1. Weed it out - Anytime I find that I am not getting full value for my time from a newsletter, ezine or other informational email source, even though I may be getting some good stuff, out it goes. Chances are that I am either getting or can get the same info through another, more ROI-positive source.
2. Save it for a specific time - Actions are Louder Than
You have heard the saying that "actions speak louder than words". It is so true, especially when it comes to business relationships. We talked about places to keep in contact with the Power of Ten in the last chapter, as a basis for doing business. This chapter is more concentrated on doing the work through commitment and follow-up. You cannot expect to keep a customer unless you provide them with excellent customer service. You may argue that price is also an issue but I believe that a person will not mind paying aWeed it out - Anytime I find that I am not getting full value for my time from a newsletter, ezine or other informational email source, even though I may be getting some good stuff, out it goes. Chances are that I am either getting or can get the same info through another, more ROI-positive source.
2. Save it for a specific time - Your Site in a Shopping Centre - Location, Location!
Have you ever wondered just how all the retailers who have a shop at your local shopping centre, sorted out who’d go where? If you imagined that they didn’t really care – think again.The adage in real estate; location, location is just as relevant in the shopping centre placement game.Firstly some useful terms to clarify the language used:Anchor tenant – A major retailer such as a supermarket or discount department store who ‘anchors’ all or part of the centre. Usually found at either end. Satelood stuff, out it goes. Chances are that I am either getting or can get the same info through another, more ROI-positive source.
2. Save it for a specific time - I used to waste hours a day stopping to read business-related newsletters and ezines as they came in or as I ran across them. Now, I put aside one day to read it all. This day is set aside solely for reading informational business mail (not client mail) and for a few other business activities that need focused attention. I don't schedule other business on this day, unless it is unavoidable. This way, I can get caught up and handle all necessary responses without feeling like I'm neglecting my "real" work.<
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