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Actual for You - Top 10 Items to Review & Build Your Business Now!
Marketing guru Gene Schwartz wrote: "Your headline has only one job – to stop your prospect and compel him to read the second sentence of your ad."You can apply that to any marketing piece you write, including print ads, brochures, emails, web pages, letters and more. Without a compelling headline most readers will stop right there, and then discard the rest. And your message will nose-
3. Review your outcome statistics: How many clients had successful outcomes? How many had unsuccessful outcomes, and wh
Value is in the Eye of the BeholderSales today is filled with stereotypes. The “sleazy car salesman”, the “annoying telemarketer”, and the ever-present “pushy commission salesman”. And in the sales profession, we may not realize it – but we do think of other people in our profession this way sometimes. Now, this may not be because of our vision of them – it may, in fact, be because of their visi
1. Review your client statistics: How many clients did you have? On average, how long did they stay? How did they describe their problem? What did they need or want from you? Does tracking by gender, age, or other criteria, provide insight about your business?
2. Review your referral sources: How do clients find you? Do you have a solid mix of referral sources? Too few sources makes your business dependent on them, while too many sources is inefficient. Who refers the most desirable clients? Who refers the least desirable?
3. Review your outcome statistics: How many clients had successful outcomes? How many had unsuccessful outcomes, and why
Many companies start out as a simple idea. If they do reach their full potential, they will have passed through five very distinct business stages. These five stages are based upon critical points, which a business owner or manager must successfully handle to remain on a growth path – or face a decline in profits.As an unwritten rule, if a business is growing according to plan, each of these sta
1. Review your client statistics: How many clients did you have? On average, how long did they stay? How did they describe their problem? What did they need or want from you? Does tracking by gender, age, or other criteria, provide insight about your business?
2. Review your referral sources: How do clients find you? Do you have a solid mix of referral sources? Too few sources makes your business dependent on them, while too many sources is inefficient. Who refers the most desirable clients? Who refers the least desirable?
3. Review your outcome statistics: How many clients had successful outcomes? How many had unsuccessful outcomes, and wh
A marketing plan is vital to the success of your business. Without a plan, even the best intentions may never be realized. You must plan the work and then work the plan, or your goals will not be accomplished. They key is to not only have a plan but to implement that plan. Implementation is golden.I’ve noticed a great deal of procrastination from clients when we discuss marketing and advertising
2. Review your referral sources: How do clients find you? Do you have a solid mix of referral sources? Too few sources makes your business dependent on them, while too many sources is inefficient. Who refers the most desirable clients? Who refers the least desirable?
3. Review your outcome statistics: How many clients had successful outcomes? How many had unsuccessful outcomes, and wh
Senior managers contemplating using the Lean tool SMED / Quick Changeover often ask "What's the payoff? After all, the operating guys will be doing almost the same amount of work." To say that is skepticism over the benefits of SMED / Quick Changeover is akin to saying an iceberg is just an oversized ice cube.The act of learning, applying, and retaining the SMED / Quick Changeover methodology ca
2. Review your referral sources: How do clients find you? Do you have a solid mix of referral sources? Too few sources makes your business dependent on them, while too many sources is inefficient. Who refers the most desirable clients? Who refers the least desirable?
3. Review your outcome statistics: How many clients had successful outcomes? How many had unsuccessful outcomes, and wh
Architecture became an organized profession by mid-nineteenth century. In the year 1837, The Royal Institute of British Architects (RIBA) was established. This was formed in order to improve the art and science of architecture in Britain. Furthermore, it was established in order to highlight the effects of architecture in the towns and cities. Twenty years after, The American Institute of Architect
3. Review your outcome statistics: How many clients had successful outcomes? How many had unsuccessful outcomes, and why? How many left before you thought they should, and why? Which clients are you most effective with? Which do you enjoy the most?
4. Review your income, month by month: Look for patterns or relationships with marketing efforts or community events that may impact your business. Does your business go up when school starts or after holidays? Can you capitalize on any of these cyclical patterns?
5. Review environmental changes: Has the community’s awareness of your skills or services been impacted by someone else’s marketing, by news stories or controversy this year? Has your neighborhood changed? Have circumstances made your office more or less visible? Are other professionals moving into, or out of, your neighborhood?
6. Review office policies and procedures: Do any of your forms, brochures,
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