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  • Actual for You - Taking Advantage of Trends: Cocooning

    Tools of a Skip Tracer
    Would you go to a dentist if the only tools she used are a chainsaw and a stick? Would you take your car to be serviced by a mechanic whose only tools were a chocolate bar and hairspray? Would you want to your child to go to an elementary school that only taught from a set of 1964 encyclopedias?Do you see the connection?It is simple- really. Every industry has tools that can be specific to that industry. The dentist would never use a chainsaw (
    ity. For example, the recent boom of home-delivered DVD rentals does just this - you pay a consistent monthly fee and keep the movies as long as you want, sending them back when you're ready to trade them in for new titles. No longer do you need to leave the house to stay home for movie night - the ultimate expression of cocooning. How can you recreate your service or product to meet your customers' desires to stay in?

    3. Consider adding "companion services" that make your service or product more attractive to

    What Do You Love About Your Work?
    First, I must admit...I am a bit biased about this topic - I love what I do on a daily basis! I love to help organizational teams get to know each other better and improve their effectiveness in working together through team building sessions. I also love to lead workshops and seminars, where I help people learn to set goals that are connected to their deepest values. I love to coach executives in organizations so that they can improve their leadership sk
    One of the biggest established trends on the market front today, and still gathering momentum, is cocooning - the desire to perform the majority of social and cultural interactions (working, entertaining, relaxing, etc.) from home, rather than by going outside the home. This trend was strongly reinforced by the 9/11 tragedy, as many people began to review their lives and, sometimes for the first time, consciously decide how they wanted to live them rather than just letting life happen to them and going with the flow.

    This poses an obstacle for many businesses who rely on brick and mortar style storefronts and foot traffic, as well as for those in the entertainment industries who rely on people "going out" for a large part of their income. The advent of home theaters, rec-room "bars" or "cafe corners" - sometimes better stocked and appointed than local business versions - and similar cocooning-based home improvements are becoming more and more popular as people are rediscovering the delights of having friends and family over for social time as opposed to meeting them outside the home in a third-party establishment. This trend is here to stay, according to all economic markers, so what are some of the ways in which your business can take advantage of this trend rather than being diminished by it? Here are some ideas:

    1. Create a "house call" option for whatever you do. Now of course this doesn't work in all fields, but you'd be surprised how many it can be extended to, given a little creativity and thought. For example, a new car dealer might consider creating an exclusive "We bring it to you!" option for pre-qualified buyers, where interested parties can submit an application online, choose the model they're interested in from an on-screen "sales lot" and have a sales person drive it to their house for the test-drive and negotiations. Where can your business create a house-call option to encourage cocooners to purchase with you?

    2. Reconfigure services and other offerings to allow for in-home variations of previously outside-only availability. For example, the recent boom of home-delivered DVD rentals does just this - you pay a consistent monthly fee and keep the movies as long as you want, sending them back when you're ready to trade them in for new titles. No longer do you need to leave the house to stay home for movie night - the ultimate expression of cocooning. How can you recreate your service or product to meet your customers' desires to stay in?

    3. Consider adding "companion services" that make your service or product more attractive to c

    Information on Shipping Containers
    Shipping containers are basically used for temporary storage of goods while it is being transported from one place to another. These containers are made out of different materials and are designed differently to fit different usages. These come in different sizes and weights as well.Dimensions: The different lengths of shipping containers are – 10 feet, 20 feet, 30 feet, and 40 feet. The width is 8 feet. Heights are either 8.5 feet or 9.5 feet.P>

    This poses an obstacle for many businesses who rely on brick and mortar style storefronts and foot traffic, as well as for those in the entertainment industries who rely on people "going out" for a large part of their income. The advent of home theaters, rec-room "bars" or "cafe corners" - sometimes better stocked and appointed than local business versions - and similar cocooning-based home improvements are becoming more and more popular as people are rediscovering the delights of having friends and family over for social time as opposed to meeting them outside the home in a third-party establishment. This trend is here to stay, according to all economic markers, so what are some of the ways in which your business can take advantage of this trend rather than being diminished by it? Here are some ideas:

    1. Create a "house call" option for whatever you do. Now of course this doesn't work in all fields, but you'd be surprised how many it can be extended to, given a little creativity and thought. For example, a new car dealer might consider creating an exclusive "We bring it to you!" option for pre-qualified buyers, where interested parties can submit an application online, choose the model they're interested in from an on-screen "sales lot" and have a sales person drive it to their house for the test-drive and negotiations. Where can your business create a house-call option to encourage cocooners to purchase with you?

    2. Reconfigure services and other offerings to allow for in-home variations of previously outside-only availability. For example, the recent boom of home-delivered DVD rentals does just this - you pay a consistent monthly fee and keep the movies as long as you want, sending them back when you're ready to trade them in for new titles. No longer do you need to leave the house to stay home for movie night - the ultimate expression of cocooning. How can you recreate your service or product to meet your customers' desires to stay in?

    3. Consider adding "companion services" that make your service or product more attractive to

    Tales from the Corporate Frontlines: The Worth of Health Insurance
    This article relates to the Compensation and Benefits Competency, commonly evaluated in employee satisfaction surveys. The questions included in this competency will help your organization determine whether your employees feel they are fairly paid for the work they perform when compared to a similar job at a different company. This competency also queries their feelings regarding the adequacy and quality of their benefits package. A fair and attractive compe
    or social time as opposed to meeting them outside the home in a third-party establishment. This trend is here to stay, according to all economic markers, so what are some of the ways in which your business can take advantage of this trend rather than being diminished by it? Here are some ideas:

    1. Create a "house call" option for whatever you do. Now of course this doesn't work in all fields, but you'd be surprised how many it can be extended to, given a little creativity and thought. For example, a new car dealer might consider creating an exclusive "We bring it to you!" option for pre-qualified buyers, where interested parties can submit an application online, choose the model they're interested in from an on-screen "sales lot" and have a sales person drive it to their house for the test-drive and negotiations. Where can your business create a house-call option to encourage cocooners to purchase with you?

    2. Reconfigure services and other offerings to allow for in-home variations of previously outside-only availability. For example, the recent boom of home-delivered DVD rentals does just this - you pay a consistent monthly fee and keep the movies as long as you want, sending them back when you're ready to trade them in for new titles. No longer do you need to leave the house to stay home for movie night - the ultimate expression of cocooning. How can you recreate your service or product to meet your customers' desires to stay in?

    3. Consider adding "companion services" that make your service or product more attractive to

    Does The FTC Truly Live Up To Their Mission?
    Most of the American citizens believe in the Federal Trade Commission’s original mission, although having seen the truth and reality of the Federal Trade Commission’s ten-year delay on the changes to the franchise rule and the way they conduct themselves, do we really need the franchise rule at all? Do we even need the Federal Trade Commission involved in a business model they clearly do not understand, which is so vital to our Gross Domestic Product?ler might consider creating an exclusive "We bring it to you!" option for pre-qualified buyers, where interested parties can submit an application online, choose the model they're interested in from an on-screen "sales lot" and have a sales person drive it to their house for the test-drive and negotiations. Where can your business create a house-call option to encourage cocooners to purchase with you?

    2. Reconfigure services and other offerings to allow for in-home variations of previously outside-only availability. For example, the recent boom of home-delivered DVD rentals does just this - you pay a consistent monthly fee and keep the movies as long as you want, sending them back when you're ready to trade them in for new titles. No longer do you need to leave the house to stay home for movie night - the ultimate expression of cocooning. How can you recreate your service or product to meet your customers' desires to stay in?

    3. Consider adding "companion services" that make your service or product more attractive to

    What is PO Financing?
    Are you a distributor, reseller or wholesaler of goods? As a distributor, your biggest accomplishment – getting a very large order – can turn into a nightmare if you don’t have the financial resources to deliver it. Why? Because if you don’t fulfill the order, you risk losing your client.But there is a simple solution to this problem, and you won’t find it at your local bank. It’s called PO financing. PO financing provides you with the necessary finan
    ity. For example, the recent boom of home-delivered DVD rentals does just this - you pay a consistent monthly fee and keep the movies as long as you want, sending them back when you're ready to trade them in for new titles. No longer do you need to leave the house to stay home for movie night - the ultimate expression of cocooning. How can you recreate your service or product to meet your customers' desires to stay in?

    3. Consider adding "companion services" that make your service or product more attractive to cocooning customers. A pizza delivery service now offers free movie rentals with a qualified purchase as part of their "specials and sales" menu. These creative combinations save customers time and money, and offer strong incentives to remain loyal. How can you partner your offering to create this sort of option for your customers? Hint: what are your customers likely to be doing or needing during or near the time they are using your service/product?

    The trend of cocooning offers many challenges to traditional businesses, especially those that rely heavily on showroom sales and foot traffic income. However, with a little creative thinking, you can turn this obstacle to your benefit and pull ahead of the pack where your competitors are concerned. My advice? Stay home one day and examine all the things you do that could be improved or eased by some version of your product or services. See where you hit snags or annoyances in your goal of living, working and having a good time at home. Imagine your ideal customer at home - then do your best to keep him there.

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