First, I rarely participate in the ‘big’ product launches anymore, as many of those products (and their producers) have gone the way of the dodo bird.

Stephen Ducharme is only one example.

Do a search for his name today and in the top results are an article by Damon Zaharides titled “Stephen Ducharme Belly Flop” and a thread in Michael Green’s HowToCorp forum “Screw Stephen Ducharme Over”.

People were that mad at him for selling them a pack o’ lies.

Marketers who promoted his product had to do some serious back-pedaling to regain their subscribers’ trust.

However, breaking a trust is like breaking a porcelain container. You can glue it back together, but the cracks will always show and it may never again hold water.

Do you want to lose subscribers or your reputation as an honest broker?

I thought not.

To protect your reputation, and more importantly, do right by your customers, here are my top 6 criteria for choosing products to promote.

1. Reputable Merchant. If Yanik Silver or Anik Singal tells me that they have a new product available, I know my customers will be properly treated and respected. These merchants have built their reputations based on quality products and excellent customer service, i.e. sound business principles.

   Likewise, there are merchants within your niche with whom you have worked that can be trusted without question.

   If you do not know a merchant, research their reputation online. Review and test their sites for attractiveness, usability and customer service responsiveness. If you have any doubts regarding their reputation, do not promote the product.

2. Relevant High-Quality Product. Regardless of whether or not you know a merchant, review the product for quality and relevance. Will it benefit your subscribers in their work? Does it fulfill the promise made in the sales letter? Do
   Online Internet Business Opportunity Marketing
   The World Wide Web has changed the way people make their shopping decisions.More and more people are realizing that there are genuine savings to be made by shopping online. Online stores and service providers are springing up daily and as the choice for the consumer grows then sales being made through the internet are growing by the million every day.Wouldn’t you like a share in the internet bonanza? Imagine that you were offered an online internet business opportunity marketing that would put you up there with the big players. What would you give you a cut of that global
   results are an article by Damon Zaharides titled “Stephen Ducharme Belly Flop” and a thread in Michael Green’s HowToCorp forum “Screw Stephen Ducharme Over”.

   People were that mad at him for selling them a pack o’ lies.

   Marketers who promoted his product had to do some serious back-pedaling to regain their subscribers’ trust.

   However, breaking a trust is like breaking a porcelain container. You can glue it back together, but the cracks will always show and it may never again hold water.

   Do you want to lose subscribers or your reputation as an honest broker?

   I thought not.

   To protect your reputation, and more importantly, do right by your customers, here are my top 6 criteria for choosing products to promote.

   1. Reputable Merchant. If Yanik Silver or Anik Singal tells me that they have a new product available, I know my customers will be properly treated and respected. These merchants have built their reputations based on quality products and excellent customer service, i.e. sound business principles.

      Likewise, there are merchants within your niche with whom you have worked that can be trusted without question.

      If you do not know a merchant, research their reputation online. Review and test their sites for attractiveness, usability and customer service responsiveness. If you have any doubts regarding their reputation, do not promote the product.

   2. Relevant High-Quality Product. Regardless of whether or not you know a merchant, review the product for quality and relevance. Will it benefit your subscribers in their work? Does it fulfill the promise made in the sales letter? D
      How Do You Welcome Visitors To Your Business
      I visited a local lighting store a week ago. There was a receptionist at the front. She looked at me without saying a word to me. Not a “hello” or a “can I help you”? I thought to myself, “She’s not exactly oozing enthusiasm”. Someone forget to tell her that a warm welcome sets the tone for a good experience in the store.I didn’t know it at the time, but this was a sign of things to come. The store wasn’t very busy. I think there were probably 3 other customers in the store.I walked around and around and around. Two employees walked by me and made eye contact with me, bu
      back together, but the cracks will always show and it may never again hold water.

      Do you want to lose subscribers or your reputation as an honest broker?

      I thought not.

      To protect your reputation, and more importantly, do right by your customers, here are my top 6 criteria for choosing products to promote.

      1. Reputable Merchant. If Yanik Silver or Anik Singal tells me that they have a new product available, I know my customers will be properly treated and respected. These merchants have built their reputations based on quality products and excellent customer service, i.e. sound business principles.

         Likewise, there are merchants within your niche with whom you have worked that can be trusted without question.

         If you do not know a merchant, research their reputation online. Review and test their sites for attractiveness, usability and customer service responsiveness. If you have any doubts regarding their reputation, do not promote the product.

      2. Relevant High-Quality Product. Regardless of whether or not you know a merchant, review the product for quality and relevance. Will it benefit your subscribers in their work? Does it fulfill the promise made in the sales letter? D
         How to Use PPC for Easy Profits in Your Affiliate Marketing Business
         Using PPC for your affiliate marketing businesses is definitely a great way to generate more profits for your business. So what exactly is PPC?PPC stands for Pay-Per-Click, which is one the Search Engine Marketing technique. PPC is able to drive quality and targeted traffic to your website, where you can make full use of it by capturing their first name and email addresses for future follow-ups.According to Forbes magazine, PPC accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.So how does PPC works? For a t
         y have a new product available, I know my customers will be properly treated and respected. These merchants have built their reputations based on quality products and excellent customer service, i.e. sound business principles.

         Likewise, there are merchants within your niche with whom you have worked that can be trusted without question.

         If you do not know a merchant, research their reputation online. Review and test their sites for attractiveness, usability and customer service responsiveness. If you have any doubts regarding their reputation, do not promote the product.

      3. Relevant High-Quality Product. Regardless of whether or not you know a merchant, review the product for quality and relevance. Will it benefit your subscribers in their work? Does it fulfill the promise made in the sales letter? D
         Why the Minimum Wage Media Spin Doesn't Matter to Your Business
         Think we live in a tough economy? Think again.Have a look at these up-to-date stats...59% of all Americans are directly or indirectly (via 401K's and pensions) invested in the stock market: an all-time high in percentage of population who, in October, benefited from stock market highs.In fact, a greater percentage of Americans are market-invested than ever before in history, in part thanks to 401K Plans – which, in many cases, have employer matching contributions. For small business, the health of big business is often a predictive factor of success and prosperity;
         test their sites for attractiveness, usability and customer service responsiveness. If you have any doubts regarding their reputation, do not promote the product.

      4. Relevant High-Quality Product. Regardless of whether or not you know a merchant, review the product for quality and relevance. Will it benefit your subscribers in their work? Does it fulfill the promise made in the sales letter? Do all the features work?

         If you are unable to review the product, tell your subscriber that is the case, and explain why you feel confident to recommend the product without review. Remind them that the product comes with a guarantee if they are not satisfied.

      5. Reasonable Price. I hate the price gouging that goes on the Internet as much as anyone. If there is an existing product of similar quality available at a lower price, I do not recommend that you promote the new product. In fact, you may want to take the opportunity to do a comparative review ending with a recommendation for the lower-priced product.

      6. Low-Hype Sales Tactics. Sales letters for good products do not scream ridiculous promises.

         Regardless of merchant reputation or product quality, I recommend that you not promote products that make use of excessive hype or if the product name implies that users will achieve extraordinary results. There is a big difference between ‘How I Made X (Reasonable Sum) in One Year” and “Make X Million in X Minutes”.

         Moreover, you do not want to make surfers more skeptical than they already are.

      7. Limit Choice to Prevent Confusion. There are a million “How to Build an Online Business” books, courses and tutorials available, yet I choose to promote only a few.

         Each of those that I promote is markedly different from the others in both price and content. One might be available only online at a nice low price, while the other is a comprehensive physical product that includes manuals, DVD’s and CD recordings.

         Do not promote a new product simply because it is new.