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Actual for You - Increasing Your Conversion Rates
According to the Oxford Dictionary the origin of franchises, with respect to the etymology of the word, lies in the French ‘franche’ meaning free. However, the original use of the word in the English language referred to the granting to citizens a right to vote. It then became used in the sense of a company granting another the right to sell its products or services.The first rec
It’s amazing where you can find hidden revenue when you take a moment to look around your business. Many businesses are losing revenue because of their phone system, whether you have multiple lines, or a home phone, no matter. Either can easily lose you money.YOUR PHONE SYSTEM Recently I’ve called a couple of clients’ phone systems. In several instances I was trapped in a que
Below are a few important things that I have learned:
•Include the trial user's login information with each message so they can easily login to their account. Many of us sign up for various trials and use different login and passwords for each. By providing the login information in each message you allow the trial user to quickly login to their account without contacting you to retrieve their username and/or password.
•Always provide the contact information for your customer support team along with support resources in a specified location of each message. This will allow the user to quickly and easily locate this information if they need assistance. For instance, I include a navigational column on the right side of each message with a "Support" container that includes links to our video tutorials, user guide, support phone number along with their available hours and the support email address.
•Always let the trial user know that their expiration date is soon approaching. I signed up for a trial version of a web-based software app a few weeks ago and just the other day I receive an email message "out of the blue" stating "Your Trial has Expired". It had been 4 or 5 days since I had logged in so I had lost track of how much time I had before my trial expired. Now, what I do is send out one message three days prior to the expiration of the trial to remind the user of their trial account and let them know that they have only three days left. This gives them a couple of days to log into their account and send out a few sample messages prior to their trial expiring. Two days later I let them know that their trial will expire the following day and finally a message goes out the day of the expiration letting them know that their trial has expired and encou
PR is often thought to encompass just real life media such as newspapers, magazines and the web, but there’s a whole world of online PR that needs attention as part of your business growth.Why Online PR is so vitalThink about what happens when someone reads your name in a magazine or newspaper. Unless it’s a household phenomenon such as Crown paints or Paris Hilton then cha
•Always provide the contact information for your customer support team along with support resources in a specified location of each message. This will allow the user to quickly and easily locate this information if they need assistance. For instance, I include a navigational column on the right side of each message with a "Support" container that includes links to our video tutorials, user guide, support phone number along with their available hours and the support email address.
•Always let the trial user know that their expiration date is soon approaching. I signed up for a trial version of a web-based software app a few weeks ago and just the other day I receive an email message "out of the blue" stating "Your Trial has Expired". It had been 4 or 5 days since I had logged in so I had lost track of how much time I had before my trial expired. Now, what I do is send out one message three days prior to the expiration of the trial to remind the user of their trial account and let them know that they have only three days left. This gives them a couple of days to log into their account and send out a few sample messages prior to their trial expiring. Two days later I let them know that their trial will expire the following day and finally a message goes out the day of the expiration letting them know that their trial has expired and encou
Distribution packaging provides the first and most important line of defense against the hazards of the distribution environment. A well-designed distribution package can make an immediate and significant contribution to a company’s bottom line by reducing or eliminating product damage and decreasing transportation costs. A properly designed package will also enhance company image.
•Always let the trial user know that their expiration date is soon approaching. I signed up for a trial version of a web-based software app a few weeks ago and just the other day I receive an email message "out of the blue" stating "Your Trial has Expired". It had been 4 or 5 days since I had logged in so I had lost track of how much time I had before my trial expired. Now, what I do is send out one message three days prior to the expiration of the trial to remind the user of their trial account and let them know that they have only three days left. This gives them a couple of days to log into their account and send out a few sample messages prior to their trial expiring. Two days later I let them know that their trial will expire the following day and finally a message goes out the day of the expiration letting them know that their trial has expired and encou
Misconceptions continue about introvert and extrovert. One clarification is that it's more correctly stated that people are either more introverted or more extroverted. This is about where and how people get energy. Here are the top 12 perceptions and truths about introverts.You think: I don’t always speak immediately in meetings. The truth is: I usually think before I respon
If you are a top sales and marketing candidate, then you’ve probably been held accountable for years and years to produce a certain result that was measurable at your previous employers. If this is you, that’s great news! The fact is, when we talk to sales and marketing candidates, we never cease to be amazed by the number of people who really can’t provide us with an empirical or obje
•Include testimonials within your autoresponder messages. I cannot stress enough the importance of dedicating at least 2-3 autoresponder messages to include expanded case studies on a few of your clients. If someone is testing your product they want to know that others are achieving great results. For instance, one of my autoresponder messages includes, within the testimonial, a quote from a client that states: "The months we send out a newsletter we at least double our monthly sales". This is powerful for trial users looking at our product to help increase their sales.
•For those who do not sign up for a full account send a message a week to two weeks after their trial has expired requesting feedback on your product. This will provide information about your company and product and point out places where you can improve.
I hope these tips help increase your conversions.
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