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Actual for You - Profiting from Terrible Keyword Supply and Demand Ratios
Benefits of compromise agreements for youQuick Resolution – there are plenty of benefits to resolving a potential unfair dismissal or redundancy case as soon as possible. A compromise agreement can be debated and agreed in a short period of time which leaves you to get on with the rest of your life and put the unpleasant business of your old job behind you.Quick Financial Compensation – If your employer a
You need to actually review the websites listed in the search results to see what value they hold. This is important. The 'supply' side of the equation that needs to be evaluated is not the number of websites containing your keyword, but the number of websites that are actual competitors.
If the top websites are giving away y
Recently I was talking with a retailer in his store, and as we were walking around the floor, we came to a rack housing sportswear. Some of the sweaters on the rack were dangling from the hangers. He called over to ask a sales associate to straighten the rack, and we moved on through the store.I somehow remembered this incident as I was with another manager, this time the general manager of an upscale hotel. We were talking at one end of the
One of the recent fads is to search for keywords and niches based on an R/S Ratio. The 'R' is the number of websites found with that keyword as reported by a search engine search (the supply), and the 'S' is the number of searches on that keyword (the demand).
Here is How This Works
In fantasy land the number of searches would be 100,000 and the number of websites would be 1 (your website), resulting in an R/S ratio of .00001.
In reality, the number of found websites is about 1,000,000 and the number of searches is 10,000, resulting in an R/S ratio of 100.
Theoretically, the lower the ratio the better, which is why numerous marketers suggest that low R/S ratios be searched for and then targeted. Keywords with high R/S ratios are immediately discarded.
Why the R/S Ratio is Meaningless
Theoretically, the ratio works, but now let us get back to the real world. If you are ignoring keywords or niches with high ratios you are missing highly profitable markets.
The number of websites reported as the 'supply' is usually meaningless. This is why the ratio does not work if it is based on the number of computer generated results. So Google says it found 10,000,000 other websites with your keyword. Hope is not lost. You are not competing against 10 million websites. Hardly any of the websites will have anything to do with your target market.
Compare the following:
Example 1
Search results - 100,000
Searches - 10,000
R/S Ratio - 10
Example 2
Search results - 5,000,000
Searches - 100,000
R/S Ratio - 50
Which example is potentially more profitable?
You have no way of knowing! If you automatically fail to consider Example 2 in your marketing efforts because it has a much higher ratio you may have made the wrong decision and discarded 100,000 potential customers.
You need to actually review the websites listed in the search results to see what value they hold. This is important. The 'supply' side of the equation that needs to be evaluated is not the number of websites containing your keyword, but the number of websites that are actual competitors.
If the top websites are giving away yo
The largest companies in world can demonstrate the best promotion strategies which are worth learning and following if one wishes to get success in the world trade and production. Two of such big companies which success could be defined as the best promotion strategies implementation are Coca Cola beverages Company and Pepsi Company.Pepsi promotes its products by personal selling, advertising, and sales promotion. For advertising, and sales p
In reality, the number of found websites is about 1,000,000 and the number of searches is 10,000, resulting in an R/S ratio of 100.
Theoretically, the lower the ratio the better, which is why numerous marketers suggest that low R/S ratios be searched for and then targeted. Keywords with high R/S ratios are immediately discarded.
Why the R/S Ratio is Meaningless
Theoretically, the ratio works, but now let us get back to the real world. If you are ignoring keywords or niches with high ratios you are missing highly profitable markets.
The number of websites reported as the 'supply' is usually meaningless. This is why the ratio does not work if it is based on the number of computer generated results. So Google says it found 10,000,000 other websites with your keyword. Hope is not lost. You are not competing against 10 million websites. Hardly any of the websites will have anything to do with your target market.
Compare the following:
Example 1
Search results - 100,000
Searches - 10,000
R/S Ratio - 10
Example 2
Search results - 5,000,000
Searches - 100,000
R/S Ratio - 50
Which example is potentially more profitable?
You have no way of knowing! If you automatically fail to consider Example 2 in your marketing efforts because it has a much higher ratio you may have made the wrong decision and discarded 100,000 potential customers.
You need to actually review the websites listed in the search results to see what value they hold. This is important. The 'supply' side of the equation that needs to be evaluated is not the number of websites containing your keyword, but the number of websites that are actual competitors.
If the top websites are giving away y
If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creation, which was held here in Paris. I watched the reactions around the room, and it occurred to me that for most small-business owners, the only thing more frightening than conducting a follow-up phone call with a reporter is having that same reporter actually
The number of websites reported as the 'supply' is usually meaningless. This is why the ratio does not work if it is based on the number of computer generated results. So Google says it found 10,000,000 other websites with your keyword. Hope is not lost. You are not competing against 10 million websites. Hardly any of the websites will have anything to do with your target market.
Compare the following:
Example 1
Search results - 100,000
Searches - 10,000
R/S Ratio - 10
Example 2
Search results - 5,000,000
Searches - 100,000
R/S Ratio - 50
Which example is potentially more profitable?
You have no way of knowing! If you automatically fail to consider Example 2 in your marketing efforts because it has a much higher ratio you may have made the wrong decision and discarded 100,000 potential customers.
You need to actually review the websites listed in the search results to see what value they hold. This is important. The 'supply' side of the equation that needs to be evaluated is not the number of websites containing your keyword, but the number of websites that are actual competitors.
If the top websites are giving away y
Outdoor advertising is an affordable way to gain high-frequency visibility to your target audience. There are many forms of Outdoor Advertising. You have conventional forms such as billboards, vehicle advertisements, or street furniture. On the other side of the spectrum, you also have more unconventional means of advertising that hold equal, or more, opportunity to draw attention. One of these more popular unconventional forms is inflatable adv
Compare the following:
Example 1
Search results - 100,000
Searches - 10,000
R/S Ratio - 10
Example 2
Search results - 5,000,000
Searches - 100,000
R/S Ratio - 50
Which example is potentially more profitable?
You have no way of knowing! If you automatically fail to consider Example 2 in your marketing efforts because it has a much higher ratio you may have made the wrong decision and discarded 100,000 potential customers.
You need to actually review the websites listed in the search results to see what value they hold. This is important. The 'supply' side of the equation that needs to be evaluated is not the number of websites containing your keyword, but the number of websites that are actual competitors.
If the top websites are giving away y
I was talking with a new salesperson when he relayed a sales call nightmare with a large hospital. He described the sales call of entering the domain of this seasoned buyer. He said, "It was like plunging in the dark waters of a hungry shark’s feeding ground." It was unfriendly waters because the buyer’s office seemed larger than life and the surroundings created the environment of power. The buyer began the conversation assuming absol
You need to actually review the websites listed in the search results to see what value they hold. This is important. The 'supply' side of the equation that needs to be evaluated is not the number of websites containing your keyword, but the number of websites that are actual competitors.
If the top websites are giving away your information for free, like government sites, then maybe it is time to find a different keyword to target.
But more likely you will see only a few, or maybe a few dozen websites that actually provide meaningful content or products that compete against you. Instead of a theoretical 5,000,000 websites, in reality there may only be 50 - or less.
The R/S ratio analysis is also primarily only important for natural search engine results. Through pay-per-click programs you can jump your website to the top of the search engine results page, and your competition for PPC keywords will be even less. Sometimes it will be nonexistent.
You also need to remember that a high R/S ratio in Google may not be high in Yahoo, 7Search, or another search engine. Similarly, keywords for which bidding competition is fierce on Google may be wide-open in Overture.
As a result, do not be quick to disregard an entire keyword market due to your initial evaluation that the keyword has a terrible supply and demand ratio. Dig a little. Review the actual search engine results and act as a potential customer to better assess what the real competition is. Compare different search engines, and evaluate different PPC programs. This extra effort will often unveil profitable markets that your competitors, using a flawed analysis, will neglect.
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