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Actual for You - Using Keyword Phrases in Linking Text
A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them – their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you.This is not to suggest that you should view every encounter with reporters as adversarial. In fact, most interviews are quite straightforward. But a good journalist will try to steer you “off message." He or she will use well-established tricks of the trade to get you to say things you didn’t intend to say, and some of those things
These include:
* Reciprocal links where you can ask for specific linking text to be used.
* Directory listings where you have editorial control and can specify the exact linking text that points to your site.
* Listing on subsidiary and partner sites.
* In bylines to articles that you publish. Many sites will allow you to specify not only the linking text but the text that surrounds the link.
* Links that you buy will always allow you to specify linking text and will nearly always allow you extra descriptive text.
After that you do depend on how individual webmasters decide to link to your site. The best way to influence this is to write good titles and linking text i
Employee benefits jumped to 44% of total 2006 payroll costs according to a recent survey of 400 U.S. companies released by the U.S. Chamber of Commerce. Another report suggested that almost 60% of all employees are not fully engaged in their positions. The question that you need to answer as a business owner or business executive is:Are these continued increases in employee costs coupled with the decrease in individual performance part of your strategic plan?Numerous reports during the last several years revealed that U.S. employees wasted time and lacked the necessary skills and knowledge to tak
On the home page of Linking Matters, I refer people to the latest edition of this newsletter. I could use the linking text, Latest Newsletter: the text is meaningful, clear and wouldn't need to change every time I published a new issue.
However, I'd be missing out on some important opportunities. Using the actual title of the newsletter - Keyword Phrases in Linking Text is a much better option.
There are two reasons:
* Keyword rich text is more attractive to humans. A casual reader may see 'Latest Newsletter' and say so what? By using the title 'Keyword Phrases in Linking Text' I've told the visitor what the article is about and offered two hooks that they might be interested in - 'keyword phrases' and 'linking text'. As a result the click through rate will be higher.
* The text that links to a particular page gives Google and other search engines clues as to what the page is about. 'Latest Newsletter' provides little information while the actual title of the newsletter contains at least two important keyword phrases.
In highly competitive situations the extra 'points' that Google gives can mean the difference from appearing on the first page of results and appearing nowhere.
Therefore to embark on an effective link building campaign you must be aware of your important keyword phrases and incorporate them into your titles and linking text. You also need to influence the words external webmasters use to link to you.
Title text
Including keywords in title text is attractive to human visitors as well as being a fundamental search engine marketing tactic. Your title also has the opportunity to influence the words that an external webmaster may use when linking to your site.
If your title is meaningful and useful, another webmaster is likely copy it, or at least edit it rather than go to the trouble of creating their own linking text.
Linking text
There are two types of linking text to consider - internal and external. As far as Google is concerned, internal and external linking text are both important.
The internal linking text that you use is completely within your control so you have opportunities to use keyword rich linking text. Yet many people overlook this and use lazy phrases such as 'home', 'click here' and 'read more'. Avoid these phrases and use keyword rich linking text instead.
Introducing variety into linking text is also a good tactic. Good writing in English uses a variety of different ways to say the same thing and keep the reader interested.
Likewise in linking text, use variety. This keeps readers interested and also provides additional information for search engines.
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the external text that links to you.
These include:
* Reciprocal links where you can ask for specific linking text to be used.
* Directory listings where you have editorial control and can specify the exact linking text that points to your site.
* Listing on subsidiary and partner sites.
* In bylines to articles that you publish. Many sites will allow you to specify not only the linking text but the text that surrounds the link.
* Links that you buy will always allow you to specify linking text and will nearly always allow you extra descriptive text.
After that you do depend on how individual webmasters decide to link to your site. The best way to influence this is to write good titles and linking text in
If you are considering starting a small-scale cast stone manufacturing business, here is a checklist to help keep you on track.Before You Do Anything ElseResearch any local regulations that might affect your business, including truck traffic, industrial zoning requirements, etc.Do your local market research, including demand, competition, etc.LocationMake sure you have adequate shop space. Be sure that you have a warm water supply near your mixing and pouring area. Define a dry sto
* The text that links to a particular page gives Google and other search engines clues as to what the page is about. 'Latest Newsletter' provides little information while the actual title of the newsletter contains at least two important keyword phrases.
In highly competitive situations the extra 'points' that Google gives can mean the difference from appearing on the first page of results and appearing nowhere.
Therefore to embark on an effective link building campaign you must be aware of your important keyword phrases and incorporate them into your titles and linking text. You also need to influence the words external webmasters use to link to you.
Title text
Including keywords in title text is attractive to human visitors as well as being a fundamental search engine marketing tactic. Your title also has the opportunity to influence the words that an external webmaster may use when linking to your site.
If your title is meaningful and useful, another webmaster is likely copy it, or at least edit it rather than go to the trouble of creating their own linking text.
Linking text
There are two types of linking text to consider - internal and external. As far as Google is concerned, internal and external linking text are both important.
The internal linking text that you use is completely within your control so you have opportunities to use keyword rich linking text. Yet many people overlook this and use lazy phrases such as 'home', 'click here' and 'read more'. Avoid these phrases and use keyword rich linking text instead.
Introducing variety into linking text is also a good tactic. Good writing in English uses a variety of different ways to say the same thing and keep the reader interested.
Likewise in linking text, use variety. This keeps readers interested and also provides additional information for search engines.
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the external text that links to you.
These include:
* Reciprocal links where you can ask for specific linking text to be used.
* Directory listings where you have editorial control and can specify the exact linking text that points to your site.
* Listing on subsidiary and partner sites.
* In bylines to articles that you publish. Many sites will allow you to specify not only the linking text but the text that surrounds the link.
* Links that you buy will always allow you to specify linking text and will nearly always allow you extra descriptive text.
After that you do depend on how individual webmasters decide to link to your site. The best way to influence this is to write good titles and linking text i
You’re a scientist, you’re very well educated, you’re intelligent, and so writing your own r?sum? should be easy, correct? I mean, how hard could it be? Especially if you have written your own thesis or dissertation in the past, you may feel that you can save the $300 bucks (or however much it costs, even if it is a tax deduction!) and simply do it yourself. The answer to this may surprise you…Sometimes you can write your own r?sum?, and write it well. From my experience as an industry recruiter, where I saw hundreds of scientific r?sum?s every day, there would be maybe 1 or 2 r?sum?s that were REALLY w
Title text
Including keywords in title text is attractive to human visitors as well as being a fundamental search engine marketing tactic. Your title also has the opportunity to influence the words that an external webmaster may use when linking to your site.
If your title is meaningful and useful, another webmaster is likely copy it, or at least edit it rather than go to the trouble of creating their own linking text.
Linking text
There are two types of linking text to consider - internal and external. As far as Google is concerned, internal and external linking text are both important.
The internal linking text that you use is completely within your control so you have opportunities to use keyword rich linking text. Yet many people overlook this and use lazy phrases such as 'home', 'click here' and 'read more'. Avoid these phrases and use keyword rich linking text instead.
Introducing variety into linking text is also a good tactic. Good writing in English uses a variety of different ways to say the same thing and keep the reader interested.
Likewise in linking text, use variety. This keeps readers interested and also provides additional information for search engines.
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the external text that links to you.
These include:
* Reciprocal links where you can ask for specific linking text to be used.
* Directory listings where you have editorial control and can specify the exact linking text that points to your site.
* Listing on subsidiary and partner sites.
* In bylines to articles that you publish. Many sites will allow you to specify not only the linking text but the text that surrounds the link.
* Links that you buy will always allow you to specify linking text and will nearly always allow you extra descriptive text.
After that you do depend on how individual webmasters decide to link to your site. The best way to influence this is to write good titles and linking text i
Put many different people together in one place, day after day after day, and conflicts are bound to happen. Most people work them out on their own, but what happens when the conflict doesn't go away and threatens the productivity of your entire staff or team?We've all seen it – Mary isn't speaking to Susan; Ted and Tom can't be put on the same project; Bill goes behind Karen's back and "forgets" to include her in project discussions. Some days, it's like working in a kindergarten. As the manager, what is your role in resolving workplace conflicts?The knee-jerk response of most managers is to ove
Introducing variety into linking text is also a good tactic. Good writing in English uses a variety of different ways to say the same thing and keep the reader interested.
Likewise in linking text, use variety. This keeps readers interested and also provides additional information for search engines.
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the external text that links to you.
These include:
* Reciprocal links where you can ask for specific linking text to be used.
* Directory listings where you have editorial control and can specify the exact linking text that points to your site.
* Listing on subsidiary and partner sites.
* In bylines to articles that you publish. Many sites will allow you to specify not only the linking text but the text that surrounds the link.
* Links that you buy will always allow you to specify linking text and will nearly always allow you extra descriptive text.
After that you do depend on how individual webmasters decide to link to your site. The best way to influence this is to write good titles and linking text i
Whether you’re in business or a consumer, you can relate to the following statements:“We’re not sure what’s wrong with it. But it’s going to cost you more to find out.”Ring. “You’ve reached the emergency hot-line. We’re not here, so leave a message.””Sure it’s under warranty. We need the original packaging & paperwork from 1997.””We don’t carry that item you saw in our newspaper ad this morning.””Yes, I realize we’re three hours late, but at least we’re here.””A complaint? You’ll have to call the corporate office. No, I don’t have that number.”<
These include:
* Reciprocal links where you can ask for specific linking text to be used.
* Directory listings where you have editorial control and can specify the exact linking text that points to your site.
* Listing on subsidiary and partner sites.
* In bylines to articles that you publish. Many sites will allow you to specify not only the linking text but the text that surrounds the link.
* Links that you buy will always allow you to specify linking text and will nearly always allow you extra descriptive text.
After that you do depend on how individual webmasters decide to link to your site. The best way to influence this is to write good titles and linking text in the first place. Then all the webmaster has to do is to cut and paste.
Even if the webmaster decides to write his own text, what you have written will influence how he does that and at least some of your keyword phrases are likely to be included.
Finding Keyword Phrases
To help determine your most effective keyword phrases, use the excellent Wordtracker service at http://www.wordtracker.com or use an expert such as Dan Thies at http://www.seoresearchlabs.com to do the job for you - his keyword reports are terrific value at $99 and highly recommended.
Initially, this may seem like a lot of work but the benefits can be tremendous. If you plan methodically and practice, using keyword phrases in your linking text will become second nature - and a highly effective way of engaging your website visitors and boosting your search engine results.
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