Actual for You - Business

Pricing Strategies For Your Marketing Plan
The importance of an efficient marketing plan has been fully recognized. The search for a suitable marketing planer or software has already begun. The concerned resources are in place. The time frames have been worked out; competition analysis is already taking shape. Target identification, product dimensions, campaign managements, communication planning are all in place. But has anything been left out? Well yes, a clear pricing strategy has been side lined. The positive enthusiasm and energy towards succeeding could well end in a situation where lack of careful price management could tie you down.Price or MRP i.e. Maximum Retail Price or sales price is what you get when you sell a product. This sole factor along with its derivative i.e. corresponding profits determines your survival. Charity is great but mismanagement or lack of planning should not be attributed to the same. At no stage should your long-term expenses soar beyond the firm’s earning capacity. Whatever language you use but the only means to survive in a business community is by earning or making profits. This undoubted fact obviously implies a diligent look into the pricing strategy while working out the marketing plan.Pricing and Marketing?? The link between the two terms is quite strong. The price of your offerings decides the level, kind and scope of your marketing initiatives. The prices themselves are however dependent on various factors, the lower end being marked by your cost while the upper end depends upon the competitors’ offerings and consumer’s willingness to pay.Setting up a price acts as an important indicator of the firm’s marketing objectives. For instance, deciding the prices in consonance with your competitors, referred to as competitive pricing, is

Your reputation is one of the most valuable assets of your business. By incorporating a new set of values and priorities into what has proven to be a successful formula on many levels, I believe that business will be the platform for a new agenda - the Social Responsibility Agenda. That agenda will solidify your reputation as an organization that is worthy of its stakeholders’ dedication and loyalty.

Regardless of the size of your business, you make a contribution to the global marketplace that impacts humanity with a rippling effect. As an organization’s leader, you choose whether that ripple will be felt positively or negatively. Even a small movement or change in a socially responsible direction can have a dramatic effect. Every day produces a new opportunity to mold the way your organization is perceived and to enhance your reputation!

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The Top 10 Priorities That Guard Your Five-Star Reputation have been developed from the Social Responsibility Assessment TM (SRA TM) which is at the center of Wholistic Business’ executive development and consulting programs designed for small to medium-sized businesses. Your FREE Report - 40 Questions for Socially Responsible Leaders - is available at http://www.WholisticBusiness.com. At Wholistic Business, we believe that business literally makes the world go around. It will be business owners and managers that will ultimately change the world for the better.

Wholistic Business www.WholisticBusiness.com, a division of MetaComm International, LLC, is committed to assisting small to medium-sized organizations in developing socially responsible business practices with a keen eye on productivity and profitability. Gala Gorman, MetaComm’s CEO, holds a Master’s Degree in Human Development, is a certified public accountant, certified financial planner, published author, executive development coach and business consultant with over 25 years of experience.

The Social Responsibility Assessment TM (SRA TM) is a great way to establish a baseline for your organization ensuring that future decisions and practices move you in your intended direction. The SRATM includes a closing report, prepared after a thorough review of the organization’s policies and practices, which discusses practices currently in place within your organization and suggestions for improvements or recommendations for new implementations.

Call today for your FREE initial consultation to discuss how your organization will benefit from a Social Responsibility Assessment TM conducted by Wholistic Business and from implementing socially responsible initiatives.

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For more information, contact Gala Gorman between 9:

Credit Card Merchant Account - Do You Need One?
There are many reasons why a credit card merchant account may be right for your business. If your customer base is growing steadily or if you are having problems finding time to collect delinquent accounts, a credit card merchant account may be the answer to your difficulties. A merchant account allows you to partner with an acquiring bank to process credit card payments made on your company’s Internet Website. You also may wish to consider adopting wireless services as well as other electronic equipment that can help you facilitate online transactions.A credit card merchant account is the first step toward establishing an international business presence. After the account has been approved and opened, often within a few days, you can arrange to install a credit card processing unit that will allow clients to make Internet payments at your Website. You can save thousands of dollars in human resource staffing when you rely on electronic equipment to manage some of these functions for you, including customer service inquiries, orders, payments, and other related functions. Your job may become easier than ever while profits soar to new heights. Customers will appreciate the ease and convenience of browsing your company’s products or services online at any time of the day or night without the pressure of a sales associate looking over their shoulders.Failing to open a merchant account will thus deprive your customers of the benefits of online shopping and avoiding cash transactions. If you are unwilling to provide e-commerce options, they are likely to find other customers who already have posted credit card processors for easy shopping payments and checkout. Your credit card merchant account can put you ahead of the competition, as others wil

Making money doesn’t make your reputation... your reputation makes you money. Gala Gorman

Whether your business is product or service-oriented, the loyalty and dedication of your customers is greatly dependent on your reputation. Your most effective sales force is your existing customer base. Word-of-mouth or the personal recommendation, serves to create an expectation that you must only live up to - rather than one that you must create from scratch. The assets of your business have traditionally included property, plant, equipment, and your customer base. Progressive organizations understand that the concept of business assets should be expanded to include their good reputation. By being responsive to change, having the ability to conduct a constructive dialogue with stakeholders, and taking advantage of networked resources, the organization further extends their tangible and in-tangible non-traditional assets.

Companies are increasingly adopting socially responsible business practices based on sustainable development to ensure efficiency, stimulate innovation, and create top-line growth. This new approach to business requires leadership to re-think priorities with a focus on a longer-term agenda. The socially responsible leader understands that decisions made by management must focus not only on profit-making but also on reputation- building. Fortunately the latter feeds the former.

These are the Top 10 priorities that will ensure a sustainable future for your business or organization. After thoughtful consideration, priorities must be established (re-established) and communicated to stakeholders. With every area of the organization working in alignment with the vision, mission and values, goals and objectives are more easily reached. To begin the discovery process, use this list to honestly evaluate your organization’s priorities.

Define and demonstrate your values.
1. What products or services do you provide and how do they serve to demonstrate your values? You must first define your values and create your mission with a clear understanding of the values you wish to demonstrate. If your products and services can’t be reconciled with your values, trust is eroded.
2. How will your products or services impact stakeholders? Your stakeholders include stockholders, but the group also extends to staff, associates, vendors and the community that is directly or indirectly impacted by what you produce. Stakeholders become a far-extending community of concerned parties.
3. What filter is in place for decision-making? Your filter is created from having a clear understanding of your values and mission. Decisions are run through this filter before being communicated or implemented.
Create a recognizable image.
1. What is your desired image? Once you have defined your values and mission, you have an easier job of creating your image. You know how you want to be perceived and recognized and, consequently, you can take action that will create the desired result.
2. Are your logo and promotional materials consistent and memorable? Your logo is a powerful trigger that creates recognition for your organization. Careful thought and consideration should be given to your logo and how it communicates the message desired.
3. Does your marketing support and extend the desired image? Your marketing plan and program should serve to create and extend your brand recognition. All activities, whether they are marketing related or otherwise, should serve to create and support your brand environment.
Know your market and customer.
1. Who is your perfectly-aligned customer? You should be able to readily communicate the profile of your perfect customer. By creating this profile, you set the universal law of attraction into motion so that you can focus your energy on customers whose values and beliefs are in alignment with the organization’s.
2. What does your perfectly-aligned customer expect from your services? If you are focused on serving a customer that is perfectly-aligned with your values, by understanding how they expect to benefit from your services you create a powerful business model. You walk a mile in the customer’s shoes.
3. How might you extend your services to exceed expectations? Once you understand customer expectations, you can begin to discover ways to exceed them. It is important to maintain focus and know what you can realistically do without diluting your energy.
Strive for perfection.
1. Is perfection expected? Perfection isn’t conditional. It must be the primary goal regardless of circumstances. Every level of the organization should understand what it means to perfect its product or service.
2. How are mistakes or errors turned into learning opportunities? Mistakes and errors can be transformed into tremendous opportunities if they are given appropriate consideration. The root cause can be mined for its eye-opening insight into breakdowns in an organization’s systems and infrastructure.
3. Who decides if it’s perfect enough? There must be one clear standard that is demonstrated at every level of an organization. This standard applies regardless of time pressures or circumstances.
Treat your stakeholders like family.
1. Do you understand who your stakeholders are? Stakeholders is a fairly new term that extends far beyond an organization’s stockholders or owners. Even the organization’s customers are stakeholders - they have a vested interest in the organization’s continued existence and success.
2. Is community encouraged? For example, staff spends more of their waking hours with fellow workers than they do with their own family. By encouraging community through fostering relationships between stakeholders, the organization creates loyalty, dedication, and commitment.
3. Are wealth creation and benefits shared fairly? Careful consideration should be given to the distribution of wealth amongst those that are most instrumental in creating it - intrinsically and consequentially. All members of an organization’s family can expect to benefit from the success created by sharing and progressing the agenda.
Contribute to your local community.
1. Is your local community defined and understood? For some, local may be limited to a 10-mile radius. For others, local will encompass the globe. In order to contribute effectively to your local community, you must understand its make-up.
2. Is community participation encouraged and rewarded? The organization should create a win/win relationship with its community. The community provides it with its means for creating success and it gives back to the community appropriately by allocating and sharing its resources.
3. Do you understand how your local community extends globally? While many organizations may limit their focus to a community that is in their neighborhood, all organizations impact the global community in some way, shape, or form. It is instrumental in progressing the social responsibility agenda to initiate the dialog and take global considerations into account.
Make decisions considering intrinsic and consequential costs/benefits.
1. How are costs determined in decision-making? In the evaluation of any project or initiative, there are clearly identifiable associated costs. There are also consequential costs that can easily be overlooked if the decision-making process isn’t designed to incorporate a full-spectrum of cost considerations.
2. Are decisions made with a long-term focused perspective? Short-term motivations are generally limited to a strictly profit-oriented agenda. In order to effectively incorporate progressive and socially responsible initiatives, longer-term results must be considered and prioritized.
3. Does the organization tell the truth? There are lies and..there are lies. The truth should provide the recipient with the information needed to make an informed decision. If a decision is made based on inaccurate or incomplete information, it is based on lack of the truth.
Manage the organization with integrity.
1. Are financial records maintained to ensure accurate and meaningful reporting? Accurate financial reporting is critical to effective decision-making. Financial policies should be employed to create records that provide the most genuine and meaningful results of operations.
2. Does management emphasize being socially progressive? Most organizations delay the implementation of a socially responsible agenda until the pain associated with the delay is intolerable. By taking a pro-active approach, social responsibility becomes the competitive edge.
3. Do the company’s products and services promote quality of life? If the organization’s success is dependent on the degradation of society’s health and welfare, integrity will be beyond the organization’s reach. Products and services should be designed to contribute to human welfare.
Encourage innovation and continuous improvement.
1. How does the company capitalize on technological advancement? Technology is a powerful tool that can bring an organization’s stakeholders into closer proximity. In order to foster community, technology can be a great ally.
2. Are employees encouraged to increase competencies? Continuous improvement requires a commitment to education and personal/professional development. The organization’s compensation program should reward those that increase their skills that can be developed and applied to meet customer’s needs.
3. Are resources allocated to research and development? It is tempting to focus on today. In the competitive environment we operate in, a today-oriented focus is critically shortsighted. Innovation and improvement must be supported with a commitment of resources.
10. Tread lightly on the planet.
1. Is the workplace environmentally friendly? As was pointed out above, we spend more time in the workplace than we do in our home-place. The environment should be thoughtfully created to promote creativity, health, and productivity - with an emphasis on the environmental implications.
2. Have products and packaging been developed considering life cycle? The organization should have a clear understanding of where their products or services will end up 10 (or 100) years from now. When life cycle is taken into consideration, a product’s cost incorporates an entirely new perspective.
3. Does the organization understand its environmental impact? There is a trickle-down effect associated with just about anything we say or do. This trickle-down effect could also be referred to as a trickle-out effect. The environment is effected in seen and un-seen ways.

=====================================================

For more information, contact Gala Gorman between 9:0

Packaging - Sometimes A Real Pain
Obviously, when you package a product you want to protect it from the environment and make sure that the contents in the package don't get damaged and don't get out. But sometimes packaging companies just go a little bit too far. Think not? Well, let's take a look at some of the worst packaging jobs out in the marketplace.Back in the old days when you used to buy the latest Rolling Stones record, the shrink-wrap on the albums was pretty loose. And even when it wasn't, it was pretty easy to open up the albums. Just take a sharp edge and run it across the open side of the album and your shrink-wrap was open. Today, it's not quite that easy. On some CDs, the cellophane is so tight that the only way you're getting those things open is to crack them open. Heaven forbid somebody with arthritis tried to open up one of these things. Even young kids have problems with them.And if you think CDs are hard to open, have you ever tried opening a DVD? You know, the thin little boxes that contain these things that used to be on nice easy to open video tape boxes. DVD manufacturers must really be the most sadistic people on this planet. Go on. Try to find an edge of a DVD to open. You'll be searching for 30 minutes before you even get one-tenth of a way through getting the DVD out of the box.Oh, but it gets worse. And this kind of packaging really applies to a number of things so we'll just use one example. Most of the portable electronic devices made today are pretty small so the packages don't have to be on bulky boxes anymore. So today, they put things like portable CD players in those hard plastic molded packages where the plastic is molded to the actual item. Same shape and size. No room between the plastic and the item itsel

Create a recognizable image.

What is your desired image? Once you have defined your values and mission, you have an easier job of creating your image. You know how you want to be perceived and recognized and, consequently, you can take action that will create the desired result.
Are your logo and promotional materials consistent and memorable? Your logo is a powerful trigger that creates recognition for your organization. Careful thought and consideration should be given to your logo and how it communicates the message desired.
Does your marketing support and extend the desired image? Your marketing plan and program should serve to create and extend your brand recognition. All activities, whether they are marketing related or otherwise, should serve to create and support your brand environment.

Know your market and customer.

Who is your perfectly-aligned customer? You should be able to readily communicate the profile of your perfect customer. By creating this profile, you set the universal law of attraction into motion so that you can focus your energy on customers whose values and beliefs are in alignment with the organization’s.
What does your perfectly-aligned customer expect from your services? If you are focused on serving a customer that is perfectly-aligned with your values, by understanding how they expect to benefit from your services you create a powerful business model. You walk a mile in the customer’s shoes.
How might you extend your services to exceed expectations? Once you understand customer expectations, you can begin to discover ways to exceed them. It is important to maintain focus and know what you can realistically do without diluting your energy.

Strive for perfection.

Is perfection expected? Perfection isn’t conditional. It must be the primary goal regardless of circumstances. Every level of the organization should understand what it means to perfect its product or service.
How are mistakes or errors turned into learning opportunities? Mistakes and errors can be transformed into tremendous opportunities if they are given appropriate consideration. The root cause can be mined for its eye-opening insight into breakdowns in an organization’s systems and infrastructure.
Who decides if it’s perfect enough? There must be one clear standard that is demonstrated at every level of an organization. This standard applies regardless of time pressures or circumstances.

Treat your stakeholders like family.

Do you understand who your stakeholders are? Stakeholders is a fairly new term that extends far beyond an organization’s stockholders or owners. Even the organization’s customers are stakeholders - they have a vested interest in the organization’s continued existence and success.
Is community encouraged? For example, staff spends more of their waking hours with fellow workers than they do with their own family. By encouraging community through fostering relationships between stakeholders, the organization creates loyalty, dedication, and commitment.
Are wealth creation and benefits shared fairly? Careful consideration should be given to the distribution of wealth amongst those that are most instrumental in creating it - intrinsically and consequentially. All members of an organization’s family can expect to benefit from the success created by sharing and progressing the agenda.

Contribute to your local community.

Is your local community defined and understood? For some, local may be limited to a 10-mile radius. For others, local will encompass the globe. In order to contribute effectively to your local community, you must understand its make-up.
Is community participation encouraged and rewarded? The organization should create a win/win relationship with its community. The community provides it with its means for creating success and it gives back to the community appropriately by allocating and sharing its resources.
Do you understand how your local community extends globally? While many organizations may limit their focus to a community that is in their neighborhood, all organizations impact the global community in some way, shape, or form. It is instrumental in progressing the social responsibility agenda to initiate the dialog and take global considerations into account.

Make decisions considering intrinsic and consequential costs/benefits.

How are costs determined in decision-making? In the evaluation of any project or initiative, there are clearly identifiable associated costs. There are also consequential costs that can easily be overlooked if the decision-making process isn’t designed to incorporate a full-spectrum of cost considerations.
Are decisions made with a long-term focused perspective? Short-term motivations are generally limited to a strictly profit-oriented agenda. In order to effectively incorporate progressive and socially responsible initiatives, longer-term results must be considered and prioritized.
Does the organization tell the truth? There are lies and..there are lies. The truth should provide the recipient with the information needed to make an informed decision. If a decision is made based on inaccurate or incomplete information, it is based on lack of the truth.

Manage the organization with integrity.

Are financial records maintained to ensure accurate and meaningful reporting? Accurate financial reporting is critical to effective decision-making. Financial policies should be employed to create records that provide the most genuine and meaningful results of operations.
Does management emphasize being socially progressive? Most organizations delay the implementation of a socially responsible agenda until the pain associated with the delay is intolerable. By taking a pro-active approach, social responsibility becomes the competitive edge.
Do the company’s products and services promote quality of life? If the organization’s success is dependent on the degradation of society’s health and welfare, integrity will be beyond the organization’s reach. Products and services should be designed to contribute to human welfare.

Encourage innovation and continuous improvement.

How does the company capitalize on technological advancement? Technology is a powerful tool that can bring an organization’s stakeholders into closer proximity. In order to foster community, technology can be a great ally.
Are employees encouraged to increase competencies? Continuous improvement requires a commitment to education and personal/professional development. The organization’s compensation program should reward those that increase their skills that can be developed and applied to meet customer’s needs.
Are resources allocated to research and development? It is tempting to focus on today. In the competitive environment we operate in, a today-oriented focus is critically shortsighted. Innovation and improvement must be supported with a commitment of resources.

10. Tread lightly on the planet.

Is the workplace environmentally friendly? As was pointed out above, we spend more time in the workplace than we do in our home-place. The environment should be thoughtfully created to promote creativity, health, and productivity - with an emphasis on the environmental implications.
Have products and packaging been developed considering life cycle? The organization should have a clear understanding of where their products or services will end up 10 (or 100) years from now. When life cycle is taken into consideration, a product’s cost incorporates an entirely new perspective.
Does the organization understand its environmental impact? There is a trickle-down effect associated with just about anything we say or do. This trickle-down effect could also be referred to as a trickle-out effect. The environment is effected in seen and un-seen ways.

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For more information, contact Gala Gorman between 9:

How to Prepare an Agenda That Works
People lose control of meetings because they prepare ineffective agenda. Here's how to make sure that your meetings run the way that you want.1) Put the goals for the meeting on the top of the agenda. These should appear as headlines above each major part of the agenda. They serve to tell everyone what you want to accomplish during the meeting.2) Describe the outcomes for each goal. That is, tell people what will happen as a result of completing the goals for the meeting. These are the benefits (or incentives) for achieving the goals. Note: these can be left off of the agenda if you describe them briefly as part of introducing each goal.3) Calculate the cost of the meeting and put this on the agenda. This shows everyone how much the meeting costs, which helps create a sense of appropriate urgency. It also helps you design a meeting that makes money for your business.4) Plan activities that achieve the goals. These activities should be based on equitable participation and consensus. Include the amount of time allotted for each step, a description of the activity, and the person responsible for leading it. Ideally, this list of activities should be so complete that someone else could use it to lead your meeting.5) Put the meeting's arrival time as the first activity. Set this at 5 to 10 minutes before you want to convene. This provides a buffer time for people to arrive as well as a time for social talk.6) Include logistical details such as the location and directions to the meeting, what to bring (e.g., last months sales figures), and how to prepare (e.g., read the XYZ report). In general, tell the attendees everything that they need to know so that they can participate effectively in the meeting.7) Provid

yond an organization’s stockholders or owners. Even the organization’s customers are stakeholders - they have a vested interest in the organization’s continued existence and success.

Is community encouraged? For example, staff spends more of their waking hours with fellow workers than they do with their own family. By encouraging community through fostering relationships between stakeholders, the organization creates loyalty, dedication, and commitment.

Are wealth creation and benefits shared fairly? Careful consideration should be given to the distribution of wealth amongst those that are most instrumental in creating it - intrinsically and consequentially. All members of an organization’s family can expect to benefit from the success created by sharing and progressing the agenda.

Contribute to your local community.

Is your local community defined and understood? For some, local may be limited to a 10-mile radius. For others, local will encompass the globe. In order to contribute effectively to your local community, you must understand its make-up.
Is community participation encouraged and rewarded? The organization should create a win/win relationship with its community. The community provides it with its means for creating success and it gives back to the community appropriately by allocating and sharing its resources.
Do you understand how your local community extends globally? While many organizations may limit their focus to a community that is in their neighborhood, all organizations impact the global community in some way, shape, or form. It is instrumental in progressing the social responsibility agenda to initiate the dialog and take global considerations into account.

Make decisions considering intrinsic and consequential costs/benefits.

How are costs determined in decision-making? In the evaluation of any project or initiative, there are clearly identifiable associated costs. There are also consequential costs that can easily be overlooked if the decision-making process isn’t designed to incorporate a full-spectrum of cost considerations.
Are decisions made with a long-term focused perspective? Short-term motivations are generally limited to a strictly profit-oriented agenda. In order to effectively incorporate progressive and socially responsible initiatives, longer-term results must be considered and prioritized.
Does the organization tell the truth? There are lies and..there are lies. The truth should provide the recipient with the information needed to make an informed decision. If a decision is made based on inaccurate or incomplete information, it is based on lack of the truth.

Manage the organization with integrity.

Are financial records maintained to ensure accurate and meaningful reporting? Accurate financial reporting is critical to effective decision-making. Financial policies should be employed to create records that provide the most genuine and meaningful results of operations.
Does management emphasize being socially progressive? Most organizations delay the implementation of a socially responsible agenda until the pain associated with the delay is intolerable. By taking a pro-active approach, social responsibility becomes the competitive edge.
Do the company’s products and services promote quality of life? If the organization’s success is dependent on the degradation of society’s health and welfare, integrity will be beyond the organization’s reach. Products and services should be designed to contribute to human welfare.

Encourage innovation and continuous improvement.

How does the company capitalize on technological advancement? Technology is a powerful tool that can bring an organization’s stakeholders into closer proximity. In order to foster community, technology can be a great ally.
Are employees encouraged to increase competencies? Continuous improvement requires a commitment to education and personal/professional development. The organization’s compensation program should reward those that increase their skills that can be developed and applied to meet customer’s needs.
Are resources allocated to research and development? It is tempting to focus on today. In the competitive environment we operate in, a today-oriented focus is critically shortsighted. Innovation and improvement must be supported with a commitment of resources.

10. Tread lightly on the planet.

Is the workplace environmentally friendly? As was pointed out above, we spend more time in the workplace than we do in our home-place. The environment should be thoughtfully created to promote creativity, health, and productivity - with an emphasis on the environmental implications.
Have products and packaging been developed considering life cycle? The organization should have a clear understanding of where their products or services will end up 10 (or 100) years from now. When life cycle is taken into consideration, a product’s cost incorporates an entirely new perspective.
Does the organization understand its environmental impact? There is a trickle-down effect associated with just about anything we say or do. This trickle-down effect could also be referred to as a trickle-out effect. The environment is effected in seen and un-seen ways.

=====================================================

For more information, contact Gala Gorman between 9:

Making Your Business Sell Online With Out Spending On Marketing
Frankly no one really can comprehend how many web pages and sites exist, because they?re springing up at warp speed. And rightfully so.it is fair to say we have all become quite dependent of the internet and the content on the sites are rising. Who really know the correct system on how to create content for a web site?To be frank there is a large amount of big name sites that need better web site copy and content. In general terms, mediocre websites seem to be a common happening. And most important, web site content reveals a lot about you, your product and your company...so why would anyone want it to be just pleasant and acceptable? Discover a first look into how to create content for your web site.Most look for a web developer and graphic artist to get the site up and running.Great! But now what? By not maximizing excellent sales copy and content, it is very likely that you have wasted a good investment on a design -that no one can even see. This also is how Search Engine Position Website Promotion Services and ghostwriting articles can help you succeed.Transforming your ideas into persuasive web site content is critical. Below is a simple guide to get you up and running on how to create content for a web site: Good content is the key.Unique and persuasive web copy creates sales not pictures or flashy images. Alot of web visitors will just review ansd skim sites.All web content should cue interest to their visitors and have eye grabbning text - focused web content keeps visitors coming back for more. Make your text easy to scan.

Manage the organization with integrity.

Are financial records maintained to ensure accurate and meaningful reporting? Accurate financial reporting is critical to effective decision-making. Financial policies should be employed to create records that provide the most genuine and meaningful results of operations.
Does management emphasize being socially progressive? Most organizations delay the implementation of a socially responsible agenda until the pain associated with the delay is intolerable. By taking a pro-active approach, social responsibility becomes the competitive edge.
Do the company’s products and services promote quality of life? If the organization’s success is dependent on the degradation of society’s health and welfare, integrity will be beyond the organization’s reach. Products and services should be designed to contribute to human welfare.

Encourage innovation and continuous improvement.

How does the company capitalize on technological advancement? Technology is a powerful tool that can bring an organization’s stakeholders into closer proximity. In order to foster community, technology can be a great ally.
Are employees encouraged to increase competencies? Continuous improvement requires a commitment to education and personal/professional development. The organization’s compensation program should reward those that increase their skills that can be developed and applied to meet customer’s needs.
Are resources allocated to research and development? It is tempting to focus on today. In the competitive environment we operate in, a today-oriented focus is critically shortsighted. Innovation and improvement must be supported with a commitment of resources.

10. Tread lightly on the planet.

Is the workplace environmentally friendly? As was pointed out above, we spend more time in the workplace than we do in our home-place. The environment should be thoughtfully created to promote creativity, health, and productivity - with an emphasis on the environmental implications.
Have products and packaging been developed considering life cycle? The organization should have a clear understanding of where their products or services will end up 10 (or 100) years from now. When life cycle is taken into consideration, a product’s cost incorporates an entirely new perspective.
Does the organization understand its environmental impact? There is a trickle-down effect associated with just about anything we say or do. This trickle-down effect could also be referred to as a trickle-out effect. The environment is effected in seen and un-seen ways.

=====================================================

For more information, contact Gala Gorman between 9:

The Best Way To Win New Business
In order to make a sale your customer needs to believe you are the person with the product or service who will solve their problem. They need to get to the point where they trust that you will make things better for them.Just because you know all about your products and services, your client will not. There may be huge gaps in their understanding of what you do and how long it takes. They may be ignorant of the knowledge and skill required to do what you do and what's more: they do not know what they do not know. They may not see the value in what you provide so it is your job to educate them. Can you demonstrate your product? How many of the senses can you involve? Can you prove your cost-effectiveness? Do you have a graph to show savings? What about case studies, before and after pictures, or testimonials from happy customers?Teachers of fiction writers repeatedly tell their students: 'Show, don't tell'. In other words, don't tell the reader the soldier went to war and felt miserable. Show the reader his misery -- the rats in the trench, the incessant rain, his cold hands against the steely bayonet and the mud that made the flesh around his finger nails rot like maggots on last month's cauliflower cheese. You get the picture!Show your clients the advantages of your product or service. Show them what it means to them -- how it will save them time, make them more money, make them thinner, younger, more gorgeous.For example, if you are selling tax advice show your customer a testimonial from a happy client that saved $5,000 in taxes last year after spending just $400 with you.Imagine you are selling a pre-cracked fresh egg mix to a meringue company; work out the savings in breakages, transportation and packing

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For more information, contact Gala Gorman between 9:00 a.m. and 5:00 p.m. Pacific Time at:

METACOMM MEDIA
A division of MetaComm International, LLC
(888) 886-4111 or (702) 286-4111
Post Office Box 1016
Boulder, CO 80306
E-mail: gala@metacommintl.com

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Ohio payroll has some unique aspects and conditions. Some of the details and laws are set out in this article including information concerning: tax withholding and reporting; unemployment insurance taxes and reporting; wage and hour laws; and child support withholding.

The search for venture capital financing is not for the weak or inexperienced. Here are some essential tips to help you raise that needed capital without giving up an arm and a leg.

Summarize your message into a short, memorable caption and you simplify the selection process for buyers.

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