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  • Actual for You - Ask.com trying to beat Google by being like Google?

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    n marketing that is not going to pay off. There just isn’t enough incentive for loyal Googlers to switch.

    Management at Ask should rethink their marketing strategies, but before that, make something that is drastically different, better, i

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    The other day, I was flipping through channels and I got a glimpse of Ask.com commercial. And there it was. A flash back from the dot com bubble days where dot com companies launching mega commercial, spending millions of dollars on worthless commercials that didn’t payoff.

    I remember the 99 superbowl where about 11 dot com companies spend millions of dollars in commercial. All of these companies spend over half of their starting capital in these advertisements. Sadly, none of them exists today. It is proven that you cannot attract new customer by launching ads on the TV alone. Then why is Ask.com try to make the same mistake again.

    Nevertheless, the commercial got me curious, and I did go to Ask.com. If their goal was to get user to just go to the site and check it out, I guess they were successful. But sadly, making their interface shocking similar to Google is not enough to convince me to switch. Needless to say, they have just wasted a lot of money in marketing that is not going to pay off. There just isn’t enough incentive for loyal Googlers to switch.

    Management at Ask should rethink their marketing strategies, but before that, make something that is drastically different, better, in

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    mmercials that didn’t payoff.

    I remember the 99 superbowl where about 11 dot com companies spend millions of dollars in commercial. All of these companies spend over half of their starting capital in these advertisements. Sadly, none of them exists today. It is proven that you cannot attract new customer by launching ads on the TV alone. Then why is Ask.com try to make the same mistake again.

    Nevertheless, the commercial got me curious, and I did go to Ask.com. If their goal was to get user to just go to the site and check it out, I guess they were successful. But sadly, making their interface shocking similar to Google is not enough to convince me to switch. Needless to say, they have just wasted a lot of money in marketing that is not going to pay off. There just isn’t enough incentive for loyal Googlers to switch.

    Management at Ask should rethink their marketing strategies, but before that, make something that is drastically different, better, i

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    em exists today. It is proven that you cannot attract new customer by launching ads on the TV alone. Then why is Ask.com try to make the same mistake again.

    Nevertheless, the commercial got me curious, and I did go to Ask.com. If their goal was to get user to just go to the site and check it out, I guess they were successful. But sadly, making their interface shocking similar to Google is not enough to convince me to switch. Needless to say, they have just wasted a lot of money in marketing that is not going to pay off. There just isn’t enough incentive for loyal Googlers to switch.

    Management at Ask should rethink their marketing strategies, but before that, make something that is drastically different, better, i

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    l was to get user to just go to the site and check it out, I guess they were successful. But sadly, making their interface shocking similar to Google is not enough to convince me to switch. Needless to say, they have just wasted a lot of money in marketing that is not going to pay off. There just isn’t enough incentive for loyal Googlers to switch.

    Management at Ask should rethink their marketing strategies, but before that, make something that is drastically different, better, i

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    n marketing that is not going to pay off. There just isn’t enough incentive for loyal Googlers to switch.

    Management at Ask should rethink their marketing strategies, but before that, make something that is drastically different, better, innovative and useful. Without that, even great marketing cannot do anything. You cannot beat Google by being like Google.

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