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Actual for You - Who Should or Should Not Write a Business Blog? Guidelines for Corporate Blogging
“I didn’t have 3000 pairs of shoes. I had only 1600 pairs.” Imelda MarcosEverything’s relative. A million dollars sounds like a lot of money to someone who makes an average salary, but it’s a drop in the bucket to a Warren Buffett or a Bill Gates. Running a hundred metres in a few seconds seems like a mira
You SHOULD NOT consider writing a blog if:
* You’re in a relatively static industry, such as floor tiles or custodial services, in which a discussion of strategies, new ideas or “cutting-edge” resources is irrelevant and/or
It is paramount that your advertising and marketing in your company that you put out into the public talks to the customer. So often, small business brochures and advertising talks about the company and not about what is in it for the customer. You may have a great company and you may be very proud of this fact. Bu
You SHOULD seriously consider writing a blog if:
* You’re in an industry, such as hedge funds or healthcare, in which expertise and “thought leadership” plays an important role toward establishing credibility and/or attracting leads.
* Your industry generates an ample flood of news that requires analysis or more widespread distribution.
* You can readily identify an audience (existing or potential) that actually wants more news and insight on the topics you’ll blog about.
* Your organization genuinely has something to say, an angle, point of view or intellectual approach that makes a meaningful contribution to your profession or industry.
* You have someone in your organization who will assume responsibility for the blog, who is both willing and able to sustain the blog with regular posts.
* The rest of the organization will respect the blogger’s efforts by allocating time and money for it.
You SHOULD NOT consider writing a blog if:
* You’re in a relatively static industry, such as floor tiles or custodial services, in which a discussion of strategies, new ideas or “cutting-edge” resources is irrelevant and/or u
When it comes to personality profiling, the human development industry has countless tests and assessments from which to choose. These instruments may differ greatly on the surface - in the number and names of the archetypes each model advocates and the method through which a person's type is determined. But at the
You SHOULD seriously consider writing a blog if:
* You’re in an industry, such as hedge funds or healthcare, in which expertise and “thought leadership” plays an important role toward establishing credibility and/or attracting leads.
* Your industry generates an ample flood of news that requires analysis or more widespread distribution.
* You can readily identify an audience (existing or potential) that actually wants more news and insight on the topics you’ll blog about.
* Your organization genuinely has something to say, an angle, point of view or intellectual approach that makes a meaningful contribution to your profession or industry.
* You have someone in your organization who will assume responsibility for the blog, who is both willing and able to sustain the blog with regular posts.
* The rest of the organization will respect the blogger’s efforts by allocating time and money for it.
You SHOULD NOT consider writing a blog if:
* You’re in a relatively static industry, such as floor tiles or custodial services, in which a discussion of strategies, new ideas or “cutting-edge” resources is irrelevant and/or
One of the key skills for the leaders of growing businesses is to 'get' the distinction between delegation and abdication.Many managers and business leaders fall into one of two extreme categories:They delegate too little and try to do it all themselves or they give too much away, a
* You can readily identify an audience (existing or potential) that actually wants more news and insight on the topics you’ll blog about.
* Your organization genuinely has something to say, an angle, point of view or intellectual approach that makes a meaningful contribution to your profession or industry.
* You have someone in your organization who will assume responsibility for the blog, who is both willing and able to sustain the blog with regular posts.
* The rest of the organization will respect the blogger’s efforts by allocating time and money for it.
You SHOULD NOT consider writing a blog if:
* You’re in a relatively static industry, such as floor tiles or custodial services, in which a discussion of strategies, new ideas or “cutting-edge” resources is irrelevant and/or
Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative. They get paid to design packaging, which may or may not necessarily be what the customer wants or needs. Good designers keep up with the latest design trends
* You have someone in your organization who will assume responsibility for the blog, who is both willing and able to sustain the blog with regular posts.
* The rest of the organization will respect the blogger’s efforts by allocating time and money for it.
You SHOULD NOT consider writing a blog if:
* You’re in a relatively static industry, such as floor tiles or custodial services, in which a discussion of strategies, new ideas or “cutting-edge” resources is irrelevant and/or
This article was born out of frustration and anger... anger aimed at affiliate program administrators who have very little concern for hard working affiliates.I have had the rug pulled out from underneath me on several occasions, and frankly I am fed up. If you are considering joining a 2 tier affiliate progra
You SHOULD NOT consider writing a blog if:
* You’re in a relatively static industry, such as floor tiles or custodial services, in which a discussion of strategies, new ideas or “cutting-edge” resources is irrelevant and/or unnecessary.
* You cannot identify (or even imagine) a readership base that would seek or value your written contributions.
* Your organization doesn’t really have anything to say. (If this is the truth, be honest with yourselves. Better to say nothing than to create clutter by blogging for its own sake.)
* No one in your organization is prepared to write regularly (at least once a week}.
* Your organization is opinion-phobic and will not allow a blog to be posted without a time- consuming committee and/or legal review first.
* Your organization is in a sensitive industry, such as securities trading, that makes open discussions dangerous.
In sum:
Good blogs are open, informal and opinionated exchanges of relevant news and ideas an audience is genuinely interested in. If you can meet the key requirements – you have ideas, an audience and the license to speak freely – then give a blog some thought. But if you don’t, don’t force it. Focus your efforts on other communications vehicles.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/58555/actual4u-Who-Should-or-Should-Not-Write-a-Business-Blog-Guidelines-for-Corporate-Blogging.html">Who Should or Should Not Write a Business Blog? Guidelines for Corporate Blogging</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/58555/actual4u-Who-Should-or-Should-Not-Write-a-Business-Blog-Guidelines-for-Corporate-Blogging.html]Who Should or Should Not Write a Business Blog? Guidelines for Corporate Blogging[/url]
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