn’t own the underlying spectrum or radio network. Rather, it uses the wireless communications network of a third-party carrier. By service provider, the direct provider of service, not merely an entity that puts its content onto the services offered by carriers. There are important distinctions between an MVNO and the typical resale model we have seen to date in the United Kingdom. This will change, materially, as MVNOs will change the wireless industry as we know it today.Key Market DevelopmentsThere are some key points to consider in understanding the facilitation of the emergence of the MVNO player as an alternative entrant in the mobile telecommunications market:· As the mobile networks evolve from 2G voice services through 2.5G and 3G to broadband packet data, t
Unless you are a domain name squatter or a start-up capitalizing on domain names - save those tongue-twisters, masqueraded phrases and unpronounceable names.
Your creativity levels, thought and effort should be directed towards one that’s short and sweet. Though, a long name, embedded with your major keywords, can get your site a high search engine ranking, there is no reason you should take advantage of the 67 character limit provided for domain names. Besides, you are too late now. The record of the longest domain name has been set by a Welsh village, with its registration of llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.com.
Concentrate on your visitors comfort levels. Leave them no scope for confusion and no loophole to err. Give them a name they can easily guess (without having to quip over the spelling and the location of hyphens) and hopefully, they’ll reciprocate with more clicks.
You could always rely on those prefixes (e, i, net, web, the, my) and suffixes (world, business, company, store). The power of vowels unleashed, you’d generate a potential brand name. E.g. ebay.com, ivillage.com, pcworld.com, smallbusiness.com
Lucky the business if it’s creator has that perfect proper noun to lend his site a name. Atkins.com named after Dr. Atkins and Dell.com after its founder and CEO Michael Dell. A traditional business moving online could capitalize on it’s established brand name. Even acronyms could yield quick domain names. Microsoft is an acronym for MICROcomputer SOFTware and so is Yahoo for Yet Another Hierarchical Officious Oracle.
Targeting search engine rankings – e.g. Yahoo that follows alphabetic classific
If you are into networking to help your business grow then you are already a smart marketer and a smart cookie. Often in the past when I was fully engaged in local politics, growing my business and the local chamber of commerce, service clubs and charities; I went to events and used my networking skills to advance my company and propel our efforts forward.One thing that I found very interesting was that when a beautiful woman came in looking her best and showing cleavage that immediately the party would move over that way and the largest groups would be centered around her like a magnet. Sometimes I would take a date to such events and they would all come over like a herd of cows feeding at the trough.After observing and people watching for years and seeing this happen time and time again, I learned something and that is those people who are really there to network and mean business, generally do not rush over. The men are thinking obviously with a lower part of their anatomy and the women seem to follow the good looking guys to some degree.This left all the serious people and weeded out the party goers and free food crowd so we could get down to why we are all there. I cannot tell you how great it was and how happy I was to see a gal walk in sporting a scantily clad dress and lots of beautiful cleavage, as she immediately eliminated my competition for the real movers and shakers. So that is a small tip for you on networking and well, vote for Lance.
Concentrate on your visitors comfort levels. Leave them no scope for confusion and no loophole to err. Give them a name they can easily guess (without having to quip over the spelling and the location of hyphens) and hopefully, they’ll reciprocate with more clicks.
You could always rely on those prefixes (e, i, net, web, the, my) and suffixes (world, business, company, store). The power of vowels unleashed, you’d generate a potential brand name. E.g. ebay.com, ivillage.com, pcworld.com, smallbusiness.com
Lucky the business if it’s creator has that perfect proper noun to lend his site a name. Atkins.com named after Dr. Atkins and Dell.com after its founder and CEO Michael Dell. A traditional business moving online could capitalize on it’s established brand name. Even acronyms could yield quick domain names. Microsoft is an acronym for MICROcomputer SOFTware and so is Yahoo for Yet Another Hierarchical Officious Oracle.
Targeting search engine rankings – e.g. Yahoo that follows alphabetic classification of websites – consider site names beginning with the digit 1 or the letter ‘a’. Jeff Bezos, the creator of Amazon.com, cites this as one of his reasons for the name’s choice.
But for those of you driven by the age old myth – that search engines have a liking for words that are separated by dashes- wake up! Today, when search engines focus on the site content, hyphenated names have no influence. Domain names with or without hyphens is in itself a topic for a forum. A good idea is to register both options if possible and redirect visitors to one site. Walmart.com never let go off it’s original registration (wal-mart.com), even after it changed name. Now both names take you to the same site.
Think of it on a broader angle. A few dollars spend to secure all possible variants of your name (with alternate extensions) will secure your visitors, otherwise likely to contribute to competitor site traffic. More - register possible names your visitors are likely to associate to your domain. The retailer Buy.com registered the domains: "10percentoffamazon.com," "10percentoffreel.com," and "10percentoffegghead.com”. Proctor & Gamble is an extreme case of this blanket approach. It registered hundreds of generic domain names relating to all aspects of personal hygiene and healthcare: pimples.com, badbreath.com, underarm.com, diarrhea.com etc. They advertise only one, but use the others to bring traffic, and point all the domain names to one site.
Though generic names can’t be trademarked, are sources of controversy and usually unavailable (if not, costly), your prospective domain name could sound of the genre of women.com, Hotels.com, Furniture.com, Art.com and shoes.com. Nonetheless, the loss of uniqueness in generic names is a serious reason for their unpopularity among namers. Now guess why Amazon was’nt named book.com and ebay not auction.com.
So, if the dictionary lets you down, do not fret to think of words that are arbitrary, previously unheard of and totally unrelated. Yahoo, Google and BlueTooth.com don’t owe their origins to the thesaurus. Sometimes it pays to be whimsy!
allthegoodnamesaretaken.com
In just around 2 years, the number of website names registered has grown from 200 to a voluminous 125,000 per month. And as yet, already over 1.6 million domains have been registered, including the subtitle above! Chances of you finding a 3 character .com domain name unregistered (not on sale!), are thin… very thin.
Here’s the good news. Everyday, around 20,000 domain names expire and get deleted. In addition to the generic domain extensions such as .com, .net, etc. there are approximately 250 different international domains each with their own two-letter country code extension. Speculations of new TLD (Top Level Domain) names include .firm, .store, .arts, .info, .nom, .biz, .pro, .aero, .coop, .museum and .name.
So, don't settle for the first domain name you think of! Although the supply of domain names is diminishing daily, it's better to expend more thought at the beginning and save money later. Don’t let the gold rush skate your decision (and later leave you to regret over an unmarketable name). Then again, don’t sit just hatching ideas. Even as you read this, someone halfway across the globe might be beating you to your choice!
Some are just registered by entrepreneurial opportunists hoping to make a fast buck by selling it on. If your choice is taken, the easiest, cheapest and most reliable solution would be to register another name. Did you know that the auction site eBay.com was the second choice of it’s creator after his initial pick EchoBay.com was taken? A good name is a legal name!
Nonetheless, if you own a successful site, that just can’t do without that colonized ideal name, you better ensure your pockets are deep because the owner at the other end knows that there’s nothing quite like the commercial value of a domain name. The highest publicly known sale of domain name was the sale of Business.com for $7,500,000 to eCompanies, a business incubator.
Domain names have been turned into a marketing bargain with its parking capability. A business can register or buy a name for later use. And there are sites that do nothing but park potential names mostly sold for fire-sale prices later on! A Belgian doctor, Dr. Lieven P. Van Neste owns well over 200,000 domain names. It’s a fine pursuit, if you care to ke
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