Actual for You - Internet and Businesses Online

Greeting Customers Sincerely
I’ll always remember Melanie. She wasn’t my first girlfriend. My wife Jill was my first girlfriend, and my second and ...well you get the picture. Melanie wasn’t my 7th grade English teacher either. That unfortunate task went to Mrs. Jonestup, who faithfully tried teaching me grammar, while I stared out the window. Melanie was my server on a recent trip to the California Pizza Kitchen. She smiled the entire time a friend and I were having lunch. Despite the fact that he and I seldom agree on much, on this we reached instant accord: Melanie’s smile truly made us feel welcome.Nothing can start an encounter off on the right foot like a warm greeting. Too often, we make our customers feel unwelcome by greeting them with poker faces. We make them feel like an interruption when we should, in fact, be thrilled that they have chosen to call us instead of our competition. We don’t realize how much effort is required to reverse a negative first impression. Talk about heav

ner site and either in the US or international.

Google Adwords (adwords.google.com) allows website owners the opportunity to place sponsored ads and links on the right hand column of their search pages. According to Google and Media Metrix the Google Network via Adwords reaches 80% of all internet users.

Yahoo’s revenues also weigh heavily on similar ads and sponsored links on its network implemented by Yahoo Search Marketing, formerly Overture which it acquired in October 2003 for $1.63 billion. Approximately 87% of Yahoo’s revenues come from market service revenues. Approximately 12% are fr

Have You Planned For Greater Success
The typical day in the life of an elite advisor may be chock-full of appointments with clients, strategic alliance partners, staff members and speaking engagements with your target groups. With so many things to do and such little time to get them accomplished, advisors often overlook business-building measures like prompt referral follow-ups and maintenance tasks like contacting clients for birthdays and anniversaries.Leading advisors are spending less than 2% of their time prospecting, according to Advisor Impact, a leading research firm. So how do you handle the need to fight off the competition, find new affluent clients and balance an overcrowded schedule?The answer doesn’t involve being cloned or increasing your staff, but adding action plans into your daily routine. Yes, action plans! Our military is considered the most elite in the world because of their deliberate and consistent planning for the inevitable. Adding trackable action plans for new clien

As the search engine wars heat up between Yahoo and Google it's very interesting to note the similarities and differences between the two. Both companies are based in Silicon Valley with only 5 miles separating the two of them. Google has approximately 3,021 employees whereas Yahoo employs 7,600.

Google was created in January 1996 whereas Yahoo is exactly two years older however Yahoo went public (IPO) on April 12, 1996 - Google's IPO wasn't until August 19,2004.

Founders

Yahoo was founded in January 1994 by David Filo and Jerry Yang who were both Ph.D. candidates at Stanford University. Google was founded exactly two years later on the same campus by another pair of Stanford Ph.D candidates named Larry Page and Sergey Brinn. All four were in their early to mid twenties when they founded their respective companies. Today all four are internet legends and multi-billionaires.

What Do Their Names Mean?

Yahoo is an acronym for Yet Another Hierarchical Officious Oracle

Google comes from the mathematical term “Googol” which is 1 followed by 100 zeros.

S&P 500

Yahoo was added to the S&P 500 on December 8, 1999. Google is currently not an S&P 500 company. To be added to the S&P 500 a company must have a market cap of at least $4 billion, be liquid and have a 50% float – all criteria that Google currently has. In most cases the S&P 500 likes to have four public quarters of earnings before a company is added. Google is a behemoth and will soon be added to the index. Once added fund managers (who cover the S&P 500) will be required to buy shares of Google which could potentially result in a stock increase.

Yahoo’s 5 Stock Splits

Yahoo has had 5 stock splits going public. Its first stock split came almost 17 months after its initial public offering (IPO.) Google has yet to split its stock even though it’s approaching $300 but Google has only been public 11 months. Google will be a public company for 17 months around the end of 2005.

Revenues

According to financial results approximately 50% of Google revenues come from ads (Adwords) on Google’s US websites, approximately 33% comes from ads (Adwords) on Google’s international websites and 15% come from network partner revenues who carry Google Ads (Adsense) on their websites. In sum approximately 98% of revenues come from Google ads either on Google or a partner site and either in the US or international.

Are You Scaring Your Customers Away?
"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in marketing. It was Saturday afternoon, and started like a typical telemarketing call. Heavy accent, reading a script. I told him Patty wasn't home, I'm her husband, he could talk to me.At this point, one of two things happens. Either they hang up and try again later, or they read me their script. This guy launched into his script...As part of a new promotion, he wanted to give me $500 in free merchandise certificates. All I had to do was cover $4.95 in shipping, and I didn't need to give him a credit card number to pay it.Radar on, full scam alert!I told him I wasn't interested in participating, and that I wanted off of his calling list.Legitimate telemarketers know that the magic words in the USA are 'take me off your calling list'; they usually rattle off a toll-free number and move on.Not this guy.He badgered me for another five minutes about why I di

ersity. Google was founded exactly two years later on the same campus by another pair of Stanford Ph.D candidates named Larry Page and Sergey Brinn. All four were in their early to mid twenties when they founded their respective companies. Today all four are internet legends and multi-billionaires.

What Do Their Names Mean?

Yahoo is an acronym for Yet Another Hierarchical Officious Oracle

Google comes from the mathematical term “Googol” which is 1 followed by 100 zeros.

S&P 500

Yahoo’s 5 Stock Splits

Revenues

Trade Show Exhibit Rentals - Creating a Captivating Presence
Want to know how to make your trade show exhibit rentals stand out from the others for a cheap low price? I know I always do :) Just for fun, let's make a simple mental exercise… Imagine you're lost in a deep pitch dark forest in the wild and you can't find your way out. Kind of eerie huh? Think about all the evil trees just storming their dark branches reaching out at you in terror. (We will see what this madness has to do with trade show exhibit rentals in a moment) While fallen leafs rustle with the wind, everything seems very confusing and threatening in this unfamiliar forest. You can't help but close your eyes to kill the sight of the malign trees and their scary faces. Just when you're about to close your eyes to escape from reality, you see a spark of hope. That is…, light!Out of nowhere a friendly firefly starts to glide around you in curiosity. Then another one appears. Then another and another! Irresistibly you decide to follow their path with hope to find th

500 company. To be added to the S&P 500 a company must have a market cap of at least $4 billion, be liquid and have a 50% float – all criteria that Google currently has. In most cases the S&P 500 likes to have four public quarters of earnings before a company is added. Google is a behemoth and will soon be added to the index. Once added fund managers (who cover the S&P 500) will be required to buy shares of Google which could potentially result in a stock increase.

Yahoo’s 5 Stock Splits

Revenues

4 Easy Steps to Better Online Customer Support
Customer support is very important when you're running a business, whether your business is on or off the net. If your customer support is hopeless, you'll soon find your customers running away from you and worse, telling others to stay away too.If you're like many of us out there, the last thing you want to do is to spend the whole day replying to customer support emails. Here are 4 easy steps to help improve your customer support and at the same time reduce the time you spend replying to queries. The trick here is to help your customers help themselves before you help them.- Step 1: Start with a Knowledge base / FAQsThe first step to your support system is to set up a knowledge base or, if you have a quite straight forward product, a Frequently Asked Questions (FAQs) section. This will save you a lot of time. Your customers will also be happier since they can find answers to their questions immediately. If you're just starting out, it is still a good idea

nitial public offering (IPO.) Google has yet to split its stock even though it’s approaching $300 but Google has only been public 11 months. Google will be a public company for 17 months around the end of 2005.

Revenues

Keyword Research
Keyword research is the most crucial step for any website. The accuracy of the keyword searched is largely responsible for the quality of the content and thus the optimization of the web page.This involves an analysis of the keyword that yields the highest ROI. Keyword research is the first step towards optimizing your website. It is the right keywords that form the success of pay-per click campaigns. This research involves an in-depth study of the keywords that people use in order to search for your products or services via the search engine.Keyword Research consists of three major steps:Keyword IdentificationThis foremost step of keyword research involves finding as many keywords as possible related to your web site. In other words, keyword identification is about finding the keywords that your target group is using. There are many online tools that are available that will help speed up this process. You can to organize your keywords according to t

ner site and either in the US or international.

Search Engine Traffic

Yahoo leads the world in overall internet traffic. This is due in large part to Yahoo mail which draws approximately 40% of its 345 million monthly visitors.

However where Yahoo is the king of traffic Google is the king of search referrals. According to WebSideStory (www.websidestory.com) Google’s share of all US searches hit 52% in June 2005 up from 45% in June 2004, 38% in June 2003, 32% in June 2002 and just 12% in June 2001.

As Google’s share of referral searches increases over time those of Yahoo have decreased. Yahoo’s share of US searches was just half that of Google’s at just 25% for June 2005, 27% for June 2004, 32% for June 2003, 33% for June 2002 and 37.5% for June 2001.

MSN, the second most visited website thanks in large part to Hotmail, falls far off the charts when it comes to individuals using their search engine. Of all the searches performed in the United States just 10% used MSN in June 2005, 16% in June 2004, 17% in June 2003, 14% in June 2002, and 17% in June 2001.

According to Alexa.com Hotmail accounts for 68% of MSN’s traffic, MSN Search just 7%, MSN.com 5%, MSNBC 2% and most of the others receive 2% or less.

The numbers are even more impressive for Google when going global. According to WebSideStory Google refers 73% of all search engine traffic in the UK, 42% in Japan, 81% in Australia and 91% in Germany.

In response to the amount of traffic that Yahoo Mail and Hotmail draw to their networks Google launched its own free email service in March 2004 called Gmail. Gmail currently attracts 5% of Google’s overall visitors compared to the 80% that search draws. I would imagine that overtime this 5% will most likely increase and could potentially bump up Google ahead of MSN and maybe someday to the number one slot pushing out Yahoo! Either way the top 3 search engines will be constantly keeping tabs on the other with Yahoo and MSN having the most to lose and Google the most to gain.

Acquisitions – Yahoo

Since its creation Yahoo has acquired approximately 28 companies compared to Google’s 5. All of Google’s acquisitions have been of private firms whereas Yahoo has purchased both public and private companies. During the internet boom Yahoo made one of the biggest dot.com purchases ever with the $5.7 billion acquisition of Broadcast.com in July 1999. Broadcast.com was an online audio s

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Many believe that print advertising is giving way to online advertising and marketing. Danskin ponders this subject straight from his experience and intuition.

Have you ever been on a large team, say 20 members or more, and the leadership put all of you into a room to brainstorm ideas? That's a recipe for chaos. Read on to learn how to use a large team effectively to get the best ideas possible.

You are the leader of your team, your department or your organisation. You are the owner and amongst you all, no one can do the job; run the place, like you do. We all know that and have been there. It's tough because someone has to do it. In fact there is a lot of research now that shows you are wrong. Not just a bit wrong. Horribly wrong...

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