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Actual for You - Seven Ways To Blow Your Trade Show Budget
You need a business plan if you are planning or just starting a new business because a plan will help give you direction and focus as well as keep you on track.You need a business plan if you want to expand your current business because you not only need to understand where you have been but you also need to look ahead to where you hope to be.You need a business plan if you need a bank
4. SEND THE WRONG STAFF
The wrong staff will send the wrong message. Trade shows are unique and unless there is a clear definition of your purpose at the show, and you have matched th
Cruising along the highway in his white Taurus, our young salesman finds himself deep in thought. Although he is heading to his next sales presentation, he is not thinking of sales at all. His mind is filled with thoughts of his family.Flipping down the visor above his head, he looks at the picture he taped there almost two years ago. It is a picture of his dream house – a three-bedroom pa
1. NEVER READ THE EXHIBITOR MANUAL
Yes, you pass it along to someone else to fill in and send out, but you don’t know what is in the package. Do you know the drayage rate, the electrician rules, the shipping time frame? If you don’t know, you are wasting your money because you do not know when you are paying fair value or being overcharged, when to complain legitimately, and when to shut up.
2. WAIT UNTIL YOU ARE THERE
It is called Floor Prices and these are your penalties for not thinking ahead. If it costs you $100 to contract before the show when you fill out the forms in the Exhibitor Manual, it may cost you $120-$200 when you walk onto the floor and then decide – oh geez, now I want carpet cleaning, extra electrical or another service.
3. DO IT YOURSELF
Think you can just build your exhibit yourself? Sorry the Fire Marshal says take it down. Note – fire codes are local to the exhibit city. Grab cute fabric, load the exhibit space with literature, etc.? See the Fire Marshal. Hang your own sign or lights? See the local unions or labor force. It will cost you floor prices – or taking down your whole exhibit if you don not know the rules of the show.
4. SEND THE WRONG STAFF
The wrong staff will send the wrong message. Trade shows are unique and unless there is a clear definition of your purpose at the show, and you have matched th
“If you have a job without aggravation, you don’t have a job.” Malcolm ForbesTeams need to have reasons for taking responsibility. They also need to be given the authority to act on the responsibilities handed down to them. And they need to have consequences if those goals are not met. It would be nice to think everyone is motivated to be an exceptional employee strictly out of personal integ
2. WAIT UNTIL YOU ARE THERE
It is called Floor Prices and these are your penalties for not thinking ahead. If it costs you $100 to contract before the show when you fill out the forms in the Exhibitor Manual, it may cost you $120-$200 when you walk onto the floor and then decide – oh geez, now I want carpet cleaning, extra electrical or another service.
3. DO IT YOURSELF
Think you can just build your exhibit yourself? Sorry the Fire Marshal says take it down. Note – fire codes are local to the exhibit city. Grab cute fabric, load the exhibit space with literature, etc.? See the Fire Marshal. Hang your own sign or lights? See the local unions or labor force. It will cost you floor prices – or taking down your whole exhibit if you don not know the rules of the show.
4. SEND THE WRONG STAFF
The wrong staff will send the wrong message. Trade shows are unique and unless there is a clear definition of your purpose at the show, and you have matched th
You may know the basics of a good email marketing campaign. Get customer buy-in, write an effective subject line, make your point quickly, and so on. But have you ever thought about how your email marketing messages perform on a small screen? If not, you should. Here’s why:• The popularity of handheld devices, like PDAs and smart phones, has exploded over the past few years. Busy people often
2. WAIT UNTIL YOU ARE THERE
It is called Floor Prices and these are your penalties for not thinking ahead. If it costs you $100 to contract before the show when you fill out the forms in the Exhibitor Manual, it may cost you $120-$200 when you walk onto the floor and then decide – oh geez, now I want carpet cleaning, extra electrical or another service.
3. DO IT YOURSELF
Think you can just build your exhibit yourself? Sorry the Fire Marshal says take it down. Note – fire codes are local to the exhibit city. Grab cute fabric, load the exhibit space with literature, etc.? See the Fire Marshal. Hang your own sign or lights? See the local unions or labor force. It will cost you floor prices – or taking down your whole exhibit if you don not know the rules of the show.
4. SEND THE WRONG STAFF
The wrong staff will send the wrong message. Trade shows are unique and unless there is a clear definition of your purpose at the show, and you have matched th
Develop your skills and talents to perfection and outsource what you lack. If you have a talent for writing, become the perfect salesletterwriter and if you don't know how to build a web site let an expert do that for you. By using education and outsourcing all tasks in your business are done well and you stay ahead of your competitors.1. Your Objective and StrategyIf you organize your
3. DO IT YOURSELF
Think you can just build your exhibit yourself? Sorry the Fire Marshal says take it down. Note – fire codes are local to the exhibit city. Grab cute fabric, load the exhibit space with literature, etc.? See the Fire Marshal. Hang your own sign or lights? See the local unions or labor force. It will cost you floor prices – or taking down your whole exhibit if you don not know the rules of the show.
4. SEND THE WRONG STAFF
The wrong staff will send the wrong message. Trade shows are unique and unless there is a clear definition of your purpose at the show, and you have matched th
So how do you do it?Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:1. How do you obtain new customers or clients?2. How do you get your existing customers to come back for more?Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method th
4. SEND THE WRONG STAFF
The wrong staff will send the wrong message. Trade shows are unique and unless there is a clear definition of your purpose at the show, and you have matched the staff to your expectations and the expectations of attendees, it can be a big waste of money.
5. IGNORE PRE-SHOW PROMOTION
Yeah, you know YOU will be at the show but have you told anyone else? How about your clients, prospects, folks you met at last year’s show, folks you want to do business with? It is so much easier to attract attention before the event than after the show... so let them know you will be there and what you can do for them at the show, as well as after the show.
6. IGNORE PRESS POSSIBILITIES
Want folks to know about your company? The worst waster is waiting until the show opens and then deciding you want some publicity. Tell the press before the show opens. Have a press kit ready in the booth and the press area. Appoint one rep only who talks to the press. Hire a trade show press agent. Concentrate on your company and products. Don’t gossip.
7. MISUNDERSTAND THE SALES PROCESS
What good is it to go through the whole trade show process and not know WHY you are doing so? Whether you are in the booth, the manager at the home office, the attendee or the final decision-maker – the question for everyone is – why and how should I give information and how does this lead to bottom line results? What are the steps in your sales process – because a lead negates the cold call process –
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