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  • Actual for You - Increase Conversion Rates With Landing Page Optimization: Part 2

    Break Into The Vault-How To Win Grant Money From Private Foundations
    A reader wrote me with the following questions: "I was researching potential local funders for my project and I found one that is a perfect fit. Their mission aligns with ours and many of the programs they have funded in the past are in the same area of interest as ours. However, their website says they do not accept unsolic
    econd email you send Jane could be a simple "thank you" message. You can thank Jane for visiting your website and wish her success. Tell her you hope she'll tell others about your website.

    Just make sure the messages are related to the product you want Jane to buy or she'll find them useless and won't read them.

    And you've got to send at least 5 of them. Not in the same day of course. Spread them out over the course of a few weeks because nobody likes getting 5 emails from o

    Chinese Steel in Giant Dam Project Questioned by Think Tank
    Recently a Think Tank questioned the steel used in the giant Chinese Dam Project. The massive project is clearly the largest in the World and a bold step for China. Yet some feel too many corners were cut and not enough new technologies were used, they are even questioning the quality of the steel inside the dam, type of concret
    Use Landing Pages To Grab Email Addresses Boost Your Sales By Emailing Your Future Customers Recent marketing studies show that a person must be shown an advertisement 5-7 times before they will buy.

    This means Jane Doe may not buy the product you're promoting the first 5 times she visits your landing page.

    You'll have to keep on telling Jane Doe about your product if you want her to buy.

    In addition to helping sell your current product, you'll be collecting a list of people who may be interested in buying additional or similar products. And you'll soon discover that your best customers are the ones who have already purchased an item from you!

    The best (and cheapest) way to keep Jane thinking about your product is by sending her at least 5 email messages.

    You'll need to offer something to Jane so she will give you her email address. Typically, you can offer free tips, secrets or trial offers in exchange for her email address. If you're selling an ebook, you might use something like "When you sign up for the newsletter you'll receive the first chapter of the ebook absolutely free."

    You'll want to add a sentence telling Jane that you're never going to send her spam and you'll never, ever sell her email address to anyone. Amazingly that one sentence will boost the number of people who subscribe to your list.

    You MUST follow through on the offer. If you tell Jane she'll receive a free ebook when she gives you her email address, you must give her that ebook. If you don't keep up your end of the deal, Jane will instantly loose trust in you. At that point, you can forget about Jane. She's not buying anything from someone who lied to her.

    You MUST give Jane a reason to open your messages. If you promised Jane the first chapter in your ebook, you must deliver it to her in the very first email you send her. That way she'll begin to trust you.

    In fact, the first or second email you send Jane could be a simple "thank you" message. You can thank Jane for visiting your website and wish her success. Tell her you hope she'll tell others about your website.

    Just make sure the messages are related to the product you want Jane to buy or she'll find them useless and won't read them.

    And you've got to send at least 5 of them. Not in the same day of course. Spread them out over the course of a few weeks because nobody likes getting 5 emails from on

    MySpace for Your Small Business - It's Not Just for Teenagers Anymore!
    It was not so long ago when I was watching my nephews eagerly upload their MySpace pictures and create their profiles. All the rave with teenagers and music bands, MySpace has becomeso much more!It is now the mecca of small business owners and networkers the world over!MySpace, like Ryze.com and others,allows you
    e collecting a list of people who may be interested in buying additional or similar products. And you'll soon discover that your best customers are the ones who have already purchased an item from you!

    The best (and cheapest) way to keep Jane thinking about your product is by sending her at least 5 email messages.

    You'll need to offer something to Jane so she will give you her email address. Typically, you can offer free tips, secrets or trial offers in exchange for her email address. If you're selling an ebook, you might use something like "When you sign up for the newsletter you'll receive the first chapter of the ebook absolutely free."

    You'll want to add a sentence telling Jane that you're never going to send her spam and you'll never, ever sell her email address to anyone. Amazingly that one sentence will boost the number of people who subscribe to your list.

    You MUST follow through on the offer. If you tell Jane she'll receive a free ebook when she gives you her email address, you must give her that ebook. If you don't keep up your end of the deal, Jane will instantly loose trust in you. At that point, you can forget about Jane. She's not buying anything from someone who lied to her.

    You MUST give Jane a reason to open your messages. If you promised Jane the first chapter in your ebook, you must deliver it to her in the very first email you send her. That way she'll begin to trust you.

    In fact, the first or second email you send Jane could be a simple "thank you" message. You can thank Jane for visiting your website and wish her success. Tell her you hope she'll tell others about your website.

    Just make sure the messages are related to the product you want Jane to buy or she'll find them useless and won't read them.

    And you've got to send at least 5 of them. Not in the same day of course. Spread them out over the course of a few weeks because nobody likes getting 5 emails from o

    Master Target Vs. Rented List - 12 Times Higher Response With 36 Times Lower Cost-Per-Sale
    ASSIGNMENT: An enterprise data storage company wanted to substantially increase penetration for its storage products among the 4,000 largest hospitals in the United States.GOAL: Gain maximum number of initial responses from qualified targets in order to initiate a marketing and/or sales dialogue.KEY STRATEGY: The c
    l address. If you're selling an ebook, you might use something like "When you sign up for the newsletter you'll receive the first chapter of the ebook absolutely free."

    You'll want to add a sentence telling Jane that you're never going to send her spam and you'll never, ever sell her email address to anyone. Amazingly that one sentence will boost the number of people who subscribe to your list.

    You MUST follow through on the offer. If you tell Jane she'll receive a free ebook when she gives you her email address, you must give her that ebook. If you don't keep up your end of the deal, Jane will instantly loose trust in you. At that point, you can forget about Jane. She's not buying anything from someone who lied to her.

    You MUST give Jane a reason to open your messages. If you promised Jane the first chapter in your ebook, you must deliver it to her in the very first email you send her. That way she'll begin to trust you.

    In fact, the first or second email you send Jane could be a simple "thank you" message. You can thank Jane for visiting your website and wish her success. Tell her you hope she'll tell others about your website.

    Just make sure the messages are related to the product you want Jane to buy or she'll find them useless and won't read them.

    And you've got to send at least 5 of them. Not in the same day of course. Spread them out over the course of a few weeks because nobody likes getting 5 emails from o

    What Makes a Good Logo?
    One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo. when she gives you her email address, you must give her that ebook. If you don't keep up your end of the deal, Jane will instantly loose trust in you. At that point, you can forget about Jane. She's not buying anything from someone who lied to her.

    You MUST give Jane a reason to open your messages. If you promised Jane the first chapter in your ebook, you must deliver it to her in the very first email you send her. That way she'll begin to trust you.

    In fact, the first or second email you send Jane could be a simple "thank you" message. You can thank Jane for visiting your website and wish her success. Tell her you hope she'll tell others about your website.

    Just make sure the messages are related to the product you want Jane to buy or she'll find them useless and won't read them.

    And you've got to send at least 5 of them. Not in the same day of course. Spread them out over the course of a few weeks because nobody likes getting 5 emails from o

    Work Life Harmony Rather Than Work Life Balance
    Work/ life balance as we know it at present isn't working, because it's based on conflicting demands of employer and employee for a share of the 24/7 day. There simply isn't enough time to achieve everything - and its getting worse.Work life balance suggests people are living two lives - one at work and one away from work
    econd email you send Jane could be a simple "thank you" message. You can thank Jane for visiting your website and wish her success. Tell her you hope she'll tell others about your website.

    Just make sure the messages are related to the product you want Jane to buy or she'll find them useless and won't read them.

    And you've got to send at least 5 of them. Not in the same day of course. Spread them out over the course of a few weeks because nobody likes getting 5 emails from one company in the same day or week. It makes you look like a spammer if you send the emails too quickly.

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