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  • Actual for You - Lessons From The Dotcom Bubble

    Time Is More Than Money!
    Time is more than money. Time, when used effectively, will guarantee that you will always have time for what is really important in your life. There are two critical areas to ensure that you turn your time into money and more available time for other important life areas.-Focus and concentrationThe ability to concentrate is one of the critical traits of good time managers. Concentration is the ability to give 100 percent focus on an action, a project, assignment, decision or activity. This does not mean that other priorities are totally set aside. The ability to multi-task (chew gum and walk at the same time) is often necessary. However, when you try to write a letter while on hold with a prospect I guarantee that one or both will suffer.Where or in what circumstances do you have difficulty concentrating?Here are a few keys:1. If you make lots of mistakes this could be sign you lack focus.2. If you do not spend adequate time planning you may suffer in execution later.3. We often pay the price of discipline or regret.4. Periodically ask yourself: does this decision, project o
    ntrepreneurs even more, which resulted in even more billions of dollars being pumped into new Internet projects. Because at that time it would appear that the journey to millionairedom was just a few months away, rather than the years it would take the conventional way.

    Venture Capitalists were on the prowl to fund a good management te

    Printing In Montreal, Canada Or The United States Is Better Left To One Professional!
    One professional? How could one professional handle all my printing and marketing needs? Today print buyers or marketing departments have many different things to buy. They need to procure branding collateral material, like business cards, letterheads and envelopes, but also buy things like packaging, labels, invoices, banners, boxes, shopping bags, catalogues, direct mail pieces, gift cards, loyalty cards, and a host of other material.Traditionally because of expertise and cost of production, printing companies focused on one brand of printing. An envelope manufacturer handled your envelopes, a four color process plant handled your catalogues, a banner plant handled your banners and a forms manufacturer handled your forms. Like every other industry, the printing industry has evolved. Today print management companies, brokers and agencies handle all brands of printing. Why is this better?It's better for numerous reasons. If you consolidate all your purchases with one supplier, you have more clout. Second most good brokers or print management companies use a few manufacturers for each printing process. This leads them to ge
    Some years ago, there was a spectacular burst of the dotcom bubble where start-up companies with nothing more than big but unproven ideas were attracting BILLIONS of dollars in venture capital funding to start and grow their business on the Internet.

    BILLIONS OF DOLLARS were in turn spent on hiring lots of people, renting huge premises, leasing heavy office and computer equipment in quite a few places around the world. Hundreds of millions of dollars more were spent on heavy advertising in the media to draw the public to their web sites.

    Never a day went by when you didn’t hear of “this dot com company” or “that dot com company” screaming out to you for your attention for you to avail yourself of their products or services. If you were lucky enough to be caught up in the frenzy, you’ll remember very clearly what that feeling was. Everywhere I looked I saw ads for a dot com. Some were very nice to look at with extremely catchy tag lines.

    Unfortunately, most of those companies’ business models were based mainly on the hype surrounding the Internet, unproven big ideas and the “First Mover Advantage” - with the ultimate reward for their founders and backers being a listing of their companies on the Stock Exchange.

    Multi-millionaires sprung up overnight from Internet ventures that got listed which excited the venture capitalists and entrepreneurs even more, which resulted in even more billions of dollars being pumped into new Internet projects. Because at that time it would appear that the journey to millionairedom was just a few months away, rather than the years it would take the conventional way.

    Venture Capitalists were on the prowl to fund a good management tea

    Is Franchising for Me
    Franchises are one of the fastest-growing types of businesses in the U.S. and can be purchased for as little as a few thousand dollars, to over a million dollars. There are franchises for all kinds of products and services—food, pet grooming, massage services, auto repair, etc. Although exact statistics are hard to find, they also tend to have a higher success rate than independent businesses that are not franchises.Although franchises tend to have higher success rates, they also have risks , and can fail for any number of reasons like any other business. You must investigate Joe’s Restaurant Franchise just as thoroughly as Joe’s Local Diner before buying it. There are a number of great resources in addition to this article to help you determine if a franchise is the right way for you to go. The U.S. Small Business Administration (SBA) has some excellent resources (www.sba.gov and www.sba.gov/opc/pubs/fran.pdf), as do several other services like business brokerage websites. Enter “Is Franchising For Me” in any Internet search engine, and you’ll retrieve links to a large number of resources.What is
    , leasing heavy office and computer equipment in quite a few places around the world. Hundreds of millions of dollars more were spent on heavy advertising in the media to draw the public to their web sites.

    Never a day went by when you didn’t hear of “this dot com company” or “that dot com company” screaming out to you for your attention for you to avail yourself of their products or services. If you were lucky enough to be caught up in the frenzy, you’ll remember very clearly what that feeling was. Everywhere I looked I saw ads for a dot com. Some were very nice to look at with extremely catchy tag lines.

    Unfortunately, most of those companies’ business models were based mainly on the hype surrounding the Internet, unproven big ideas and the “First Mover Advantage” - with the ultimate reward for their founders and backers being a listing of their companies on the Stock Exchange.

    Multi-millionaires sprung up overnight from Internet ventures that got listed which excited the venture capitalists and entrepreneurs even more, which resulted in even more billions of dollars being pumped into new Internet projects. Because at that time it would appear that the journey to millionairedom was just a few months away, rather than the years it would take the conventional way.

    Venture Capitalists were on the prowl to fund a good management te

    Have We Learned Nothing About Managing Change?
    Patrick, the baby of my extended family, started kindergarten this year. As a graduate of pre-school, we thought he’d be right at home in his new class. But after the very first day, he firmly announced that he wouldn’t be going back to school. When questioned about this decision, he admitted that the teacher was nice enough, and all his friends were glad to see him, but (and to Patrick, this was the deal breaker) there was no naptime.No naptime! In Patrick’s school, 5-year olds are being asked to “pay attention” from 8 am to 3 pm without an opportunity to rest and recharge. Have we learned nothing about educating young children?Which started me thinking about my work . . .I’ve spent the past twenty years helping individuals and organizations thrive on change. Yet, recently, I’ve seen leaders making some of the same mistakes I noticed two decades ago. Have we learned nothing about managing change?I don't mean to minimize the complexity and chaos that leaders are facing. Rapidly changing technologies make yesterday’s choices obsolete. The turbulent economy increases pressure to “do more
    n for you to avail yourself of their products or services. If you were lucky enough to be caught up in the frenzy, you’ll remember very clearly what that feeling was. Everywhere I looked I saw ads for a dot com. Some were very nice to look at with extremely catchy tag lines.

    Unfortunately, most of those companies’ business models were based mainly on the hype surrounding the Internet, unproven big ideas and the “First Mover Advantage” - with the ultimate reward for their founders and backers being a listing of their companies on the Stock Exchange.

    Multi-millionaires sprung up overnight from Internet ventures that got listed which excited the venture capitalists and entrepreneurs even more, which resulted in even more billions of dollars being pumped into new Internet projects. Because at that time it would appear that the journey to millionairedom was just a few months away, rather than the years it would take the conventional way.

    Venture Capitalists were on the prowl to fund a good management te

    What is the Secret Weapon that Differentiates a Sizzling Firm?
    Virtually all sizzling firms use a secret weapon to dominate their market. What is the secret weapon that differentiates a sizzling firm?The answer is that sizzling firms have a publicist. A publicist’s prime job is to get non-fee based press coverage. Non-fee based coverage means that you are never required to advertise or pay advertorial fees for the stories that appear in magazines and newspapers.Studies demonstrate that a professional publicist is the single most effective thing you can do to promote your company, usually increasing a firm’s visibility and business by 85% with consistent effort over a minimum of a one year span. Without adding either staff or advertising dollars.A Publicist does more than just distribute press releases to the media. Here is what a publicist can do for your firm:1. A Publicist determines your goals and creates the most effective press and stories to reach those goals.2. A Publicist writes high impact feature stories about you, your firm, your products, services and people.3. A Publicist has the connections to place news and feature stories in some of the most
    ased mainly on the hype surrounding the Internet, unproven big ideas and the “First Mover Advantage” - with the ultimate reward for their founders and backers being a listing of their companies on the Stock Exchange.

    Multi-millionaires sprung up overnight from Internet ventures that got listed which excited the venture capitalists and entrepreneurs even more, which resulted in even more billions of dollars being pumped into new Internet projects. Because at that time it would appear that the journey to millionairedom was just a few months away, rather than the years it would take the conventional way.

    Venture Capitalists were on the prowl to fund a good management te

    Ingredients of Small Business Marketing
    A business may be small, but the efforts of operating it is not. Small business owners often wear many hats - financing, product development, marketing, sales and customer support. While major corporations have sufficient resources to kick off a thoroughly planned marketing campaign, small business marketing is often on a budget. Marketing a small business should not be limited to a single channel because of the size of your business. Customers will always go through the three phases of a purchasing decision making: 1) aware of the products or services, 2) collecting enough information before the purchase, 3) and action of purchasing. The ingredients of effective small business marketing provides the information they need at each stage of a purchasing process.Reach the CustomersMost small businesses target local market. Your business, of course, should be listed on local phone directories. Ads on local newspapers and flyers will bring you business from your local communities as well. Distributing business cards is always one of the most popular and inexpensive ways for small business owners to market or advertise their
    ntrepreneurs even more, which resulted in even more billions of dollars being pumped into new Internet projects. Because at that time it would appear that the journey to millionairedom was just a few months away, rather than the years it would take the conventional way.

    Venture Capitalists were on the prowl to fund a good management team with a big idea that had the Internet involved in some way. Because the Internet was very new then, nobody would know whether those big ideas would bring in the gold. However the game wasn’t to see if they would - the game was to list the dot com companies as quickly as possible at all cost, and get rich from the exercise. Of course, it was only a matter of time before things became clearer to those involved, with very painful consequences.

    Here’s the lesson in this fiasco that went directly into the marketing books of shame.

    No proper business model that wasn’t going to be profitable in the long run was ever going to survive any hype generated for it. In other words, if a business cannot make enough money to offset the cost of running itself, no amount of hype or the application of the “First Mover Advantage” is going to change that fact.

    Now the First Mover Advantage is a concept that says that if you’re the first to be seen everywhere offering your product or service on the Internet (even though you may not be the FIRST to do so, only the first to be SEEN to do so), you’ll gain a great business advantage over all your competitors who came onto the scene later, or who were there earlier but only advertised themselves strongly after you came onto the scene.

    By being first, you’ll get the most number of customers and you’ll mak

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