Actual for You - Internet and Businesses Online

Add Value First, Reap Value Later
I was teaching about customer intimacy and loyalty when one participant asked, ‘What if your competitor has already built a close relationship with a customer, and you want to get inside?’I replied, ‘Add value first. You will reap value later.’How can you help prospective customers right now – even before they become your paying customers?Can you send articles of interest with your namecard attached? Could you make practical suggestions to help them serve their customers better? Can you provide insight a

yourself and make it happen.

Most people don’t know how valuable having a good ranking on the search engines is for their business. The ones that do know it - don’t want you to find out. When you look at all the other media that is out there and you break it down, it becomes real simple to see why the manufacturers are dumping money into online advertising. It is cheaper in relative terms and provides in many

The Mini-Project Manager Concept
"Manage from the bottom up; not just from the top down; this creates personal commitment and accountability." - Bryce's LawINTRODUCTIONA couple of months ago we started a free service to analyze a person's style of management. Through our "Bryce Management Analysis," a manager answers a series of questions (30 in all) and, based on his responses, we produce a report which assesses his style of management as well as other attributes.The data collected from these surveys has confirmed

After you get done reading this article, go to the computer and pull up Google.com. I want to you try a little experiment. Try typing in your dealership name in the search area. Do you come up? Are you even ranked first, second, third? Now try typing in a few different combinations – the makes you sell plus your town or used makes and your town (Chevrolet St. Louis, Used VW Pittsburgh). Coming up now?

From my research about 90% of you won’t appear. That isn’t necessarily your fault or your website provider’s. It is something that you need to fix. Back in the “old days” (last year) it really didn’t matter how you appeared in the search engines. In this day and age the Internet Search Engines are the New Yellow Page Ads. If you didn’t have a yellow page ad in the past chances were that you wouldn’t get the first call. Search engines are the exact same way. You have to be there for them to call your website.

Google has become the leader in the online race. You may have heard of this little company whose stock has doubled in less than a month. I get questions all the time about why is Google stock is so much. It is because advertisers, advertising companies, and consumers can connect and connect easily without all the junk that is on other sites. People are looking for easy ways on the Internet to find the information they need. Google connects you to your customer.

Some will say that they don’t use Google. You might use MSN or Yahoo or twenty other different engines out there. It doesn’t matter which one you use. You have to be there on all of them in some shape or form. You can pay a company to do it or you can research it yourself and make it happen.

How to Work with Contractors to Create Great Content
Many Internet marketers use writers to create content for their websites. We are frequently asked for suggestions on working with contractors. Let’s take a look at some of the more common questions on the subject of hiring a writer.How do I find the right person for the job? When first looking for a writer, you might be tempted to go with the cheapest one just to save a few dollars but cost should not be your only concern – and never your first concern. This person is going to be writing as you and you s

my research about 90% of you won’t appear. That isn’t necessarily your fault or your website provider’s. It is something that you need to fix. Back in the “old days” (last year) it really didn’t matter how you appeared in the search engines. In this day and age the Internet Search Engines are the New Yellow Page Ads. If you didn’t have a yellow page ad in the past chances were that you wouldn’t get the first call. Search engines are the exact same way. You have to be there for them to call your website.

The Package Goods Category Is a Battleground
Are Product Margins Merely Margins of Error? Packaged goods companies continue to fight for every drop of margin they can squeeze out of a crowded category. Traditionally, the brand was powered forward through product innovation, research and development. New advertising campaigns rolled out when product improvements warranted them.Preference and margins cannot be found in product enhancements and efficacy — these two improvements are simply the cost of doing business. In today’s crowd

Search engines are the exact same way. You have to be there for them to call your website.

Integration of Spirituality in Business
Almost undetected and very silently, a transformation in business is taking place with the potential to become as big as did the transition into the information age, about a decade ago. We are still at the very beginning of what will profoundly change the way business is done in America and the World. Spirituality in Business is going to be the new paradigm and the impact on society at large will be felt anywhere. Those who already recognized the need for this dramatic shift and are taking action upon it are rewarded with be

that is on other sites. People are looking for easy ways on the Internet to find the information they need. Google connects you to your customer.

Entrepreneurs - Have You Got What It Takes To Succeed?
You’ve got a great idea, you are pretty sure that what you have will sell, you’ve even got some cash together. What else do you need?Vision: You must be able to see where you are going and what the future will hold. See what others are not able to see and build your business on these visions.Courage: The ability to act upon your vision despite having doubts. The readiness to give up job security and a planned future for the chance of making a success with your new business. This takes c

yourself and make it happen.

The rules have changed for everyone. Many makes out there will now allow you to Co-op this advertising expense. It has come from the Internet being the evil step child of advertising to one of the shining stars for dealerships. If you don’t know already, find out if your brand allows co-op and be the hero of the dealership by finding a way to bring more qualified traffic and leads to your website.

As recent as last year, they said that Internet advertising was dead. It nearly was. The difference is that it evolved. It changed from epileptic banners all over to the place with deceptive offers to letting the customer search for some thing and then giving them a choice whether or not to find out more information. With the evolution of choice and the sites that directly market to the customer needs, it has made Internet advertising the home run that ad agencies and advertisers have tried to find since the direct mail piece was printed. I have preached in many articles that taking a serious look at Internet advertising should be something each dealership should do. Some have listened and many have not. Find the best solution for your dealership in your hands. Those who start on this journey are in a better position tomorrow. The Internet constantly evolves. Imagine back in the 70’s if you bought a Honda dealership. Yes, there was an upside from gas crunches and the trend toward more fuel efficiency. You didn’t sell them like they were going out of style. Imagine what that dealership would be worth today in a nice growing metro area.

The point of the story: investing in the Internet today is like buyin

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In many parts of the world, people still band together in primitive tribes. They work in unison and do whatever is necessary to survive. Life is harsh. When they make mistakes, they die. We are lucky in that for our modern tribes or companies the consequence of failure is rarely death.

Who among us hasn’t fallen into the trap of believing that in order to be worth our salt as managers, we must be omniscient, omnipresent, and omnipotent? In Truman-esque fashion we declare that the buck stops with us, and confuse taking responsibility for getting results with being responsible for controlling everything that happens with a project, department, or business unit. Managers who take responsibility for results are performing a leadership function that involves setting a vision, establishing goals, devising a strategy, and managing resources. Instead of focusing on how each task is done, the process is evaluated. Instead of reviewing everyone’s work, work habits are assessedto make sure that people have the skills and resources they need for high performance.

This article condenses all sales tips and selling advice in the history of sales tips into short, concise statements. 101 in total.

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