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    Public Relations for Authors
    It seems rather interesting that authors would need public relations, after all generally writers are set apart from society and often observers of the over all civilization studying human behavior, events and history. Yet once a writer writes some of note all too often there are those who are quite offended. Sometimes what they write addresses an issue that no one was willing to talk about. In doing so
    Marketing Your Art - Here, There, and Everywhere
    A professional artist’s success is in direct correlation to finding the right markets for his artwork. The million dollar question is “Where can I market my art and get the most out of my efforts?” First, determine if you are really serious about selling what you make. Selling is what separates the amateur artist from the professional artist. As an artist you are creating a product. If you believe your
    Firs
    Why Mentors Matter To Your Career
    Mentoring is not a common business practice these days. That's too bad - whether you are looking for a job or simply managing a burgeoning career, a mentor can be of assistance.A good mentor will provide impartial advice, coach you and answer questions, help prepare you for unfolding career challenges, and may teach you new skills. For example, he or she may use role playing to prepare you for tou
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    Pest Control Franchise - Is There Another Alternative?
    When anyone thinks of a pest control franchise they normally think of a guy with a spray can and a bug picture on the side of his truck. Yes, that is a common picture of what the field looks like.Now, how about a twist on that perception? What if the Pest Control Franchise worked with wildlife instead of insects? Now that would be great idea right!This idea has become a reality today. The t
    ir
    Add More Pizzazz To Your Ad For More Profits
    I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:======================================== A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument. It is a joy to play and listen to. Each string is raised slightly and then lowered to the true pitc
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    The Sales Training Series: How To Develop A Strong Sales Culture
    In every other business function (accounting, engineering, operations) there are documented processes, common cultures, and established vocabularies with terms that are clearly understood—everywhere except in sales.It is a rare company that has a strong and distinct sales culture, complete with a common language for discussing, conducting, and improving the sales process. The few companies that h
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