Actual for You - Business

What is the Real Value of Relationship Marketing & Management
Relationship marketing uses event driven tactics, but treats marketing as a process over time rather than single unconnected events. This simple concept could offer a guidepost in developing and implementing your business marketing strategy. Every encounter should be viewed as a public relations event. Glitz without substance provides a weak business foundation at best. The primary public relations opportunities are with customers and must be maximized if your business is to survive.The first key area to be addressed is interaction goals. They must reflect the concepts the business seeks to impart in its business identity or in establishing "name brand recognition". This is accomplished by a consistent strategic approach based on the principles of relationship marketing. Enhancement Consulting suggests employing a unified approach based on a defined strategy that can be used to develop solutions to business challenges.Secondly, a cohesive marketing strategy that employs creativity and demonstrates the values of your business is the key to using advertising communications effectively. However, emphasis on marketing assumes you have established the validity and quality of your product. One of the chief obstacles for any advertising campaign is getting the attention of consumers in an ad-saturated environment. It is a requirement that you find creative solutions using consistently holistic strategies. It's an approach that is essential to expanding your customer base.Understanding what customers value most is a key determinant of marketing decision making. Out of customer needs and wants flow product ideas, positioning statements and messaging strategies.The focus of business, customer interaction, is understood by dissecting the steps required to implement a business strategy.These interactions are relationship building in action, and good relationships conside

Joe uses two journals…An imput journal and an output journal..

The input journal is used when listening to tapes, reading a book, generally for learnings and thoughts on learnings..

The Output Journal :

Step 1/ Make a list of everything on your mind , literally, dump it out......put air in the Me

Wholesale Distributors Finding a New Retail Market on the Internet
Companies that traditionally wholesale their goods to commercial markets are finding a niche in retail sales, selling their wares to individuals over the Internet. Sales of goods ranging from designer jewelry to gourmet coffees are perfect for the Internet. Items that might not be able to support a brick and mortar store, with its need for regular hours, an ever-present sales staff, and lots of inventory, can easily be operated as a sideline by a wholesaler. Software that creates a retail website with online credit and debit card capability is easily accessible and not that expensive; predesigned templates make it easy to give the website a unique and professional look.One jewelry wholesaler lives in rural New Hampshire and wholesales her jewelry to customers all over the Eastern Seaboard. She recently decided to start a website retailing selected pieces of her jewelry to individual customers via the Internet, and is pleased with the results. "I find that I am enjoying the creative process," she said. "It's fun to see what pieces will really sell and what won't. And I'm finding that items that sell well on the Internet are often successful if I feature them to my wholesale customers."Green Mountain Coffee Roasters in Vermont is primarily a wholesaler distributing gourmet coffees to supermarkets and convenience stores in the region. Their convenience store clients make up urns of several of their blends for sale by the cup to their own customers; the supermarkets offer the beans and ground coffees as well. Their unique blends and the availability of some organically grown coffees make them a popular product over a wide range of retail markets.And they have their own presence on the Internet. Individuals can buy any of their blends by the bag, or in prepackaged K-cup portions that promise a perfectly brewed cup

Journaling For Fun and Profit!

Have you been journaling for many years ? Have you ever considered that the age old tradition of journaling could help make you more profitable in your business life.

Even CEO’s of Fortune 500 Companies today are using journaling for profit.

I have been journaling for several years… In our Small business office we have a leads journal where all brand new prospective business is immediately written down so we don’t lose it…. Particularly when I get distracted and go off on one of my creative tangents.

I have a daily journal where I write notes on every conversation that I have with a client or supplier as I am having the chat… so I will remember any and all main points, plus my commitments… I have a journal that I write notes in when I am listening to classes or courses so that I can quickly review the information and think about how I want to think about the information. However, recently I discovered a new twist on the art of journaling.

I was in a class on a Sat. with one of my favorite coaches . Joe had flown in from San Diego to spend the day with our group. He had a rather novel approach to journaling which I have been utilizing for the past month with rather surprising and interesting results.

Here’s the gist of it.

Joe uses two journals…An imput journal and an output journal..

The input journal is used when listening to tapes, reading a book, generally for learnings and thoughts on learnings..

The Output Journal :

Step 1/ Make a list of everything on your mind , literally, dump it out......put air in the Mer

What to Say When the Media Calls
If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creation, which was held here in Paris. I watched the reactions around the room, and it occurred to me that for most small-business owners, the only thing more frightening than conducting a follow-up phone call with a reporter is having that same reporter actually interview them.There is only one way to overcome the fear. You have to simply adopt and apply an old U.S. Army recruitment slogan, "Be Prepared." Don't get caught without an answer the next time the media calls. Follow these quick tips for success:Ask the reporter to describe the subject and story angle for the interview.Establish the medium for the interview (i.e. live or taped television, print, radio, etc.)Discover when (date and time) and where (by phone, e-mail or in person) the interview will take place. Also try to determine if the reporter will need additional information from you, as well as the story's deadline.Research the reporter's past articles so that you'll be comfortable with the story's tone.Create talking points. These are brief positive statements about you and your company that you will want to be included in the story.Anticipate the types of questions that that reporter might ask, and prepare truthful answers for them.Assume that everything you say to a reporter - jokingly or otherwise, will be used in the story. Always be aware of what is being stated, and if an awkward silence develops, don't feel obligated to keep talking if you have no more to say on the subject matter.Avoid speculation or hypothetical situations. It could lead to being misquoted. You are the expert so stick to what you know.Admit when you don't know the answer to a question. However, make

FAMILY: Georgia">Even CEO’s of Fortune 500 Companies today are using journaling for profit.

Here’s the gist of it.

Joe uses two journals…An imput journal and an output journal..

The input journal is used when listening to tapes, reading a book, generally for learnings and thoughts on learnings..

The Output Journal :

Step 1/ Make a list of everything on your mind , literally, dump it out......put air in the Me

Corporate - Otherwise Known As Inc.!
The word “corporate” has gotten a bad name. Nowadays it’s a slam to say something has gotten “too corporate.” But let’s think about this for a minute. Just like any prejudice, it doesn’t apply to everything.Corporations didn’t start big, most of them. Lots of big corporations are just little guys who became successful. We all say we want to be successful, but how do we talk about those who are? Take Ben & Jerry’s Ice Cream, for example. They started small. One little ice cream shop. How would you feel if you were the ice cream guy and you worked really hard to make it? Then your ice cream becomes popular and you get the idea to package it and distribute it to groceries and health food stores. Then you get to make your ice cream in bigger batches using nifty new equipment. What’s so bad about that?We all love to slam McDonald’s. And, on a nutritional level, I’d agree with you. But what about Ray Kroc’s success story? He helped start the whole idea of franchising. All that means is that he wanted to share his success with others. So he built a company where any teenager could get a job and run the store. He created operating manuals and procedures that anyone could follow. He trained trainers and they trained managers all over the country.Now there are several McDonald’s in almost every city in the world. That means jobs and work experience for thousands, not to mention hamburgers for billions of hungry people. Sure, it’s a corporation, but it’s also somebody’s success story.Who else do we slam in the corporate world? Lots of them, aren’t there?What if I ask you, “Do you want to be successful?” Almost everybody would say, “yes” to that question. But then I ask you, “What do you think of the corporate world?” You’d most likely start describing everything that’s wrong with it. Why would you want to be like them? Sorta puts a damper on our own dreams of being succe

e="FONT-FAMILY: Georgia">I have a daily journal where I write notes on every conversation that I have with a client or supplier as I am having the chat… so I will remember any and all main points, plus my commitments… I have a journal that I write notes in when I am listening to classes or courses so that I can quickly review the information and think about how I want to think about the information. However, recently I discovered a new twist on the art of journaling.

Here’s the gist of it.

Joe uses two journals…An imput journal and an output journal..

The input journal is used when listening to tapes, reading a book, generally for learnings and thoughts on learnings..

The Output Journal :

Step 1/ Make a list of everything on your mind , literally, dump it out......put air in the Me

Level the Playing Field: Small Business vs. Fortune 500
Technology, some people fear it, some resist it, and others embrace it. As a small business owner, it could be the best thing that ever happened to your company. With the technology available today, small businesses are increasingly leveling the playing field between themselves and big companies. With toll free virtual PBX (Private Branch Exchange) telephone systems, small businesses are combining today's technology with traditional customer service to take their business to the next level.Only Fortune 500 companies with thousands of employees and 10- story office buildings can afford and maintain a traditional PBX telephone system. Now, with toll free virtual PBX services, anyone with a telephone can reap the benefits of this powerful communications tool. A virtual PBX has all the advantages of a traditional PBX and more without the hassle, hardware and expense.A virtual PBX allows small businesses to: Project a professional, more established company imageHave one unified number for office phone, cell phone, fax, and pagerMake information available to their customers 24/7Automate order taking and pre-qualifying processesHave web-based, real time access to their system Small and home-based businesses are using all of these features of their toll free virtual PBX systems to sound and operate like a Fortune 500 company everyday.Project a Professional, More Established Company ImageRight or wrong, consumers assume a company with a toll free number is a more established and secure company. When a toll free number is attached to a virtual PBX with an automated attendant, that powerful image is perpetuated. An automated attendant will answer all incoming calls with the same professional and courteous message every time, day or night. Professional greetings can be record

a class on a Sat. with one of my favorite coaches . Joe had flown in from San Diego to spend the day with our group. He had a rather novel approach to journaling which I have been utilizing for the past month with rather surprising and interesting results.

Here’s the gist of it.

Joe uses two journals…An imput journal and an output journal..

The input journal is used when listening to tapes, reading a book, generally for learnings and thoughts on learnings..

The Output Journal :

Step 1/ Make a list of everything on your mind , literally, dump it out......put air in the Me

Special Events and Corporate Meetings are Becoming Environmental
Planning for the Environment – Changing the Way We do BusinessAt any given moment there are thousands of business meetings and special events going on with millions of guests traveling to and from different locations throughout the world. The event and hospitality industry is perfectly situated to have an extraordinary environmental and ecological impact by planning events with better awareness and by greening up their decision making process. Green planning is a responsible way of doing business that includes energy conservation, minimizing consumption of natural resources, reducing waste, reusing resources, recycling, and using earth-friendly products.Green meetings and events are not main stream today but will be mandate before we know it. Times are evolving rapidly in that direction and event planners, venues, suppliers and participants are responding. They are beginning to follow ecological practices and implementing environmentally friendly processes and programs into the way they design their events. The more an event planner requests and ultimately hires green services, the more suppliers and vendors will begin to incorporate green practices as well. They will have to keep up with the times and the requests of their clients.These suggestions listed below are for you if you gather people for any reason what-so-ever! It doesn’t matter what type of event you plan. Whether you are coordinating a special event, planning a corporate event, are part of the team planning conventions, involved in conference planning or business meetings and seminars. Maybe your are in charge of planning a company party, a sporting event, grand openings, a reception, a charity event or a fundraiser, or have volunteered to do your daughters wedding or son's school play or bake sale. You might be planning festivals, rock concerts, reunions, retreats, or book signing ev

Joe uses two journals…An imput journal and an output journal..

The input journal is used when listening to tapes, reading a book, generally for learnings and thoughts on learnings..

The Output Journal :

Step 1/ Make a list of everything on your mind , literally, dump it out......put air in the Mercedes tire, buy a new electric toothbrush, pick up fresh vegy's…. And on and boring on…no matter how seemingly small or petty.

The idea behind this is that you dump your load. Today our minds are in overwhelm, we have so much coming at us… there is no room for more.

I have been practicing this for about 6 weeks now. Just a couple times a week. It is interesting how it empties the mind. Ergo the well known zen koan that suggests the tea cup that is overflowing cannot retain any new content, therefore we have to learn to dump the cup before anything more can come in.

What has been interesting about this process is the quality of what comes out on paper after I have dumped the load… I used to have days of challenge with what was happening when I journaled because I would hold a lot of content in my head while trying to write about a particular area or subject.

Joe says that the mind is for processing not for retaining content . All that content slows us down as we never stop thinking about it. So first you dump the load.

Once you’ve dumped your load and all the great ideas and projects start to pour out you have some decisions to make; you won’t be able to tackle them all. Sit with them for a time until you figure it out.. here’s the next step.

Step2: Note all the one step processes and highlight them in yellow.

Pick up fresh vegy’s is a one step process. Get them done or delegate them. Get the one step projects out of your life because they take up mental energy and space, blocking your better projects.

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