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Actual for You - The Corporate Blogging Alphabet
Are the much touted affiliate programmes an easy way to make money online? Following an upsurge in the number of websites on the internet promoting affiliate programmes as one of the easy ways to make money online, I decided to write this article to clarify this issue and hopefully to help those new to the ‘make money online’ game. First and foremost, I want to state clearly that there is no such a thing as an easy way to make money online. If anyone tells you that, be sure that they are only giving you half the story. My honest opinion is that if that was the case, we could all be rich and not waste time scouring the internet as you are doing now to find that ever elusive opportunity to make money online.But I must also confess that it is possible to make money online promoting affiliate programmes. I have done that and from experience I can tell you that it is not that simple. There are some basics you need to know before you plunge into the murky business of affiliate marketing. Why I am saying this? The simple reason is that many out there have lost fortunes trying to find an opportunity to make money online. So what exactly is affiliate marketing? How can one make money online through affiliate marketing? I will try to be as straightforward as I possibly can in trying to answer these two questions.The internet, a product of technological revolution has made life a whole lot simpler in terms of how
Direct
Corporate blogs are direct. You write your message, click the "Publish" button, and your words are directly viewable across the Internet. This removes intermediaries from the corporate communication chain. There are no journalists or editors to put their own spin on things. The message goes from the author
Sometimes the changes in our career direction are so subtle and gradual that we fail to notice them. But the earlier you see that you’re headed in the wrong direction, the easier it is to get yourself back on course, or adjust course, if necessary.All too often, unwary workers realize they’re on the wrong track after years of time and energy have been expended. Foresight and extreme self-honesty can go a long way to prevent failure and disappointment.Here are some warning signs that your career may be off track:1) You no longer feel a sense of passion and purpose about your career. What excited you ten years ago may not excite you now. Or it may be that you never have been excited about your career. You may have entered this career because it promised money or because it was expected of you.2) What you do on a daily basis is motivated primarily by the avoidance of hassle. If you don’t keep up a minimum level of productivity, the boss will be upset. If you don’t work on certain reports, certain colleagues will miss their own deadlines. There is no intrinsic value to you in what you are doing.3) You often find yourself fantasizing about doing something else. We all fantasize about better and more glamorous jobs, but if you frequently find yourself fantasizing about working in an entirely different field, it might merit exploration.4) Your performance reviews are less tha
I built this alphabet to showcase what I think are the benefits and best practices of corporate blogging. Not all of these entries will apply to every individual blogging scenario, but they all apply to corporate blogging in general. So here you have them, corporate blogging benefits and best practices ... from A to Z.
Accountable
Accountability applies to corporate blogging in two primary ways. With single-author blogs (such as CEO blogs), the author can inspire trust among readers by "owning" his or her commentary. But companies also assume a certain level of accountability for all blogs under their umbrella, regardless of disclosures to to the contrary. So blogging accountability must be carefully considered at both the individual and corporate level.
Believable
Used properly, a corporate blog or CEO blog can make a company more believable. And in the low-trust, post-Enron world of corporate skepticism, a little believability goes a long way. Use your blog to tell an honest story in a passionate way.
Candid
A common mistake in corporate blogging is when organizations use the blog as "website, part two," shoveling press releases and other corporate literature onto the blog. To achieve the believability mentioned above, a corporate blog must take on the candid, heartfelt voice of the author. Sure, it takes courage to do this (and probably a set of corporate blogging guidelines), but your readers will reward you by becoming advocates.
Direct
Corporate blogs are direct. You write your message, click the "Publish" button, and your words are directly viewable across the Internet. This removes intermediaries from the corporate communication chain. There are no journalists or editors to put their own spin on things. The message goes from the author
Diversifying is no longer a financial term. It can be applied to many avenues. However, it seems so relevant in the fashion world today. Brands are beginning to extend their reach. They are no longer focusing on designing one or two kinds of items. The mission of many brands is to become a lifestyle brand.Gwen Stefani, a noted celebrity and musician, started her brand called L.A.M.B. At first, the line was clothing only-the usual sweaters, tops, dresses, skirts, and pants. Then she jumped into footwear. This past season L.A.M.B launched a line of handbags. Just recently it was reported that the brand inked a deal with Coty Inc. to put out a signature fragrance as well. The trend appears to be first to understand and master an area of fashion and then expand the offerings in your portfolio.Many denim companies have gotten the memo as well. Seven for All Mankind at LA Fashion Week showed capes, handbags, and footwear. Union, a high quality denim brand will produce wool, leather, and velvet jackets for this coming Fall season. They also plan to put out wool pants, cashmere sweaters, and tops. Union and Seven will continue to design denim however; their focus has shifted to become more of a lifestyle brand.Expansion is nothing new to Hugo Boss who already has deals with Movado for watches, P & G for fragrance and cosmetics, and Safilo SpA for eyewear. In the Spring ’08 Boss will bring about a new ventu
Accountability applies to corporate blogging in two primary ways. With single-author blogs (such as CEO blogs), the author can inspire trust among readers by "owning" his or her commentary. But companies also assume a certain level of accountability for all blogs under their umbrella, regardless of disclosures to to the contrary. So blogging accountability must be carefully considered at both the individual and corporate level.
Believable
Used properly, a corporate blog or CEO blog can make a company more believable. And in the low-trust, post-Enron world of corporate skepticism, a little believability goes a long way. Use your blog to tell an honest story in a passionate way.
Candid
A common mistake in corporate blogging is when organizations use the blog as "website, part two," shoveling press releases and other corporate literature onto the blog. To achieve the believability mentioned above, a corporate blog must take on the candid, heartfelt voice of the author. Sure, it takes courage to do this (and probably a set of corporate blogging guidelines), but your readers will reward you by becoming advocates.
Direct
Corporate blogs are direct. You write your message, click the "Publish" button, and your words are directly viewable across the Internet. This removes intermediaries from the corporate communication chain. There are no journalists or editors to put their own spin on things. The message goes from the author
Attention college seniors: I am the voice of your not-so-distant future. I was once where you are now, sweating and worrying about my future, forced to answer the never-ending question from family and friends: "What are you going to do when you graduate?"The Onset of PanicI can relate. But you do not want sympathy; you want advice. The best advice I can give you is to relax. You do not have to figure out the rest of your life in the next six months. You have a lifetime to sketch out those dreaded career goals. In the meantime, take a job you can enjoy: teach in an under-served school system, try your luck in Hollywood, work your way across the world, or do as I did, and take to the skies -- become a flight attendant.Peace Corps Volunteer or Flight Attendant?I joined the "real world" just over a year ago, after four unfocused years of college. The flexibility of my psychology major allowed me to explore my many interests, from Latin-American music to the social constructions of health. I studied abroad for a year, wrote for the college newspaper and conducted HIV education programs. By senior year, I was confused. I did not know what to do following graduation -- which of those diverse paths to pursue. My senior year I took the minimum course load (12 hours in the Fall and an awesome 8 hours in the Spring) in order to devote most of my time and energy to the job
Believable
Used properly, a corporate blog or CEO blog can make a company more believable. And in the low-trust, post-Enron world of corporate skepticism, a little believability goes a long way. Use your blog to tell an honest story in a passionate way.
Candid
A common mistake in corporate blogging is when organizations use the blog as "website, part two," shoveling press releases and other corporate literature onto the blog. To achieve the believability mentioned above, a corporate blog must take on the candid, heartfelt voice of the author. Sure, it takes courage to do this (and probably a set of corporate blogging guidelines), but your readers will reward you by becoming advocates.
Direct
Corporate blogs are direct. You write your message, click the "Publish" button, and your words are directly viewable across the Internet. This removes intermediaries from the corporate communication chain. There are no journalists or editors to put their own spin on things. The message goes from the author
Do you know how to apply the power of the X factor for Sales Management? The X factor is the simple multiplication of events and sales strategies that lead to sales. If business or salespeople apply this equation to sales contacts, they are released from the bonds of time and energy.The power of X in mathematics takes advantage of multiplication. In computers, we use the X to signify the multiplication of something. Sales management can apply the same power when a sales team is allowed to multiply their sales efforts instead of simply adding single efforts over and over again. The difference between addition and multiplication is the difference between success and mediocre results. Successful sales professionals apply the power of multiplication, X instead of + or addition.The Multiplication Sales ChallengeIf you are asking yourself, why all businesses or salespeople don’t apply the principle of multiplication, it is a good question. The challenge of this question lies with the way salespeople are taught to sell. Most salespeople are taught to perform one task at a time and follow the best practices over an over again. The teaching of more calls on more contacts is the principle of addition, not multiplication. Making more calls will certainly improve sales and make more time for selling. However, there is a better way to improve sales.Multiply Success Using Technolog
Direct
Corporate blogs are direct. You write your message, click the "Publish" button, and your words are directly viewable across the Internet. This removes intermediaries from the corporate communication chain. There are no journalists or editors to put their own spin on things. The message goes from the author
Just gaze around and check how many products carry a brand name, message or logo of a company—you will see a lot. There are plenty of these products that we use in our everyday lives. Advertising Specialty Products are the best way to build a corporate image and create brand recall. Whether it is for a short-term goal like sale boosting or long-term goal like creating a brand image, Advertising Specialty Products are suited for all the tasks. They can also be used as a medium to motivate or inspire the employees within the organization.These Advertising Specialty products not only carry your logo or message, they also carry your much-valued brand name. A high-quality Advertising Specialty Product will carry your brand name for many years, in comparison to a low-grade and cheap product. Nowadays, Advertising Specialty Products are not only restricted to cups or mugs, but can also be T-shirts, mouse pads, caps, trousers, pens, sticky notes and many other products. Many companies provide these products at a very reasonable price. They have also started using advanced technology for printing and engraving your logo and message, just to make sure that it never loses that classy touch.Advertising Specialty Products come in handy at trade fairs, as you can distribute these products as souvenirs to the general public. This makes the public remember your company name and logo, and identify it with ease. So if you
Direct
Corporate blogs are direct. You write your message, click the "Publish" button, and your words are directly viewable across the Internet. This removes intermediaries from the corporate communication chain. There are no journalists or editors to put their own spin on things. The message goes from the author directly to the audience. Never again will your message be diluted or mis-aligned (unless you do that yourself).
Enthusiastic
In my opinion, only enthusiastic bloggers should be allowed to represent the company. Half-hearted commentary stands out like a purple elephant in the corporate blogosphere. This kind of commentary does more harm than good, whether it comes from the CEO, the communications chief, or Joe Employee. Enthusiasm comes across in blog posts -- and it's contagious.
Flexible
One of the great things about blogs is the versatility with which they can be used. A corporate blog, for example, can be used internally or externally. It can be a news channel, a customer-feedback forum, an educational tool, or a combination of these things.
Google-friendly
And Yahoo-friendly, and MSN-friendly, etc. A corporate blog can help you increase your search engine visibility in a number of ways. For one thing, a blog gives you an easy way to expand your website with new content. If you blog daily for a year, you've got 365 new pages of topical content (and 365 new items for people to find through search engines). Blogs are also more "social" than websites, so in time a well-written blog will acquire links from other blogs. This kind of link popularity does wonders for your search engine ranking.
Happening
Nine times out of ten, a corporate blog is more "happening" than its website counterpart. Blogs are easier to update than a r
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