Actual for You - Focus! Focus! Focus!

When you sell your products and services online, you communicate largely through text. What you say in that text directly influences the customer's decision to either buy or not buy your product, in the same way that a real-world sales conversation would. Your potential customer wants to hear interesting and important information that will help them make that decision. That decision begins from the moment they arrive at your website.

Lets imagine you are looking to buy a particular product. You learn that the product is available on two different websites. You visit each site and read their text.

This is what Site A says to you in effect:

• let us tell you about us,

• here's some very basic product details we feel we should give you,

• here's an inadequate photo of the product we had lying around,

• this is why we are in business and why we think we are great,

• yeah we know we've made it difficult for you to use our site. We didn't want to make the effort to find out what our customers want,

• this is where we are located (usually accompanied by a picture of their building).

Site B says:

• yes we sell the product you are looking for. here it is...,

• let us tell you all about it,
  7 Step Plan To Get Going With Networking
  Whether you’re an introvert or an extrovert, feel like you have the gift of gab or just don’t know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says “all things being equal, people will do business with and refer business to those they know, like and trust.” And the key to this is obviously being able to develop relationships.Think of networking as the cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be GIVE and take (notice the emphasis on give). Networking shouldn’t be viewed as “event
  between your business succeeding or failing.

  When you sell your products and services online, you communicate largely through text. What you say in that text directly influences the customer's decision to either buy or not buy your product, in the same way that a real-world sales conversation would. Your potential customer wants to hear interesting and important information that will help them make that decision. That decision begins from the moment they arrive at your website.

  Lets imagine you are looking to buy a particular product. You learn that the product is available on two different websites. You visit each site and read their text.

  This is what Site A says to you in effect:

  • let us tell you about us,

  • here's some very basic product details we feel we should give you,

  • here's an inadequate photo of the product we had lying around,

  • this is why we are in business and why we think we are great,

  • yeah we know we've made it difficult for you to use our site. We didn't want to make the effort to find out what our customers want,

  • this is where we are located (usually accompanied by a picture of their building).

  Site B says:

  • yes we sell the product you are looking for. here it is...,

  • let us tell you all about it, Graphic Artist Salaries
    Artists are considered to be poorly paid, but with the turnaround in the media and the explosion of dotcom companies, graphic artists are fast becoming hot commodities and are earning big money. Most traditional graphic artists created print products such as packaging, promotional displays, marketing brochures or books, designed logos for products and businesses, or worked on the visual designs of annual reports and other corporate propaganda. However, modern graphic artists are steadily entering into the lucrative and fast-evolving profession of web design to earn quick riches.According to a 2005 survey by the American Institute of Graphic Artists, entry-levelar interesting and important information that will help them make that decision. That decision begins from the moment they arrive at your website.

    Lets imagine you are looking to buy a particular product. You learn that the product is available on two different websites. You visit each site and read their text.

    This is what Site A says to you in effect:

    • let us tell you about us,

    • here's some very basic product details we feel we should give you,

    • here's an inadequate photo of the product we had lying around,

    • this is why we are in business and why we think we are great,

    • yeah we know we've made it difficult for you to use our site. We didn't want to make the effort to find out what our customers want,

    • this is where we are located (usually accompanied by a picture of their building).

    Site B says:

    • yes we sell the product you are looking for. here it is...,

    • let us tell you all about it, Credit Repair Business Opportunities - Huge Profit Potential!
      In the world today, many people are further in debt than they realize. When they finally come to understand they need help, they are on the brink of bankruptcy. However, President Bush’s signature on the new bankruptcy law has changed this option. He has created booming credit repair business opportunities.This boom is the result of the new law requiring people to obtain consumer credit counseling before they are eligible to claim bankruptcy. Even when they can claim bankruptcy, it is now the Chapter 13 bankruptcy, which requires a payment plan be created by the bankruptcy judge and adhered to by the consumer.This law opens the door for new Credit Repair A says to you in effect:

      • let us tell you about us,

      • here's some very basic product details we feel we should give you,

      • here's an inadequate photo of the product we had lying around,

      • this is why we are in business and why we think we are great,

      • yeah we know we've made it difficult for you to use our site. We didn't want to make the effort to find out what our customers want,

      • this is where we are located (usually accompanied by a picture of their building).

      Site B says:

      • yes we sell the product you are looking for. here it is...,

      • let us tell you all about it, Hispanic Media Training: How It Can Benefit You
        How can media training help you create a successful Hispanic market campaign? There are plenty of examples of Hispanic market campaigns with a broad range of results. Many of you have heard of the infamous airline that invited travelers to fly ‘naked’. In the same way, the slogan for pork as “the other white meat” which was successful in the general market was meaningless to U.S. Hispanics.To promote their new business class leather seats, an airline invited passengers to fly “en cuero.” It was not until they had launched the campaign that airline executives realized “en cuero” means naked in colloquial Spanish. Better to prepare than to do damage control afteror you to use our site. We didn't want to make the effort to find out what our customers want,

      • this is where we are located (usually accompanied by a picture of their building).

      Site B says:

      • yes we sell the product you are looking for. here it is...,

      • let us tell you all about it,

      • here's some good reasons why you should buy it immediately,

      • here's some good reasons why you should buy from us (and not our competitors),

      • Its easy for you to buy from us. Just do this...,

      • Let us know if we can serve you better or answer any questions you may have.

      Which one is going to get the sale? Obviously Site B will get the sale. Why? Because they clearly show they understand their customers. They:

      Focus on their customers!

      
      Focus on their needs!

      
      Focus on their priorities!

      They provide information that is useful to you in making your buying decision. They are focused on you the customer, not themselves. Their text is all about "you". They work hard to ensure all this and demonstrate it on their website. They make it very easy to interact with them and that also gives you the impression they will be very easy to deal with too.

      Site A, on the otherhand, may indeed have some useful information on their webpage but its not there in quantity and for your benefit. It can of course be useful to know where a company is located. But, if they are going on about it or its the first thing you see on arrival, its more likely there to prop-up their over inflated ego and demonstrate how successful they think they are. Their focus is directed entirely on themselves. Y

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