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Actual for You - Internet Disregarded by Most Small Businesses
It’s a sad fact that four out of five businesses will fold within the first five years of operation. And the number one reason they will do so is because of poor. or non-existent, advertising or promotion. Assuming they have a sensible product or service at a reasonable price, they should be able to survive. Yet, many small. or start-up enterprises, will spend all their investment on the nuts and bolts of the business from furnishings to signage, ignoring the most important way people will eventually find them; market
A second factor is that now I also want the businesses I pay monthly to be accessible through online banking, so I don’t have to write them a check. My demands as a customer have changed just over these last mon
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a printed news release on your product or service, but include a story involving your family into the release. Write the release like a news article in a newspaper. Tell who, what, when, why, and how interested people can benefit from
The internet has expanded more in 2005, than any year in history. A Netcraft survey reported in October 2005, that more web sites were added to the internet in 2005 than ever before, even more than the original big boom of the year 2000. The survey was conducted Jan. through Sept. 2005. The growth out reached the entire year of 2000 by 1.5 million sites.1
The internet is growing faster than ever before yet it was estimated in early 2005 sixty to sixty-five percent of small businesses did not have a web site.2 In other words nearly two businesses in three provide no manifestation of the business on the web. There is no avenue for an interested party online to access information directly from nearly two thirds of the businesses in the United States!
Why would a major portion of small businesses not be a part of such a visible phenomenon as the internet? The question has many answers, but for purposes here the one following will be addressed. Many business owners have not fully realized how influential the internet could and will be on their particular business.
This series of articles is addressed to the people in charge of those businesses.
Supply the Need or Lose!
Business in its simplest form is still “find a need and fill it”. Give the customers what they want. The undeniable fact is the internet is changing what customers want and need from companies they do business with. Several aspects will be considered concerning this subject, but here is a personal example that encapsulates the main point.
Ten months ago I started banking online. This was a totally new experience though after my initial apprehension I began to be at ease with the service. Now I am used to it. It has simplified the bill paying process and saves me time. I wouldn’t be a customer of a bank that doesn’t offer this service. I have been a banking customer for over thirty-five years and in only ten months I have drastically altered my criteria for banking service.
A second factor is that now I also want the businesses I pay monthly to be accessible through online banking, so I don’t have to write them a check. My demands as a customer have changed just over these last mont
Financial applications are the basis on which a company’s financial inflow and outflow are tracked. Financial applications have a huge role to play in billing, purchasing, forecasting etc. Let us discuss about the advantages of using financial applications.1) Financial Applications make data regarding the functioning of the organization accessible to required people seamlessly through collaboration tools. 2) The data can be stored in a single place from where it can be accessed and processed in real time.
The internet is growing faster than ever before yet it was estimated in early 2005 sixty to sixty-five percent of small businesses did not have a web site.2 In other words nearly two businesses in three provide no manifestation of the business on the web. There is no avenue for an interested party online to access information directly from nearly two thirds of the businesses in the United States!
Why would a major portion of small businesses not be a part of such a visible phenomenon as the internet? The question has many answers, but for purposes here the one following will be addressed. Many business owners have not fully realized how influential the internet could and will be on their particular business.
This series of articles is addressed to the people in charge of those businesses.
Supply the Need or Lose!
Business in its simplest form is still “find a need and fill it”. Give the customers what they want. The undeniable fact is the internet is changing what customers want and need from companies they do business with. Several aspects will be considered concerning this subject, but here is a personal example that encapsulates the main point.
Ten months ago I started banking online. This was a totally new experience though after my initial apprehension I began to be at ease with the service. Now I am used to it. It has simplified the bill paying process and saves me time. I wouldn’t be a customer of a bank that doesn’t offer this service. I have been a banking customer for over thirty-five years and in only ten months I have drastically altered my criteria for banking service.
A second factor is that now I also want the businesses I pay monthly to be accessible through online banking, so I don’t have to write them a check. My demands as a customer have changed just over these last mon
You're still reading–so I know my title grabbed your attention.Why? Because it 'packed a punch.' You have three seconds to nab your reader in any written communication. Do it with a smashing title or headline! This secret technique, when used properly, practically guarantees that he or she will stay with you till the last line of your cover letter, article, or report.How does this little secret apply to a resume cover letter?I'm glad you asked! Put it at the top of your next job-search cover letter and
Why would a major portion of small businesses not be a part of such a visible phenomenon as the internet? The question has many answers, but for purposes here the one following will be addressed. Many business owners have not fully realized how influential the internet could and will be on their particular business.
This series of articles is addressed to the people in charge of those businesses.
Supply the Need or Lose!
Business in its simplest form is still “find a need and fill it”. Give the customers what they want. The undeniable fact is the internet is changing what customers want and need from companies they do business with. Several aspects will be considered concerning this subject, but here is a personal example that encapsulates the main point.
Ten months ago I started banking online. This was a totally new experience though after my initial apprehension I began to be at ease with the service. Now I am used to it. It has simplified the bill paying process and saves me time. I wouldn’t be a customer of a bank that doesn’t offer this service. I have been a banking customer for over thirty-five years and in only ten months I have drastically altered my criteria for banking service.
A second factor is that now I also want the businesses I pay monthly to be accessible through online banking, so I don’t have to write them a check. My demands as a customer have changed just over these last mon
When I’m not running my own business, writing articles about business, speaking to groups and organizations about business, or consulting with companies who want my advice about the running of their business, I teach a weekly class on the subject of (care to guess?) starting and running a business.To quote my frequently-mentioned and wise-beyond-her-years teenage daughter, Chelsea, “Dad, you really need to get a life.” This advice coming from a child who believes all roads lead to the mall.What my eldest offsp
Ten months ago I started banking online. This was a totally new experience though after my initial apprehension I began to be at ease with the service. Now I am used to it. It has simplified the bill paying process and saves me time. I wouldn’t be a customer of a bank that doesn’t offer this service. I have been a banking customer for over thirty-five years and in only ten months I have drastically altered my criteria for banking service.
A second factor is that now I also want the businesses I pay monthly to be accessible through online banking, so I don’t have to write them a check. My demands as a customer have changed just over these last mon
If you are a franchisor you will soon find how incredibly dishonest some humans are, as they attempt to hide, conceal or not pay their royalties as agreed. Honest men with integrity are so hard to find in this; gimme world. Indeed the most important part of any franchise system, especially a rocket ship fast moving entrepreneurial type franchise company is to stay up on cash flow, as there is never enough to do all you want to do. And you cannot stop growing once the rocket ship takes off.Like all franchisors our com
A second factor is that now I also want the businesses I pay monthly to be accessible through online banking, so I don’t have to write them a check. My demands as a customer have changed just over these last months to the point that I would switch to a new company if the original one doesn’t meet my current needs. The internet has directly affected the expectations I have as a customer.
Businesses must be willing to change and meet such customer requirements or suffer attrition. Just as time marches on and waits for no man, so does the internet and waits for no business. The internet is changing the way we live, and more to the point, it is changing the way business is conducted.
These realities are nothing new. Many business owners will find them redundant. Still almost two of three businesses do not have a company website. As was mentioned above the premise here is that these business owners have not personalized the effects the internet is having on their individual situation. These issues haven’t hit home yet.
The purpose of this article and others to come is to shed light on how the internet has, is, and will affect small business. The hope is to connect those who do not have a web presence with information revealing business benefits the internet can provide. Conversely there will be advantages derived from exploring the affects of not engaging the internet.
Business owners are urged to keep an open mind and seriously consider the future role the internet will play in our economy and more specifically the role it is playing and will play in their business. The articles to follow will highlight areas where the internet can be beneficial. Weigh the gravity of this phenomenon. Serious introspection is suggested. The stakes are too high to be ignored.
1
http://news.netcraft.com/archives/2005/10/04/october_2005_web_server_survey.html
2
http://www.access-ecom.info/article.cfm?id=27&xid=MN
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