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Actual for You - The 3 Necessary Steps to Make Money Selling Information on the Internet
When it comes to learning about a company’s client base, there is rarely anything more effective than a customer satisfaction survey. For decades, these surveys have given customers a chance to voice their concerns and sing the praises of the industries with which they deal. Very few argue against the efficacy of these mini-quizzes, acknowledging the surveys as a landmark tool toward open communication with the consumer. What has come into question, however, is the best way to get solid responses to the quizzes and questions put forth.The most commonly used methods of surveying clients involve contacting the customer via letter, phone, or e-mail. Other methods that are used – at a considerably larger expense – include face-to-face interviews and focus groups. Each of these methods has advantages and disadvantages that deserve discussion before embarking on a program of customer evaluation.Focus groups and face-to-face interviews can be incredibly cost-prohibitive, not to mention the amount of time necessary to gather the information from those surveyed.Phone surveys offer the advantages of face-to-face interviews and focus groups without the added cost of sending those doing the surveying out to the premises. It is not, however, the most cost-effective method available, and it doesn’t gather any more responses than face-to-face interviewing.Mailing
Ask a friend or acquaintance for help who might possibly know something you don’t.
Plop yourself down in front of your computer and plough through webpage after webpage in an attempt to find something helpful (and correct) on the internet.
Or, you buy a readily available book for $29.95 at your local book bookstore that explains everything you’ll ever need to know.
Do you spend the $30 for the book, waste countless hours researching for credible information on the internet, or ask a friend who might know? Since I value my time, the choice for me is easy; I spend $30 for the book. Research shows that most other people feel the same way. Why? The book gives you access to immediate, credible, specialized information that you can quickly act on.
Price
A well-thought-out marketing strategy takes into consideration not only the marketing factors, but also pricing strategies. While it's always important to make a profit, if the market won't bear such a high price, it's better to lower your profit margin than not do any business at all. You may actually be able to make more money with a lower price than you will with a higher one. Make sure your marketing plan combines marketing and pricing.
Also be sure your price is fair and competitive with the marketplace. If your price isn’t right, people will pass you by without even giving you a chance. Above all, always be sure you test different price points adequately to determine which will make you the most money, not get the most sales.
Step #3 - Marketing
When you’re selling anything, marketing is the absolute most important skill to have. If you wanted, you could market junk with right marketing campaign (not that you would want to).
Marketing information can be both harder and/or easier than marketing other types of more physical products. If you’re trying to convince people that they need the information you have to offer, it can be quite a chore to actually persuade them to purchase it; especially with all the free information floating around on the internet. However, simply find the right audience that knows the true power of properly packaged information and the impact that it can have on their lives and the
One of the common errors poor managers make today is to shoot the messenger who brings bad news. Their attitude is often:· You are not a team player · You are always negative · You are always complaining · You are never happy · You are a pain in the a_ _I will agree that some employees fit one or all of the above characterizations – however when you have an employee bring you bad news, do you:· thank them · criticize them · ignore them · berate them · listen to them · encourage them to tell you more · listen to them · other_______________________The point is – the closer you are to reality (either with a situation inside the organization or outside with customers or suppliers) – the better decisions you can make. And that will ensure your success and organization performance. Shooting the messenger is a great way to ensure you are totally out of touch with the conditions, perceptions, attitudes, problems and challenges that are present in your department organization as a whole.Here are a few ideas to consider the next time one of your employees brings you bad news. (Let me repeat – if all you ever hear is good news and never the bad news – you are contributing to your ultimate failure as a manager and possibly an organization).1. Create and foster a culture that encourages or even rewards bad news. 2. Don’t just listen to the people who believe what you believe.
Step #1 - Research
The first step in selling information is the research or gathering step. If you know a lot about something or have a core expertise, a good part (but not all) of your research may lie in determining that the information you have is something other people want. In the upcoming paragraphs, we’ll discuss how you research, discover, acquire and/or organize your ideas.
What do you know that we don't? Or who do you know that knows something that the rest of us need or want to know? You don't need to spend years becoming an expert in something. You do however need to borrow, license, acquire or rent the expertise from someone. If you don’t have an expertise that you can write or speak about, the easiest way to go about finding someone who does is to look for an expert who is under marketed. Then ask them if they would consider letting you repackage their information and take it to the marketplace. Negotiate a way to split the profits that will be mutually beneficial; then they’re happy, you’re happy and you’ll both have more money in the bank. Here’s an example:
You go to a PTA meeting at your kid’s school there’s this guy there speaking on how to influence your children to form good study habits. He really seems to know what he’s talking about and is selling an under-priced Saturday seminar on the subject. You could approach him with an offer to either market for him on a commission based basis, or better yet, take his information and repackage it in the form of a self help book, ebook, audio or video disc, or anything else for that matter, then split the profits with him.
No matter whether you yourself are the expert, or you are using someone else’s expertise, proper research is essential. No matter how much you know, or how great your expertise, you need to be able to back what you have to say up with facts, studies and real world examples. Take some time to make sure that what you’re saying is correct and can be verified. Nothing ruins your credibility more than when a customer catches you saying something that is not true. If they catch you just once, how can they know that everything else you say is correct? Check, and double-check the facts before you put anything to print.
There’s been a saying that’s been floating around for quite a while; it goes like this: “Copying from one or two books is plagiarism, but copying from many is research.” That doesn’t mean to copy anything word for word, or to take other’s ideas and call them your own. But it does mean that you can learn from the experience of others, form your own conclusions, then put them to print, audio or video. Take any non-fiction book for example; most of the concepts and ideas in the book have surfaced somewhere, sometime in the past; everything is not by any means a completely new idea or concept. The key is how you package them. How you put them together into something that is concise and easy to apply and understand.
I believe it was Jay Abraham who said “All the notes had already been discovered long before Mozart came along.” It’s not the notes that are important, but how they are packaged together (into a song) that matters. Information is much the same, you can take the same information, repackage it into something that is easier to understand and implement and you have a whole new product. It’s a simple concept called repurposing or repackaging information. An ebook could easily become an audio CD set, or a home study guide.
In conclusion, make sure you take the time to produce quality work, and that means researching your information. Be sure others back up what you have to say, as a mistake can be drastically costly to you or your business. Don’t forget that once you publish your information, there’s no taking it back -- it’s out there forever.
Researching the Market
Before you even start creating an information product, or make a deal with an expert to use his or her expertise, you need to research the market. An easy way to do this is to look for other people that are selling similar information. If there isn’t anyone selling it, there’s probably a good reason – there’s no market for it. That doesn’t mean there’s no one who wants your information, it just means no one wants to pay for it, or not enough people want to pay for it to make it profitable. It would be very rare that you come across a category of information no one else has tapped, and in my opinion you’re better off with something that is tried and true than something new. There’s no reason to try and reinvent the wheel.
Determine who your potential customers are and then determine their needs, wants, and expectations; figure out if there is a demand for your product. Get their opinions about it. Find out how they would like it packaged (book, audio CD) and how much they would be willing to pay for it. Then take a look at who your competitors are and how well they are doing. Find out what they’re doing, how they work, then do it better. It’s as simple as that.
While market research may appear to be a tedious, time-consuming process, it is often necessary if you want to be successful. It is an invaluable tool that can save you time, effort and money.
Step #2 – Packaging
Packaging isn’t limited to fancy graphics and showy slogans on the package of your product. Packaging is how your information is organized, including the form you sell it in, at what price, and how easy it is to use. The main goal of packaging is to make sure that your product is desirable to the consumer. That means everything from choosing the right format for selling your information, to making sure that it is organized in a fashion that is easy to understand and simple to implement.
These are the three steps which are essential to proper packaging:
1. How you physically package it
2. The way you organize the materials
3. Selecting the best price to sell your information for
Packaging Information
This isn’t what color or type of packaging you should use, but the format that you use. The format is the medium which you convey your information through. This could be anything from an ebook, to a DVD, to hosting a live seminar.
Perhaps one of the most important aspects of information marketing is how the information is packaged, or put together into a format that is easy to follow, can be quickly accessed, and can achieve fast results. That is what makes the information that you have to offer so much better then that of all the other information floating around out there. There is tons of raw information swarming all around us. But most of us don’t have the time to sit down and decipher it into something that is easy to understand, and easy to use. Not only do you need to provide the information, but you must provide the tools for the user of the information to integrate it into his or her business and/or life.
There are tons of different ways you can package your information. Thirteen of the more popular packaging techniques are listed below.
1. Publish a book or article
2. Host a seminar
3. Become a public speaker
4. Host a teleseminar
5. Publish a newsletter or ezine
6. Create a computer program or educational game
7. Produce a television program or infomercial (informative commercial)
8. Become a consultant
9. Teach or train
10 Publish a magazine or newspaper
11 Become a talk show host
12. Create a product (how to course, audio CDs, video etc.)
13. License your information
Put yourself in the shoes of your target audience. What format of information would you want most? What would work best for your needs and lifestyle? Don’t stop at just one format though. If you start with an ebook, put it on CD. If you have a home study course, teach it in a seminar or teleseminar. Start with one format, then branch out and expand. Different people like different formats. Some people might like a home study course, then to go to a seminar and learn that way, then listen to audio CDs in their car as a refresher. Give some choice, but not too much or people will put off making a decision.
Organizing Your Materials
The big thing about organization in general is the fact that it keeps things neat and tidy and puts them in a place where you can easily find and use them. When you’re organizing information the goal is much the same. A good information product must be:
- Organized
- Simplified
- Systematized
- Personalized
- Interactive
- Ready to use, on demand, instantly
Most people don’t have the time to spend studying and reorganizing the readily available data into something that fits their unique circumstances. They want something they can use now, which is easy to understand and provides fast results. And the best part is, they’re willing to pay for it.
To illustrate this, let’s say you own a late model car that requires lots of love (think maintenance and repairs) to keep it running in tip top shape. You may have a decent knowledge of how cars work and enjoy working on yours, but you don’t know absolutely everything about everything, and might need a little guidance once on a while. When you need help, you have a few options:
Ask a friend or acquaintance for help who might possibly know something you don’t.
Plop yourself down in front of your computer and plough through webpage after webpage in an attempt to find something helpful (and correct) on the internet.
Or, you buy a readily available book for $29.95 at your local book bookstore that explains everything you’ll ever need to know.
Do you spend the $30 for the book, waste countless hours researching for credible information on the internet, or ask a friend who might know? Since I value my time, the choice for me is easy; I spend $30 for the book. Research shows that most other people feel the same way. Why? The book gives you access to immediate, credible, specialized information that you can quickly act on.
Price
A well-thought-out marketing strategy takes into consideration not only the marketing factors, but also pricing strategies. While it's always important to make a profit, if the market won't bear such a high price, it's better to lower your profit margin than not do any business at all. You may actually be able to make more money with a lower price than you will with a higher one. Make sure your marketing plan combines marketing and pricing.
Also be sure your price is fair and competitive with the marketplace. If your price isn’t right, people will pass you by without even giving you a chance. Above all, always be sure you test different price points adequately to determine which will make you the most money, not get the most sales.
Step #3 - Marketing
When you’re selling anything, marketing is the absolute most important skill to have. If you wanted, you could market junk with right marketing campaign (not that you would want to).
Marketing information can be both harder and/or easier than marketing other types of more physical products. If you’re trying to convince people that they need the information you have to offer, it can be quite a chore to actually persuade them to purchase it; especially with all the free information floating around on the internet. However, simply find the right audience that knows the true power of properly packaged information and the impact that it can have on their lives and thei
DVD vending machines are just one of the many types of unusual vending machines making their way over from Japan. In Japan, many products are available from vending machines. You can even go to a fully-automated grocery stores in Japan (a basket travels up and down the selection walls, gathering the selected items, even putting heavier objects on the bottom so as not to crush your bread!) As America warms to the idea of unusual items in vending machines, DVD vending machines are the next big thing. You can also get CD vending machines, or machines that vend both.These machines stock a number of DVDs in columns with a clear glass or Plexiglas front, so customers can see what is available. They are “browse-able” just like a rotating book display shelf system. The customer presses a button, the racks rotate, and they can see all the DVDs available. They choose the DVD, put in their money, and the machine dispenses the DVD.DVD vending machines accept coins, $1 bills, $5 bills, $10, bills, and $20 bills. They do not accept $50 bills. They can dispense change as dollar coins or lower.DVD machines are great for supermarkets, malls, convenience stores, and other locations where people might be carrying money on them. Unlike snack machines and many other types of vending machines, DVD vending machines are rarely geared towards children, but are still aimed at the impulse buyer. Therefore, make sure you stock popular movies that most people would want, and
There’s been a saying that’s been floating around for quite a while; it goes like this: “Copying from one or two books is plagiarism, but copying from many is research.” That doesn’t mean to copy anything word for word, or to take other’s ideas and call them your own. But it does mean that you can learn from the experience of others, form your own conclusions, then put them to print, audio or video. Take any non-fiction book for example; most of the concepts and ideas in the book have surfaced somewhere, sometime in the past; everything is not by any means a completely new idea or concept. The key is how you package them. How you put them together into something that is concise and easy to apply and understand.
I believe it was Jay Abraham who said “All the notes had already been discovered long before Mozart came along.” It’s not the notes that are important, but how they are packaged together (into a song) that matters. Information is much the same, you can take the same information, repackage it into something that is easier to understand and implement and you have a whole new product. It’s a simple concept called repurposing or repackaging information. An ebook could easily become an audio CD set, or a home study guide.
In conclusion, make sure you take the time to produce quality work, and that means researching your information. Be sure others back up what you have to say, as a mistake can be drastically costly to you or your business. Don’t forget that once you publish your information, there’s no taking it back -- it’s out there forever.
Researching the Market
Before you even start creating an information product, or make a deal with an expert to use his or her expertise, you need to research the market. An easy way to do this is to look for other people that are selling similar information. If there isn’t anyone selling it, there’s probably a good reason – there’s no market for it. That doesn’t mean there’s no one who wants your information, it just means no one wants to pay for it, or not enough people want to pay for it to make it profitable. It would be very rare that you come across a category of information no one else has tapped, and in my opinion you’re better off with something that is tried and true than something new. There’s no reason to try and reinvent the wheel.
Determine who your potential customers are and then determine their needs, wants, and expectations; figure out if there is a demand for your product. Get their opinions about it. Find out how they would like it packaged (book, audio CD) and how much they would be willing to pay for it. Then take a look at who your competitors are and how well they are doing. Find out what they’re doing, how they work, then do it better. It’s as simple as that.
While market research may appear to be a tedious, time-consuming process, it is often necessary if you want to be successful. It is an invaluable tool that can save you time, effort and money.
Step #2 – Packaging
Packaging isn’t limited to fancy graphics and showy slogans on the package of your product. Packaging is how your information is organized, including the form you sell it in, at what price, and how easy it is to use. The main goal of packaging is to make sure that your product is desirable to the consumer. That means everything from choosing the right format for selling your information, to making sure that it is organized in a fashion that is easy to understand and simple to implement.
These are the three steps which are essential to proper packaging:
1. How you physically package it
2. The way you organize the materials
3. Selecting the best price to sell your information for
Packaging Information
This isn’t what color or type of packaging you should use, but the format that you use. The format is the medium which you convey your information through. This could be anything from an ebook, to a DVD, to hosting a live seminar.
Perhaps one of the most important aspects of information marketing is how the information is packaged, or put together into a format that is easy to follow, can be quickly accessed, and can achieve fast results. That is what makes the information that you have to offer so much better then that of all the other information floating around out there. There is tons of raw information swarming all around us. But most of us don’t have the time to sit down and decipher it into something that is easy to understand, and easy to use. Not only do you need to provide the information, but you must provide the tools for the user of the information to integrate it into his or her business and/or life.
There are tons of different ways you can package your information. Thirteen of the more popular packaging techniques are listed below.
1. Publish a book or article
2. Host a seminar
3. Become a public speaker
4. Host a teleseminar
5. Publish a newsletter or ezine
6. Create a computer program or educational game
7. Produce a television program or infomercial (informative commercial)
8. Become a consultant
9. Teach or train
10 Publish a magazine or newspaper
11 Become a talk show host
12. Create a product (how to course, audio CDs, video etc.)
13. License your information
Put yourself in the shoes of your target audience. What format of information would you want most? What would work best for your needs and lifestyle? Don’t stop at just one format though. If you start with an ebook, put it on CD. If you have a home study course, teach it in a seminar or teleseminar. Start with one format, then branch out and expand. Different people like different formats. Some people might like a home study course, then to go to a seminar and learn that way, then listen to audio CDs in their car as a refresher. Give some choice, but not too much or people will put off making a decision.
Organizing Your Materials
The big thing about organization in general is the fact that it keeps things neat and tidy and puts them in a place where you can easily find and use them. When you’re organizing information the goal is much the same. A good information product must be:
- Organized
- Simplified
- Systematized
- Personalized
- Interactive
- Ready to use, on demand, instantly
Most people don’t have the time to spend studying and reorganizing the readily available data into something that fits their unique circumstances. They want something they can use now, which is easy to understand and provides fast results. And the best part is, they’re willing to pay for it.
To illustrate this, let’s say you own a late model car that requires lots of love (think maintenance and repairs) to keep it running in tip top shape. You may have a decent knowledge of how cars work and enjoy working on yours, but you don’t know absolutely everything about everything, and might need a little guidance once on a while. When you need help, you have a few options:
Ask a friend or acquaintance for help who might possibly know something you don’t.
Plop yourself down in front of your computer and plough through webpage after webpage in an attempt to find something helpful (and correct) on the internet.
Or, you buy a readily available book for $29.95 at your local book bookstore that explains everything you’ll ever need to know.
Do you spend the $30 for the book, waste countless hours researching for credible information on the internet, or ask a friend who might know? Since I value my time, the choice for me is easy; I spend $30 for the book. Research shows that most other people feel the same way. Why? The book gives you access to immediate, credible, specialized information that you can quickly act on.
Price
A well-thought-out marketing strategy takes into consideration not only the marketing factors, but also pricing strategies. While it's always important to make a profit, if the market won't bear such a high price, it's better to lower your profit margin than not do any business at all. You may actually be able to make more money with a lower price than you will with a higher one. Make sure your marketing plan combines marketing and pricing.
Also be sure your price is fair and competitive with the marketplace. If your price isn’t right, people will pass you by without even giving you a chance. Above all, always be sure you test different price points adequately to determine which will make you the most money, not get the most sales.
Step #3 - Marketing
When you’re selling anything, marketing is the absolute most important skill to have. If you wanted, you could market junk with right marketing campaign (not that you would want to).
Marketing information can be both harder and/or easier than marketing other types of more physical products. If you’re trying to convince people that they need the information you have to offer, it can be quite a chore to actually persuade them to purchase it; especially with all the free information floating around on the internet. However, simply find the right audience that knows the true power of properly packaged information and the impact that it can have on their lives and the
Self-promotion - if done properly – isn’t something you should shy away from, especially if your goal is to get ahead at work. Putting yourself in front of executives who can have a positive impact on your career is vital to corporate advancement.Before tackling this goal, consider the image you want to project. Do you want to be seen as visionary? Decisive? A leader? Once you’ve determined the image that will compliment your career goals, plan to involve yourself in a few of the following activities that will bring you the right exposure and get you noticed at work.1. Assume a leadership position on a team project. Volunteering to take the lead on a project is a great way for someone who aspires to be in management to showcase their leadership abilities, as well as demonstrate initiative.2. Contribute to your company newsletter or website. Do you possess a gift for writing or knowledge that would benefit customers or other employees? If so, offer to share it with your company’s employees and customers. Since company publications are frequently read by top executives, you’ll be increasing your personal PR while establishing yourself as an expert in your chosen area.3. Join an organization-wide committee. Interacting with the same people everyday won’t increase your exposure, however, working on a committee with new people gives you an opportunity to make new contacts and show off your talents.4. Represent your company by ap
Determine who your potential customers are and then determine their needs, wants, and expectations; figure out if there is a demand for your product. Get their opinions about it. Find out how they would like it packaged (book, audio CD) and how much they would be willing to pay for it. Then take a look at who your competitors are and how well they are doing. Find out what they’re doing, how they work, then do it better. It’s as simple as that.
While market research may appear to be a tedious, time-consuming process, it is often necessary if you want to be successful. It is an invaluable tool that can save you time, effort and money.
Step #2 – Packaging
Packaging isn’t limited to fancy graphics and showy slogans on the package of your product. Packaging is how your information is organized, including the form you sell it in, at what price, and how easy it is to use. The main goal of packaging is to make sure that your product is desirable to the consumer. That means everything from choosing the right format for selling your information, to making sure that it is organized in a fashion that is easy to understand and simple to implement.
These are the three steps which are essential to proper packaging:
1. How you physically package it
2. The way you organize the materials
3. Selecting the best price to sell your information for
Packaging Information
This isn’t what color or type of packaging you should use, but the format that you use. The format is the medium which you convey your information through. This could be anything from an ebook, to a DVD, to hosting a live seminar.
Perhaps one of the most important aspects of information marketing is how the information is packaged, or put together into a format that is easy to follow, can be quickly accessed, and can achieve fast results. That is what makes the information that you have to offer so much better then that of all the other information floating around out there. There is tons of raw information swarming all around us. But most of us don’t have the time to sit down and decipher it into something that is easy to understand, and easy to use. Not only do you need to provide the information, but you must provide the tools for the user of the information to integrate it into his or her business and/or life.
There are tons of different ways you can package your information. Thirteen of the more popular packaging techniques are listed below.
1. Publish a book or article
2. Host a seminar
3. Become a public speaker
4. Host a teleseminar
5. Publish a newsletter or ezine
6. Create a computer program or educational game
7. Produce a television program or infomercial (informative commercial)
8. Become a consultant
9. Teach or train
10 Publish a magazine or newspaper
11 Become a talk show host
12. Create a product (how to course, audio CDs, video etc.)
13. License your information
Put yourself in the shoes of your target audience. What format of information would you want most? What would work best for your needs and lifestyle? Don’t stop at just one format though. If you start with an ebook, put it on CD. If you have a home study course, teach it in a seminar or teleseminar. Start with one format, then branch out and expand. Different people like different formats. Some people might like a home study course, then to go to a seminar and learn that way, then listen to audio CDs in their car as a refresher. Give some choice, but not too much or people will put off making a decision.
Organizing Your Materials
The big thing about organization in general is the fact that it keeps things neat and tidy and puts them in a place where you can easily find and use them. When you’re organizing information the goal is much the same. A good information product must be:
- Organized
- Simplified
- Systematized
- Personalized
- Interactive
- Ready to use, on demand, instantly
Most people don’t have the time to spend studying and reorganizing the readily available data into something that fits their unique circumstances. They want something they can use now, which is easy to understand and provides fast results. And the best part is, they’re willing to pay for it.
To illustrate this, let’s say you own a late model car that requires lots of love (think maintenance and repairs) to keep it running in tip top shape. You may have a decent knowledge of how cars work and enjoy working on yours, but you don’t know absolutely everything about everything, and might need a little guidance once on a while. When you need help, you have a few options:
Ask a friend or acquaintance for help who might possibly know something you don’t.
Plop yourself down in front of your computer and plough through webpage after webpage in an attempt to find something helpful (and correct) on the internet.
Or, you buy a readily available book for $29.95 at your local book bookstore that explains everything you’ll ever need to know.
Do you spend the $30 for the book, waste countless hours researching for credible information on the internet, or ask a friend who might know? Since I value my time, the choice for me is easy; I spend $30 for the book. Research shows that most other people feel the same way. Why? The book gives you access to immediate, credible, specialized information that you can quickly act on.
Price
A well-thought-out marketing strategy takes into consideration not only the marketing factors, but also pricing strategies. While it's always important to make a profit, if the market won't bear such a high price, it's better to lower your profit margin than not do any business at all. You may actually be able to make more money with a lower price than you will with a higher one. Make sure your marketing plan combines marketing and pricing.
Also be sure your price is fair and competitive with the marketplace. If your price isn’t right, people will pass you by without even giving you a chance. Above all, always be sure you test different price points adequately to determine which will make you the most money, not get the most sales.
Step #3 - Marketing
When you’re selling anything, marketing is the absolute most important skill to have. If you wanted, you could market junk with right marketing campaign (not that you would want to).
Marketing information can be both harder and/or easier than marketing other types of more physical products. If you’re trying to convince people that they need the information you have to offer, it can be quite a chore to actually persuade them to purchase it; especially with all the free information floating around on the internet. However, simply find the right audience that knows the true power of properly packaged information and the impact that it can have on their lives and the
Sarah is a highly effective, multitasking business professional with a strong passion for her work. She is also a loving and caring mother of three kids. Sarah is happily married to an equally busy man. They have lots of friends and an active life outside work. It sounds too good to be true! How does she manage?Some years ago Sarah was overwhelmed, frustrated, constantly tired and ready to stop her professional dreams. She worked over 60 hours per week, and tried desperately to catch up with dead lines and projects, meetings blended with business travel. She had difficulties to deliver in time, her occupational stress level was high and her job motivation was low. Sarah’s performance declined. Her life was going in a downward, steep spiral. She was close to loosing her job, and to get a divorce, all at the same time, and she felt miserable.Sarah didn’t want to give up. She understood she needed help to sort out the different parts in her life. She learned the 3 key secrets to how to solve career burnout:Secret #1: Sarah started with herself. By identifying her life goals and how she wanted to live her life she got a much clearer picture of her values and what was important to her. She focused on what was fun, and how she felt when she engaged in different tasks. Things that didn’t feel good, she decided to delegate. She got clear in her strength and her true brilliance and when she incorporated that into her daily activities, life and work
There are tons of different ways you can package your information. Thirteen of the more popular packaging techniques are listed below.
1. Publish a book or article
2. Host a seminar
3. Become a public speaker
4. Host a teleseminar
5. Publish a newsletter or ezine
6. Create a computer program or educational game
7. Produce a television program or infomercial (informative commercial)
8. Become a consultant
9. Teach or train
10 Publish a magazine or newspaper
11 Become a talk show host
12. Create a product (how to course, audio CDs, video etc.)
13. License your information
Put yourself in the shoes of your target audience. What format of information would you want most? What would work best for your needs and lifestyle? Don’t stop at just one format though. If you start with an ebook, put it on CD. If you have a home study course, teach it in a seminar or teleseminar. Start with one format, then branch out and expand. Different people like different formats. Some people might like a home study course, then to go to a seminar and learn that way, then listen to audio CDs in their car as a refresher. Give some choice, but not too much or people will put off making a decision.
Organizing Your Materials
The big thing about organization in general is the fact that it keeps things neat and tidy and puts them in a place where you can easily find and use them. When you’re organizing information the goal is much the same. A good information product must be:
- Organized
- Simplified
- Systematized
- Personalized
- Interactive
- Ready to use, on demand, instantly
Most people don’t have the time to spend studying and reorganizing the readily available data into something that fits their unique circumstances. They want something they can use now, which is easy to understand and provides fast results. And the best part is, they’re willing to pay for it.
To illustrate this, let’s say you own a late model car that requires lots of love (think maintenance and repairs) to keep it running in tip top shape. You may have a decent knowledge of how cars work and enjoy working on yours, but you don’t know absolutely everything about everything, and might need a little guidance once on a while. When you need help, you have a few options:
Ask a friend or acquaintance for help who might possibly know something you don’t.
Plop yourself down in front of your computer and plough through webpage after webpage in an attempt to find something helpful (and correct) on the internet.
Or, you buy a readily available book for $29.95 at your local book bookstore that explains everything you’ll ever need to know.
Do you spend the $30 for the book, waste countless hours researching for credible information on the internet, or ask a friend who might know? Since I value my time, the choice for me is easy; I spend $30 for the book. Research shows that most other people feel the same way. Why? The book gives you access to immediate, credible, specialized information that you can quickly act on.
Price
A well-thought-out marketing strategy takes into consideration not only the marketing factors, but also pricing strategies. While it's always important to make a profit, if the market won't bear such a high price, it's better to lower your profit margin than not do any business at all. You may actually be able to make more money with a lower price than you will with a higher one. Make sure your marketing plan combines marketing and pricing.
Also be sure your price is fair and competitive with the marketplace. If your price isn’t right, people will pass you by without even giving you a chance. Above all, always be sure you test different price points adequately to determine which will make you the most money, not get the most sales.
Step #3 - Marketing
When you’re selling anything, marketing is the absolute most important skill to have. If you wanted, you could market junk with right marketing campaign (not that you would want to).
Marketing information can be both harder and/or easier than marketing other types of more physical products. If you’re trying to convince people that they need the information you have to offer, it can be quite a chore to actually persuade them to purchase it; especially with all the free information floating around on the internet. However, simply find the right audience that knows the true power of properly packaged information and the impact that it can have on their lives and the
Encouraging prompt payment is at the heart of good cashflow management. Conversely, late payments by your customers can make your business vulnerable as you risk getting into financial difficulties.So how do you encourage prompt payment by your customers? Read our top tips below for some practical ideas.Although of course you cannot guarantee that your customers will pay you on time even if you implement these suggestions, you can certainly cut down on the incidence of late payments.Use Your Invoices To Encourage Punctual Payment1. Calls to actionPutting a clear call to action on your invoices can help to ensure speedy payment. In other words, rather than simply saying; ‘This invoice is payable on receipt’ mark the date that payment is due clearly on the invoice.2. IncentivesOffer favourable payment terms and incentives to encourage prompt payment. For instance you could try offering a discount to customers who pay your invoice by a certain number of days after it has been issued and before it is actually due. Even a discount of as little as 2% can encourage people to pay early.3. Use the LawThe Late Payment of Commercial Debts (Interest) Act was introduced in 1998. It was designed to give companies a statutory right to claim interest from customers who did not pay them what they owed by the time payment was due. Referring to this act on your invoices in the following way can help to encourage prom
Ask a friend or acquaintance for help who might possibly know something you don’t.
Plop yourself down in front of your computer and plough through webpage after webpage in an attempt to find something helpful (and correct) on the internet.
Or, you buy a readily available book for $29.95 at your local book bookstore that explains everything you’ll ever need to know.
Do you spend the $30 for the book, waste countless hours researching for credible information on the internet, or ask a friend who might know? Since I value my time, the choice for me is easy; I spend $30 for the book. Research shows that most other people feel the same way. Why? The book gives you access to immediate, credible, specialized information that you can quickly act on.
Price
A well-thought-out marketing strategy takes into consideration not only the marketing factors, but also pricing strategies. While it's always important to make a profit, if the market won't bear such a high price, it's better to lower your profit margin than not do any business at all. You may actually be able to make more money with a lower price than you will with a higher one. Make sure your marketing plan combines marketing and pricing.
Also be sure your price is fair and competitive with the marketplace. If your price isn’t right, people will pass you by without even giving you a chance. Above all, always be sure you test different price points adequately to determine which will make you the most money, not get the most sales.
Step #3 - Marketing
When you’re selling anything, marketing is the absolute most important skill to have. If you wanted, you could market junk with right marketing campaign (not that you would want to).
Marketing information can be both harder and/or easier than marketing other types of more physical products. If you’re trying to convince people that they need the information you have to offer, it can be quite a chore to actually persuade them to purchase it; especially with all the free information floating around on the internet. However, simply find the right audience that knows the true power of properly packaged information and the impact that it can have on their lives and their business. If you find the right market and they’ll be begging you to sell them anything they can buy.
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