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Actual for You - Are the Yellow Pages a Dinosaur?
Foreign companies investing in China manufacturing facilities face difficult tasks in dealing with Chinese engineering and construction companies. Chinese design and construction policies and practices are vastly different from those in the West. Cultural differences often frustrate western engineers and managers attempting t
Even though we're only a few fields away from the end of our segment on medical billing and the GU0 record, these last few fields are so complex and confusing, that the explanations of how to fill them can get rather lengthy. We've tried to simplify this series so that it's at least a little easier to understand than the DME
With the advent of the Internet, most nay-sayers have doomed the YP to the way of the dinosaur. They claim that people prefer the speed of the digital age. They point to more surfers using online newspapers and magazines as their first choice. But there is a fatal flaw in their thinking. You cannot compare ads online.
Say you are looking for a plumber on the net. After you do your local search and get a list, a few have ads, which you may click on “one at a time.” So how can you compare features and benefits, unless you go to the trouble of creating screen shots of each ad and placing them next to each other? The printed product not only has the line listings of every business in alphabetical order, but also ads that can be torn out and written on, as needed. They can be copied, faxed and even folded up to fit in your pocket and taken with you to the place itself. This is especial
What exactly are stocks? Stocks are bits of ownership of a company. Companies sell out these bits in order to raise money from the market for new expansion plans. How the company does is reflected in what your stock that you own in that company is worth. It is yours to keep or to sell. Over and above this, if the company does
With the advent of the Internet, most nay-sayers have doomed the YP to the way of the dinosaur. They claim that people prefer the speed of the digital age. They point to more surfers using online newspapers and magazines as their first choice. But there is a fatal flaw in their thinking. You cannot compare ads online.
Say you are looking for a plumber on the net. After you do your local search and get a list, a few have ads, which you may click on “one at a time.” So how can you compare features and benefits, unless you go to the trouble of creating screen shots of each ad and placing them next to each other? The printed product not only has the line listings of every business in alphabetical order, but also ads that can be torn out and written on, as needed. They can be copied, faxed and even folded up to fit in your pocket and taken with you to the place itself. This is especial
Of late, Outsourcing has taken the business world by storm. And why not undertake this process for any business when one can only have many advantages after undertaking this process for their business. For those who are involved with online business, they know what it takes to catch the attention of search engines and this is
Say you are looking for a plumber on the net. After you do your local search and get a list, a few have ads, which you may click on “one at a time.” So how can you compare features and benefits, unless you go to the trouble of creating screen shots of each ad and placing them next to each other? The printed product not only has the line listings of every business in alphabetical order, but also ads that can be torn out and written on, as needed. They can be copied, faxed and even folded up to fit in your pocket and taken with you to the place itself. This is especial
Does your organization have a clear purpose? Do the people you serve see you as important to their business or to their lives? Does every customer and every employee clearly understand your purpose? The purpose of an organization is clarified in the mission, vision, and operating principles. I call this grouping the core mes
One of the biggest complaints building owners have with their cleaning services is poor dusting. Inadequate dusting can be one of the factors leading to poor indoor air quality. The Environmental Protection Agency (EPA) lists poor indoor air quality as the fourth largest environmental threat to our country. The American Lung
They serve many other useful functions. They offer local attractions, maps, zip codes, and of course the white pages. You may say that is true for the Internet version. But, what if you would like to take them in the car? Fine, you have a cell phone with Internet access, But do you really love that two inch screen and the pages that take forever to load? What if your emergency is a bad circuit breaker that just killed the power to your computer? Where do you go then? Back to the phone? I think not.
No, the printed directory still has its place in society. I should know. I sold them for 25 years and wrote my own book about these amazing pages. Mine is not printed on yellow paper, but it is available on the Internet. While I’ve not been around as long as these venerable pages, I feel a certain kinship as they gave me a great living for all that time. And I helped 7000 businesses place their advertising. So, if you are a small mom and pop type business, you coul
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