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Actual for You - Chasing Chickens Builds a Better Culture
Capturing them with ControversyI’m not saying that you should be controversial for the sake of it. In fact, controversy may be the last thing that you want. But let’s fac
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But both companies were so proud of their own capabilities and relationships they ended up working around each other rather than with each other to secure new business.
The head of the distributor finally called his counterpart at the technology company and said, ‘I’d rather see our people compete by chasing chickens than get in each other’s way chasing the same customers!’
To his surprise, his counterpart declared, ‘You’re on. Let’s do it!’
Two weeks later the sales forces of both companies met on a large open field. One hundred chickens were released and the race to capture ‘chicken-share’ was on!
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The head of the distributor finally called his counterpart at the technology company and said, ‘I’d rather see our people compete by chasing chickens than get in each other’s way chasing the same customers!’
To his surprise, his counterpart declared, ‘You’re on. Let’s do it!’
Two weeks later the sales forces of both companies met on a large open field. One hundred chickens were released and the race to capture ‘chicken-share’ was on!
In January 2003 The Cleveland Plain Dealer ran this headline – “Ohio lost 200,000 manufacturing jobs”. They blamed competition from India and China.In a recent article, Business W
To his surprise, his counterpart declared, ‘You’re on. Let’s do it!’
Two weeks later the sales forces of both companies met on a large open field. One hundred chickens were released and the race to capture ‘chicken-share’ was on!
Your restaurant can be in only so good a location, and your food can only be so good. But is there any limit to how great your service can be? This is the people factor, and it will set
To his surprise, his counterpart declared, ‘You’re on. Let’s do it!’
Two weeks later the sales forces of both companies met on a large open field. One hundred chickens were released and the race to capture ‘chicken-share’ was on!
Microsoft OneNote 2007 is one of the best program I have ever used. Since the first time I opened the program several months back I have been using it on a daily basis. Basically replica
Net results: Technology Company – 33 chickens. Major Distributor – 32 chickens. The other 35 chickens escaped.
Everyone got the message. After this exceptional event, both sides worked more closely to capture the total market.
Key Learning Point
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Building a culture of partnership takes more than just business agreements. You need to cultivate a spirit that brings people together.
Action Steps
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