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Actual for You - Why Swearin' and Cussin' in a Sales Letter Can Make You Rich
After you’ve completed the inventory of existing files, the next step is to establish user-friendly retention guidelines. Often, offices are glutted with paper and computer files because people using them aren’t given guidelines about what to keep and what to eliminate. Ironically, some organizations do have such guidelines, but they’re not communicated to the people who really need them, or not provided in a user-friendly form. One company I worked with had a guidebook that was nearly a hundred pages long, but poorly organized, and contained information most people didn’t need.As a general rule, retention guidelines are most useful when organized by department, but it’s helpful to know what other departments keep. For example, in one company I discovered three departments (on the same floor) keeping information about potential meeting sites. This is unnecess
Me, personally, I vote for the money – by making more money for my clients – and let Funk and Wagnalls turn in their graves.
Now, of course, if you’re looking to produce a brochure, a white paper, press release or any other editorial or journalisti
All businesses make investments in both plant and equipment, and also in their employees. Depending on the type of enterprise, some businesses will have more invested capital than others. For example, a manufacturing oriented business will have substantially more hard physical capital invested than one devoted to service. No matter the type of business, the primary question remains the same. The question is--- what is the purpose (or goal) of any business investment? The answer--- the purpose of any investment is to increase the net worth of that investment.Then, how do you accomplish this? This is accomplished by maximizing the return on invested capital. Unfortunately, therein lies the rub. By maximizing your rate-of-return on invested capital you also maximize your business risk---- and also your competition. If you wish to shoot for high returns,
She doesn’t think I’m quite up to snuff yet.
“You can’t write that. That’s not even a sentence!” she complains, looking over my shoulder as I craft a salesletter for a client. “And sales letter is two words,” she snorts, as she reads further. “And thru is spelled t-h-r-o-u-g-h! And you’re not supposed to start a sentence with and!”
Oh, really! My wrath is soon delivered, fast and true, and my honor saved at the point of a verbal blade.
“Listen, little Miss Muffet,” I says. “My pitiful grammar is gonna pay for your college education – and medical school – provided I let you live! So just turn around and don’t let the door hit ya’ in the asterisk on your way out!”
It’s a Simple Question: Money or Good Grammar?
This is the real world, my friend – the marketing and sales world.
So you’re gonna have to ask yourself: do you want to sell your products or services and make buckets of money... or do you just want to look smart and make your English teacher proud?
Me, personally, I vote for the money – by making more money for my clients – and let Funk and Wagnalls turn in their graves.
Now, of course, if you’re looking to produce a brochure, a white paper, press release or any other editorial or journalistic
It's been said that 80% of America is two missed paychecks away from financial disaster. Do you fit this mold? What would happen if you were laid off without pay tomorrow? Can Americans look forward to a secure retirement under Social Security or the company pension plan?Current labor statistics do not paint a pretty picture, with quality jobs being outsourced overseas quicker than new jobs are being created. Sure, there are always low paying, low skill jobs available. But who can support a family on minimum wage?Manufacturing jobs in particular have taken a beating in the marketplace during the past few decades, with some states, like Michigan, losing over 23,000 jobs in the course of a year. According to Labor Department figures, 26 states have seen manufacturing job losses in the past year. The federal government claims many of these displaced wo
Oh, really! My wrath is soon delivered, fast and true, and my honor saved at the point of a verbal blade.
“Listen, little Miss Muffet,” I says. “My pitiful grammar is gonna pay for your college education – and medical school – provided I let you live! So just turn around and don’t let the door hit ya’ in the asterisk on your way out!”
It’s a Simple Question: Money or Good Grammar?
This is the real world, my friend – the marketing and sales world.
So you’re gonna have to ask yourself: do you want to sell your products or services and make buckets of money... or do you just want to look smart and make your English teacher proud?
Me, personally, I vote for the money – by making more money for my clients – and let Funk and Wagnalls turn in their graves.
Now, of course, if you’re looking to produce a brochure, a white paper, press release or any other editorial or journalisti
Perhaps this may amuse you in some way. Did you know one of the ways that international franchisees of a US based franchisor often try to get out of the franchise agreement is by saying that they did not read it or could not read it? Or that they did not understand what they read, yet signed it and promised to follow all the stipulations? Well it is true.And yes it happens in the United States too with franchisees who do not follow their words, signature or promises to follow the franchising contract, yet they still partake in all the fruits of the strong brand name, confidential proprietary knowledge and marketing techniques. Then they do not pay their royalties or follow the rules undermining the entire franchise system. Then when in litigation or arbitration they say; “I did not read the franchise agreement.”Well I got sick and tired of that crap an
“Listen, little Miss Muffet,” I says. “My pitiful grammar is gonna pay for your college education – and medical school – provided I let you live! So just turn around and don’t let the door hit ya’ in the asterisk on your way out!”
It’s a Simple Question: Money or Good Grammar?
This is the real world, my friend – the marketing and sales world.
So you’re gonna have to ask yourself: do you want to sell your products or services and make buckets of money... or do you just want to look smart and make your English teacher proud?
Me, personally, I vote for the money – by making more money for my clients – and let Funk and Wagnalls turn in their graves.
Now, of course, if you’re looking to produce a brochure, a white paper, press release or any other editorial or journalisti
I would like to discuss the issues concerning Maine and it’s economy. For this most important discussion we are going to focus on jobs and money flow. Well first we should discuss tourism in the coastal areas. They are not breaking any speed records in Kennebunkport or Bar Harbor, but things are doing a lot better now that the late winter is over, that was a bad one, not the worst but relatively tough. If you check into the area around Cape Cod or Plymouth Rock, you will see a little better than last years numbers. But then again everyone in Boston wants to ditch that traffic as downtown area is worse than Denver’s Cluster Fustermuck. Also it is much closer to NYC or NJ for the weekend.In Bar Harbor things are okay, ferry has full loads to Nova Scotia as does Portland Maine’s ferry departure point. Portland has much foot traffic down town and around the port
This is the real world, my friend – the marketing and sales world.
So you’re gonna have to ask yourself: do you want to sell your products or services and make buckets of money... or do you just want to look smart and make your English teacher proud?
Me, personally, I vote for the money – by making more money for my clients – and let Funk and Wagnalls turn in their graves.
Now, of course, if you’re looking to produce a brochure, a white paper, press release or any other editorial or journalisti
If you are about to start a new business, organization or company, you should definitely have an idea about payroll tax, how to do calculations and why they are important in the USA. Payroll taxes are a major source of tax revenue for state and federal governments, generating funds for unemployment and welfare checks.Pay roll tax is the Federal and state taxes that an employer is required to deduct and pay to the government on behalf of employees. These include state and federal income taxes, social securities and Medicare taxes that are withheld from the wages of an employee. The employer has to contribute to these taxes, the same amount that is deducted from the employees. Payroll tax also includes the state and federal unemployment taxes paid by a company to the government; this means employers have to pay the State and Federal unemployment tax.In t
Me, personally, I vote for the money – by making more money for my clients – and let Funk and Wagnalls turn in their graves.
Now, of course, if you’re looking to produce a brochure, a white paper, press release or any other editorial or journalistic type of copy, then yes. Spelling and grammar are important.
You don’t want to come across as an uneducated dolt – because not only will it reflect badly on you, it’ll also reflect poorly on your product and company, and hence your bottom line.
But... when you’re writing a salesletter (or even a sales letter)... there just ain’t no rules, mate!
Anything and everything goes – so long as it gets the job done: which is to get your prospect, cum letter-reader, to buy, subscribe or call, as the case may be.
Belly-Up to the Bar, My Friend, and I’ll Tell You a Story...
You see, the best sales letters, the most effective, the biggest money-pulling sales letters (even if they’re emails) are personal letters.
It doesn’t matter that you’re sending the letter to 500,000 rented names; you’re still “talking” to one person at a time.
And based on your in-depth market research you should know that this person enjoys a particular life-style, inhabits a specific socio-economic niche, and has particular deep-seated wants, needs and fears.
And you should also know that this person is human i
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