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Actual for You - What is a Marketing Guru and are all Marketing Gurus Created Equal?
Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.Over the years, I have been given many failed corporate communications videos to watch and have found that they all suffer from one or more of the following problems.1. A poorly written scriptThis would have
2- If they say making money online is easy then run away, because it’s not. Come on if making money online was that easy you would already be rich. Building a business online is just as much work as building an off-line business. If you’re not willing to put in
Getting More Focused -- It’s All About YouJeanna Pool from Catalyst Creative writes a great ezine on marketing each month. In January she shared 5 Great Marketing Tips for 2006. Number 1 was “Stop Focusing on You”. She declares 2006 the year of the client and exhorts you to focus totally on your clients and their needs. I think she’s right on. And I think she’s completely wrong.
You notice it doesn’t mention anything about honesty, integrity or the obligation to help you make money. I would break online Gurus into two classes. Both have a Guru status because they are very successful at making money online. The differences in the two groups are one group honestly has as one of their primary goals, helping you to make money. Sadly there are way too many in the second group whose primary mission is to sell you anything that you will buy. They don’t care if the information or the product is next to useless just like the example that we found while doing a Google search on making money online.. The information that site was selling for $49.97 is widely available for free on the Net and the major part of it is outdated and just doesn’t work any longer.
The fact is some marketing strategies become ineffective so quickly that the reputable Guru must continue to update their products for them to be worth anything. Those that continue selling products and or information that they know does not work, only care about one thing… the money they can make off the millions of people trying to make money online. So how do you tell a good Guru from the one that is only out to take your money? Good question and one that is not all that easy to answer, but let me tell you what I have learned over the last eight years the hard way.
1- If is sounds to good to be true it ALWAYS is. This is something we have all heard a million times, but we still end up buying something based on a hyped up sales letter. Fight the temptation!
2- If they say making money online is easy then run away, because it’s not. Come on if making money online was that easy you would already be rich. Building a business online is just as much work as building an off-line business. If you’re not willing to put in t
So often we hear marketing consultants and marketing book authors, which are a dime a dozen for the most part; say that Advertising is a Method to Communicate to the Customer Information About Your Product or Service. Sure that is one of the many ways in Marketing to reach your customer and most people who have been in business for quite a while, know that the multiplicity affect is a much b
The fact is some marketing strategies become ineffective so quickly that the reputable Guru must continue to update their products for them to be worth anything. Those that continue selling products and or information that they know does not work, only care about one thing… the money they can make off the millions of people trying to make money online. So how do you tell a good Guru from the one that is only out to take your money? Good question and one that is not all that easy to answer, but let me tell you what I have learned over the last eight years the hard way.
1- If is sounds to good to be true it ALWAYS is. This is something we have all heard a million times, but we still end up buying something based on a hyped up sales letter. Fight the temptation!
2- If they say making money online is easy then run away, because it’s not. Come on if making money online was that easy you would already be rich. Building a business online is just as much work as building an off-line business. If you’re not willing to put in
We all were created with the industrial age mentality, where the job was synonymous of stability. Nowadays, however it is a thundering increase of the unemployment, while the employed people feel debtors to work much more, for lesser wages each time. We have been accustomed to receive less from the one than we deserve.With passing of the time, the job possibilities go to be depleted.
The fact is some marketing strategies become ineffective so quickly that the reputable Guru must continue to update their products for them to be worth anything. Those that continue selling products and or information that they know does not work, only care about one thing… the money they can make off the millions of people trying to make money online. So how do you tell a good Guru from the one that is only out to take your money? Good question and one that is not all that easy to answer, but let me tell you what I have learned over the last eight years the hard way.
1- If is sounds to good to be true it ALWAYS is. This is something we have all heard a million times, but we still end up buying something based on a hyped up sales letter. Fight the temptation!
2- If they say making money online is easy then run away, because it’s not. Come on if making money online was that easy you would already be rich. Building a business online is just as much work as building an off-line business. If you’re not willing to put in
Child custody? How'd that get to be an employer's concern?When an employee faces child custody litigation, it will effect their ability to do their job. And it often causes legal consequences for their employers as well. Unless you know where to draw the lines regarding your legal obligations and exposure, you could find your employee's custody difficulties costing the company in a va
1- If is sounds to good to be true it ALWAYS is. This is something we have all heard a million times, but we still end up buying something based on a hyped up sales letter. Fight the temptation!
2- If they say making money online is easy then run away, because it’s not. Come on if making money online was that easy you would already be rich. Building a business online is just as much work as building an off-line business. If you’re not willing to put in
When looking for legitimate home-based work you should consider working for a Virtual Call Center, outsourcing firms that provide phone support using home-based workers, as a home-based call center agent. It's really not as complicated as it sounds. It's simply the concept of a company routing their incoming customer service calls to your home phone.There is no selling involve
2- If they say making money online is easy then run away, because it’s not. Come on if making money online was that easy you would already be rich. Building a business online is just as much work as building an off-line business. If you’re not willing to put in the hard work and time then save your money, no software will do all the work for you.
3- Look for total marketing strategies first and then look for the tools to automate the tasks as best as you can. There are many marketing strategies to pick from and spending your time researching each before you start to buy software, could save you a truck load of money.
Do you know what is meant by virtual real estate? Do you know what a mini-site is? How about a money site or feeder site? Do you know what kind of sites Google classifies as spammy sites? What kind of site does Google love? DO you know the difference between a white hat site and a black hat site? If you don’t know the answer to all these questions you need to do some research before you build a website.
I’ll write a future article comparing different marketing strategies and list resources were you can find good information on each. Until then do some research on Google… join some marketing forums and read what others are saying about their experiences. Just keep in mind… if it sounds too good to be true it ALWAYS is!
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