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Actual for You - Time to Lift the Spirits of Your Store Staff
Writing a press release really isn’t that difficult, if you know what you’re doing. Press releases all follow a certain format and once you have the format down all you have to do is come up with interesting copy. But, like I said, first you must learn the basic format.Note: Always write a hard copy press release on your company letterhead or letterhead from the company you are writing about. PRESS RELEASE! FOR IMMEDIATE RELEASE This should be entirely in capital letters and centered if hard copy or in the upper left margin if sent electronically. Contact Information This is w
Newspaper personal ads are a great source for sales ideas. Where else can 25 words make such a difference? When you think about it, salespeople are faced with the same challenge of attracting the smart, desirable, striking and motivated buyer of their dreams. If you examine the personal ads you will discover people who are attempting to sell themselves in 25 words or less. Their goal is an opportunity to connect with a prospective match toward an LTR - Long Term Relationship. If you are in sales, you are doing the same thing each day when you search the marketplace for new customers or prospects. If you had to write a
Retail people know that this season is huge for them. There is a better than average chance of them meeting and/or exceeding their sales budgets. To many, that means a better than average chance of earning commissions or bonuses. They know that they will see increased customer traffic. They probably have lots of inventory – great new novelty items in
While you are spending your valuable time reading, studying, and listening to business advice, your competitors are stealing your customers away. Don’t believe me? You will after you read this.Less Time Reading: If you have done any sort of Internet business, or any business for that matter, you have spent a lot of time reading books and listening to tapes in your field. Most of the time these information products are teaching how to sell, how to get customers, how to market, etc…Of course these are important, and continue to be important, but, how much are they really teaching us vs. the amount of tim
Retail people know that this season is huge for them. There is a better than average chance of them meeting and/or exceeding their sales budgets. To many, that means a better than average chance of earning commissions or bonuses. They know that they will see increased customer traffic. They probably have lots of inventory – great new novelty items in
Trust me, management has their foibles! When is it that 20 bucks and a store manager’s ego become more important than a decade of loyalty from a customer? In my opinion, Never! Little things can be much more costly to your profitability than one might imagine.I recently had an experience that clearly demonstrated the crucial need for better training at all levels, from entry-level employees to management. This situation occurred at a local tire store, one that is part of a national chain—of which will go unnamed—but claims in their name to be pros with tires. The store manager made the decision that $20 in his c
Retail people know that this season is huge for them. There is a better than average chance of them meeting and/or exceeding their sales budgets. To many, that means a better than average chance of earning commissions or bonuses. They know that they will see increased customer traffic. They probably have lots of inventory – great new novelty items in
With the hectic and aggressive nature of today's economy, it has become extremely important for your business to gain every advantage over the competition. Any combination of things can affect the productivity and motivation in your workplace, including global economic factors and local unemployment rates.Although these factors are beyond most of our abilities to affect, there are a number of personal changes that you can affect to improve the productivity of your workplace and the motivation of your workers.Take, for example, the simple idea of introducing flowers to the workplace. What was before a drab
Executive job positions are advertised quite a lot through different mediums like newspapers, magazines, radio, TV and the Internet. The main part of executive job descriptions is the functions that the executive is expected to perform, the roles and responsibilities, education and relevant experience of a candidate. These things and requirements vary from one individual to another and also differ from one job to another.There are various kinds of executive positions that exist. Even in the same company, the type of executives working in it would differ and so would the executive job description for each of them
Here are some of the things that they are not looking forward to:
1. staff shortages due to insufficient hiring and illness, real or fabricated
2. stock rooms bulging at the seams; aisles that cannot be used
3. employee lunchrooms, and possibly even washrooms, take
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