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Actual for You - Painless Business Blogging Tips ( Part 1)
Listening Strategically
Usually, we’re most interested in communicating outwardly; getting our messages out to others. But finding ways to hear what’s going on around us can be just as important.Let’s start by identifying three different types of listening we do. The first type - informal listening - comes naturally, as in listening to another person. I take in what you have to say, an
f your potential customers will come back Usually, we’re most interested in communicating outwardly; getting our messages out to others. But finding ways to hear what’s going on around us can be just as important.Let’s start by identifying three different types of listening we do. The first type - informal listening - comes naturally, as in listening to another person. I take in what you have to say, an
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about “pay for play,” a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these “news” programs will air a puff piece about your company or organization.But in most cases, these pay for play outfits don’t deliver what they promise. Not only don’t they stand behind
Your blog, whether you’re a big or small business or a freelancer is an extremely essential attention-grabbing marketing tool. If you make your blog interesting, many of your potential customers will come back tLast month, we told you about “pay for play,” a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these “news” programs will air a puff piece about your company or organization.But in most cases, these pay for play outfits don’t deliver what they promise. Not only don’t they stand behind
Travel Trade Show Success - Top 10 Tips to Stand Out from the Crowd Guaranteed
1) Have beginner's mind. Attend and observe a travel trade show, seek out information and expert advice before you exhibit. Take workshops and read all you can on travel trade show marketing.2) Pre-show mailings and phone invitations to customers and prospects will increase booth attendance. Multiple personalized letters and postcards promo
usiness or a freelancer is an extremely essential attention-grabbing marketing tool. If you make your blog interesting, many of your potential customers will come back 1) Have beginner's mind. Attend and observe a travel trade show, seek out information and expert advice before you exhibit. Take workshops and read all you can on travel trade show marketing.2) Pre-show mailings and phone invitations to customers and prospects will increase booth attendance. Multiple personalized letters and postcards promo
Pain-free Business: 8 Ways To Make Sure Customers Want What You Sell
Can I get something off my chest? Really...off my heart?I'm distressed about how many entrepreneurs and small business owners are driving themselves and their business into the ground because of the chase--running after for customers, running after new business, running after another day to keep their business open. This chase has put them into a cycle of emotio
sential attention-grabbing marketing tool. If you make your blog interesting, many of your potential customers will come back Can I get something off my chest? Really...off my heart?I'm distressed about how many entrepreneurs and small business owners are driving themselves and their business into the ground because of the chase--running after for customers, running after new business, running after another day to keep their business open. This chase has put them into a cycle of emotio
The Impact of Suggestion
Expectations influence reality and create results. Individuals tend to make decisions based on how others expect them to perform. As a result, people fulfill those expectations whether positive or negative. Expectations have a powerful impact on those we trust and respect, but, interestingly, an even greater impact on perfect strangers. When we know someone expects som
If you make your blog interesting, many of your potential customers will come back Expectations influence reality and create results. Individuals tend to make decisions based on how others expect them to perform. As a result, people fulfill those expectations whether positive or negative. Expectations have a powerful impact on those we trust and respect, but, interestingly, an even greater impact on perfect strangers. When we know someone expects som
Einstein's Theory of Selling
Did you know that Albert Einstein had a theory on selling? He said, "Doing things the same way you always have and expecting the results to be different is insanity." He may not have realized it at the time, but what better theory to apply to selling? Selling is complex and we face many challenges. We think that doing what w
f your potential customers will come back to your blog to read about issues that they are concerned or interested about. Let’s assume you’ve already got a blog going for your business, let’s talk a little bit mo
Did you know that Albert Einstein had a theory on selling? He said, "Doing things the same way you always have and expecting the results to be different is insanity." He may not have realized it at the time, but what better theory to apply to selling? Selling is complex and we face many challenges. We think that doing what w
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