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  • Actual for You - How To Raise Your Affiliate Power - Part 1

    Gravitational Marketing for Small Businesses - Ninth Law: Successful Marketers Don't Use Guesswork
    Louis Gerstner, chairman of IBM, says, “you can't manage anything that you can't measure.” Obvious, yet profound.As we said before, traditional advertising generally only works by chance. The truth is, all advertising is a guess. What works for one business may not work at yours.What worked last year, may not work today.The key is to constantly run small tests, measure the results, and roll out your system on a larger scale.But if you can't measure the results – as is the case with traditional marketing – you can never know what works and what doesn't – so you have to keep doing everything. That's why the agencies and the media made it this way.So you spend lots of money and never quit.John
    ered the art of selling, promoting, advertising, marketing, etc., you can simply add more endeavors to your list of affiliate ventures.

    If you attempt to get too many things going at one time (and more specifically, before you're capable of handling that kind of juggling act), there's a good chance each and every one of your efforts will either fall far short of your expectations or fail entirely.

    How do you know which programs, products, or services are right for y

    Ten Relationship Traits And Skills For Good Leadership
    An important aspect of good leadership is the ability to work and relate with others. When creating and building your unique leadership style consistently developing relational skills is a priority. There are ten qualities that characterize successful leadership in the area of relating and communicating with other people.1. AvailabilityA good leader is available and in touch with people. An important leadership skill is the ability to recognize needs and be able to respond to them quickly and in the moment.2. Facilitating Harmonious RelationshipsA good leader realizes the importance of harmonious relationships and is proactive in creating a harmonious atmosphere. Successful results are born out of harmony rather than
    Aside from those who do well and those who don't, there are basically two kinds of affiliates...

    The first group of individuals has no private website that they personally own and maintain. They merely promote other people's products and services using whatever pre-made sales page is given to them.

    The second group of affiliates does in fact have their own separate website(s) which may or may not be associated with the other programs they choose to promote.

    Right off the bat, the second group has a distinct advantage. Why? Because unlike the first group, they can simply create specific pages that pre-sell their affiliate programs, products, and/or services. Or, at the very least, they can include one or more paragraphs of promotion copy (with or without corresponding graphics or banners).

    Naturally, there's nothing wrong with promoting a pre-made sales page. Most product owners have gone to great lengths to create solid copy that is intended to generate income.

    The only problem is, the results for the *average* affiliate are generally less than adequate, let alone in the category of making them rich beyond their wildest dreams.

    In most instances, the average affiliate promotes several (if not dozens) of products and services. And although they might receive lesser amounts of revenue from individual areas, they wind up maintaining a larger sum of income collectively.

    That's great, but as any affiliate knows, promoting even one particular product, service, or program is hard enough without having to duplicate that work effort in numerous different ventures.

    Yes, multiple streams of income is a good thing overall. But not if you're spreading yourself so thin that you can't do any one product justice.

    In order to raise your affiliate power, you need to concentrate on one or two products, services, or programs to begin with. Then, once you've mastered the art of selling, promoting, advertising, marketing, etc., you can simply add more endeavors to your list of affiliate ventures.

    If you attempt to get too many things going at one time (and more specifically, before you're capable of handling that kind of juggling act), there's a good chance each and every one of your efforts will either fall far short of your expectations or fail entirely.

    How do you know which programs, products, or services are right for y

    Why Quality Assurance is Not Enough
    How can a company produce zero-defect products, boast dramatic cycle-time reductions, be certified for consistent, reliable performance...and still lose valuable customers?Doesn’t the systematic effort to reduce waste, improve yields and streamline processes lead to better service, higher profits and more loyal customers?The answer is ‘not necessarily’. Here’s why:Quality Assurance (QA) efforts such as ISO Certification, Six Sigma Quality Control and 10X Cycle-Time Reduction can lead to greater consistency, lower costs and higher speed. But these programs alone will not keep your finger on the ever-changing pulse of your customers’ interests, hopes, needs, fears and feelings.QA leads to greater predictability and high
    ght off the bat, the second group has a distinct advantage. Why? Because unlike the first group, they can simply create specific pages that pre-sell their affiliate programs, products, and/or services. Or, at the very least, they can include one or more paragraphs of promotion copy (with or without corresponding graphics or banners).

    Naturally, there's nothing wrong with promoting a pre-made sales page. Most product owners have gone to great lengths to create solid copy that is intended to generate income.

    The only problem is, the results for the *average* affiliate are generally less than adequate, let alone in the category of making them rich beyond their wildest dreams.

    In most instances, the average affiliate promotes several (if not dozens) of products and services. And although they might receive lesser amounts of revenue from individual areas, they wind up maintaining a larger sum of income collectively.

    That's great, but as any affiliate knows, promoting even one particular product, service, or program is hard enough without having to duplicate that work effort in numerous different ventures.

    Yes, multiple streams of income is a good thing overall. But not if you're spreading yourself so thin that you can't do any one product justice.

    In order to raise your affiliate power, you need to concentrate on one or two products, services, or programs to begin with. Then, once you've mastered the art of selling, promoting, advertising, marketing, etc., you can simply add more endeavors to your list of affiliate ventures.

    If you attempt to get too many things going at one time (and more specifically, before you're capable of handling that kind of juggling act), there's a good chance each and every one of your efforts will either fall far short of your expectations or fail entirely.

    How do you know which programs, products, or services are right for y

    What is Web 2.0?
    I do not know what Web 2.0 means. Some say it's merely a buzzword used by new Internet start-ups, powered by venture capitalism, as a way to generate hype; some say it's a new style of design; some say it's the new style of web development, i.e. Ajax and Ruby on Rails; and some say it's simply the next step towards a Semantic Web. I doubt there'll ever be consensus until what Web 2.0 is until is is was.This matter came back up after I proposed various web design/web dev blogs leaving the 9rules Web++ community. Many web designers and web developers disliked this proposal, as Web 2.0 (or in 9rules l33t speak Web++) is also a style of design and development.O'Reilly and MediaLive originally coined the term Web 2.
    hat is intended to generate income.

    The only problem is, the results for the *average* affiliate are generally less than adequate, let alone in the category of making them rich beyond their wildest dreams.

    In most instances, the average affiliate promotes several (if not dozens) of products and services. And although they might receive lesser amounts of revenue from individual areas, they wind up maintaining a larger sum of income collectively.

    That's great, but as any affiliate knows, promoting even one particular product, service, or program is hard enough without having to duplicate that work effort in numerous different ventures.

    Yes, multiple streams of income is a good thing overall. But not if you're spreading yourself so thin that you can't do any one product justice.

    In order to raise your affiliate power, you need to concentrate on one or two products, services, or programs to begin with. Then, once you've mastered the art of selling, promoting, advertising, marketing, etc., you can simply add more endeavors to your list of affiliate ventures.

    If you attempt to get too many things going at one time (and more specifically, before you're capable of handling that kind of juggling act), there's a good chance each and every one of your efforts will either fall far short of your expectations or fail entirely.

    How do you know which programs, products, or services are right for y

    The Benefits of Stainless Steel Fasteners
    Stainless steel fasteners are made of steel that has been mixed with at least a ten percent compound of chromium, and possibly other metals, so that the steel doesn’t rust or corrode. This makes stainless steel fasteners great for outdoor conditions, where there is a lot of water or moisture. Especially if you are building something that supports a substantial amount of weight, such as humans, you will need to use stainless steel fasteners. Steel all by itself can rust until it breaks, and nobody wants that.When stainless steel fastening systems such as nuts and bolts are employed, they tend to meld together. This is due to the chromium layer on the surface of the stainless steel being exposed to oxygen for a short time before fastening.
    ut as any affiliate knows, promoting even one particular product, service, or program is hard enough without having to duplicate that work effort in numerous different ventures.

    Yes, multiple streams of income is a good thing overall. But not if you're spreading yourself so thin that you can't do any one product justice.

    In order to raise your affiliate power, you need to concentrate on one or two products, services, or programs to begin with. Then, once you've mastered the art of selling, promoting, advertising, marketing, etc., you can simply add more endeavors to your list of affiliate ventures.

    If you attempt to get too many things going at one time (and more specifically, before you're capable of handling that kind of juggling act), there's a good chance each and every one of your efforts will either fall far short of your expectations or fail entirely.

    How do you know which programs, products, or services are right for y

    Wednesday: Your Daily Yellow Page Ad Review
    It’s mid-week and we’ve been going over your directory marketing. Okay, so you have a pretty good Yellow Page ad, but is “pretty good” enough? You have so many parts of the ad to work well, where do you begin to make it better? Assuming that you have a solid headline and sub-head, the next place the reader will turn is to the picture or photograph. If you are an emergency service firm like a plumber or electrician, do you have a picture of your truck in the ad? Does it have your logo on the side and is it nice and shiny? It is? Then shame on you! Who cares that you have a truck, van, bus, hummer, or any other vehicle to carry you and your parts. The average customer assumes you have a truck, and you have legs, arms and a head. So don’t show you
    ered the art of selling, promoting, advertising, marketing, etc., you can simply add more endeavors to your list of affiliate ventures.

    If you attempt to get too many things going at one time (and more specifically, before you're capable of handling that kind of juggling act), there's a good chance each and every one of your efforts will either fall far short of your expectations or fail entirely.

    How do you know which programs, products, or services are right for you personally? Well, there are several criteria that come into play...

    - your level of Internet experience

    - your personal interests

    - your firsthand knowledge of the program, product, or service

    - how many work/promotion hours you have available

    - what expenditures (if any) are required

    - how committed you are to success

    - how much work/effort you're willing to invest

    Recognize a pattern here? In most instances, it all comes down to not only what you yourself are capable of but how much time and effort (and possibly money) you're willing and/or able to invest in order to succeed.

    The difficulty that most affiliates face is the fact that they enter this arena expecting to get rich (or make a considerable amount of income) within a relatively short period of time.

    They believe that simply because someone else has done all the preparation (supplying the product, sales page, and promotional banners and graphics), they, as the affiliate, merely need to scatter their referral link here, there, and everywhere, and voila! Instant success.

    If it was really that easy, we'd all be rich simply pushing other people's products, services, and programs. But the truth is, affiliate promotion requires as much (if not more) work and dedication. At least, it does if you intend to make a good deal of money through referral sales.

    So the important thing is to choose wisely. And to do that, you need to make absolutely certain that whatever you're promoting carries your own personal seal of approval. If it doesn't, if you're only promoting some product in hopes of gaining a quick buck, you're doomed to fail.

    Can people make money promoting an inferior product? You bet they can. BUT... if you plan on making your living (or a good portion of it) through referral sales, you have to consider the entire picture.

    Unless you happen to actuall

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