Actual for You - Business

Business Plan Financial Projections: Stop Worrying About Being Right...
Business plan financial projections seem daunting because they are so uncertain. This very uncertainty, however, is what makes preparing them easy because you can’t possibly be right. You can’t predict the future. None of us can. All you can be is competent in the way you prepare your business plan projections.Before you finalize your business plan this year, consider these

Putting a Method to the Marketing Madness
The new year is here and its time to get your marketing plan of attack into gear. Market planning has a lot in common with financial planning. You must first decide what your goals are, who your target market is, how you will reach your targets and set up a long-term plan to reach your target markets.What are your goals and who is your target? Before you can begin a marketing campaign

The ability to scale your company will be largely dependant on your ability to recruit, retain, and properly deploy new employees. While certainly important, recruiting is not the end-game, but rather it is the very first step in the talent management lifecycle. Over the years I have watched great recruiting efforts fall prey to a sudden death when everything that management communicated to the new hire during the interview process was completely unwound by the reality of what they experienced on their first day on the job.

These days there seems to be a “buzz-word” for just about everything in business. This article will focus on the topic of employee “onboarding” which is a combination of employee orientation, integration and socialization. Onboarding is part compliance, part training, part PR, part branding and part cultural socialization. A new hire can finish his/her first day on the job with feeling exhausted, frustrated and second guessing their decision to come to work for your company or they can go home feeling energized, motivated, valued and lucky to be part of such a great company. Never will your employees be more motivated and impressionable than on their first day of work. You can recognize this as a

Top Ten Tips on Applying to a Model Agency
As model agency booker for Sapphires Model Management I get model applications on a daily basis. In fact we get more model applicants than we do junk mail! The truth is however, for all these applicants we probably sign one in every two hundred applicants; that's 0.5%... and that's on a good day!A big problem we have with applicants is that they simply don't know how to apply to an age

ment lifecycle. Over the years I have watched great recruiting efforts fall prey to a sudden death when everything that management communicated to the new hire during the interview process was completely unwound by the reality of what they experienced on their first day on the job.

When Document Authenticity Counts: Professional Seals and Professional Stamps
Many professionals – such as engineers, real estate appraisers, interior designers, land surveyors and architects – are required to sign, stamp and/or seal documents to show they were produced by a registered or licensed professional in that field. The purpose of a seal or stamp is to ensure that the professional is licensed to practice that profession in a particular state under its laws and

ced on their first day on the job.

Yellow Page Ads No-No's -- Part 3
If you have a Yellow Page ad and think it’s doing it’s job, think again. After all, when was the last time you tracked the results? In fact, before you even placed the ad, did you pass a copy around to employees, friends, relatives and total strangers to get a reaction? That’s your first problem. Then, did you set up a tracking device like a special phone number within the ad to measure the n

socialization. Onboarding is part compliance, part training, part PR, part branding and part cultural socialization. A new hire can finish his/her first day on the job with feeling exhausted, frustrated and second guessing their decision to come to work for your company or they can go home feeling energized, motivated, valued and lucky to be part of such a great company. Never will your employees be more motivated and impressionable than on their first day of work. You can recognize this as

Branding Corporate Brand Company
Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's the brilliant re-positioning they came up with (and it pretty much includes everything):1. American Auto Industry is facing new challenges and fierce competition: Ya think Bill? Maybe the wr

work for your company or they can go home feeling energized, motivated, valued and lucky to be part of such a great company. Never will your employees be more motivated and impressionable than on their first day of work. You can recognize this as an opportunity and exploit the dynamic for the mutual benefit of all concerned parties or you can waste the opportunity…The choice is yours.

The guidelines listed below will help you create an employee onboarding system that will add value to your recruiting efforts:

• Develop a new hire punchlist that coordinates efforts between HR, Admin, IT, MarComm, Legal and Accounting departments so that nobody is caught off guard or is unprepared for the arrival of a new employee. This simple step will allow for enough lead time to coordinate the logistics of securing work space, provisioning computers, phones, business cards and office supplies, for the configuration of security access and permissions, the preparation of press releases, preparation of training, to allow for payroll and benefits to be set-up etc.

• Assign all new employees a mentor and make sure that the mentor is not on vacation or under deadline during the new employee’s first few weeks on the job. The

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Several years ago, I was sitting in my high school guidance counselor’s office because I want to find some help about my future career. I really had no idea about what I want to be when I grow up, so it was quite a daunting experience. I need career advice because I was a bit overwhelmed by the huge number of things that I want to do in the future.

Do you want to grow your business by speaking to groups? Learn tactical steps to become a speaker and promote yourself and your business at meetings and conferences.

Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As independent professionals, usually at the helm o...

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