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  • Actual for You - Business Foundations - Setting Strong Foundations for More Business

    Local Marketing: 10 Easy Ways to Sell More to Your Neighbors
    Have a business that's purely local in focus? Or simply want to beef up your client roster with more folks from your local area?Here are 10 simple solutions to your local marketing challenges ...1. Make sure that your website specifically targets your local market. People are increasingly heading online to find local vendors. Make sure to broadcast your site's URL to all of your prospects and clients, and ask your web designer to ensure that the website is search-engine friendly for people seeking information about vendors in your city.You migh
    ne including yourself. When you live your life from integrity, you experience freedom and power that impacts all areas of your life. Success begins with integrity.

  • Taking Responsibility. When you take responsibility for your actions, you give up any reasons or justifications not to do something. As Brian Tracey, well-known author and speaker says, “The mark of e
    Collection Agency Selection
    Frankly, given the legal and regulatory requirements involved in attempting to collect a debt, it makes as much sense to do it yourself as it does to try to remove your own appendix. A collection agency is, on the whole, much cheaper than a doctors - and lawyers. Do yourself a favor and let a professional collection agency handle this complex matter for you.It is an unfortunate fact that the collections industry is not regulated much by the government. Absolutely anybody can set themselves up with an "office" and call themselves a collection agency. You don't have
    Before you start making those calls and seeing more clients, you must be fully prepared to get the business. Although you may be eager to close more sales, there are several things to take care of before you’re on your way to achieving your sales goals.

    Imagine building your dream house. The first thing you would do is pour cement into the ground to create a solid foundation on which to rest the house. Once the foundation is in place, you’ll be ready to build a dream house that will last forever. It’s the same with growing your sales and building your client list. When you have a strong foundation in place, you’re powerfully prepared and confident to call on prospects, and go after new business.

    The foundation to bringing in more sales is made up of the following 4 key qualities:

    1. Acting from Integrity
    2. Taking Responsibility
    3. Keeping Promises
    4. Creating a Plan

    Successful people embody these 4 qualities consistently in their lives. Let’s take a look at each of these qualities and how it works.

    1. Acting from Integrity. When you’re a person of integrity, you value and honor the word you give to do something. You are someone who is being accountable, trustworthy and honest. If you say you’re going to deliver your product by a certain date, you deliver it by that date. If you say you’re going to make 30 calls a day, you make those calls each day. You never step over anything with anyone including yourself. When you live your life from integrity, you experience freedom and power that impacts all areas of your life. Success begins with integrity.
    2. Taking Responsibility. When you take responsibility for your actions, you give up any reasons or justifications not to do something. As Brian Tracey, well-known author and speaker says, “The mark of e
      7 Mental Marketing Principles for Authors and Solo Professionals
      Authors and solo professionals can grow their businesses by mastering the seven mental marketing principles outlined below:Try new things. It is crucial that you stay involved in your industry and network with other professionals. You will learn the techniques that really work and build phenomenal long-lasting partnerships this way. For instance, have you considered hosting an online radio show, podcasting, or blogging to promote your books and other products?Recognize fear and move through it. Are your fears keeping you from t
      which to rest the house. Once the foundation is in place, you’ll be ready to build a dream house that will last forever. It’s the same with growing your sales and building your client list. When you have a strong foundation in place, you’re powerfully prepared and confident to call on prospects, and go after new business.

      The foundation to bringing in more sales is made up of the following 4 key qualities:

      1. Acting from Integrity
      2. Taking Responsibility
      3. Keeping Promises
      4. Creating a Plan

      Successful people embody these 4 qualities consistently in their lives. Let’s take a look at each of these qualities and how it works.

      1. Acting from Integrity. When you’re a person of integrity, you value and honor the word you give to do something. You are someone who is being accountable, trustworthy and honest. If you say you’re going to deliver your product by a certain date, you deliver it by that date. If you say you’re going to make 30 calls a day, you make those calls each day. You never step over anything with anyone including yourself. When you live your life from integrity, you experience freedom and power that impacts all areas of your life. Success begins with integrity.
      2. Taking Responsibility. When you take responsibility for your actions, you give up any reasons or justifications not to do something. As Brian Tracey, well-known author and speaker says, “The mark of e
        Can You Afford Not To Advertise?
        Without a doubt, one of the most difficult things to decide for any business is how much to spend on promotion. There is one way to determine the answer. How much is the customer worth to you? This would be a sure sign on how much you can afford to spend on advertising.A simple way to determine this is by figuring out what the Cost Per Contact would be. Lets say you spent $1,000 on advertising in a magazine and your advertisement will be seen by 1,000 paid subscribers of this publication. The Cost Per Contact would be $1.00 per contact, which is a small price to
        up of the following 4 key qualities:

        1. Acting from Integrity
        2. Taking Responsibility
        3. Keeping Promises
        4. Creating a Plan

        Successful people embody these 4 qualities consistently in their lives. Let’s take a look at each of these qualities and how it works.

        1. Acting from Integrity. When you’re a person of integrity, you value and honor the word you give to do something. You are someone who is being accountable, trustworthy and honest. If you say you’re going to deliver your product by a certain date, you deliver it by that date. If you say you’re going to make 30 calls a day, you make those calls each day. You never step over anything with anyone including yourself. When you live your life from integrity, you experience freedom and power that impacts all areas of your life. Success begins with integrity.
        2. Taking Responsibility. When you take responsibility for your actions, you give up any reasons or justifications not to do something. As Brian Tracey, well-known author and speaker says, “The mark of e
          Selling Your Small Business
          So, the business you started 20 years ago has been successful, and now you're thinking about moving on to the next phase of your life. If you’re "lucky," the next generation in your family has been groomed to take over and your only real issue is to find the most tax advantageous way to pass it down. Remember, before you do, though, statistics show only about 1/3 of family businesses make it through the 2nd generation and then only 1/3 of those make it through the 3rd generation.If selling is the option you're looking at, you're about to enter a different world - a
          m Integrity. When you’re a person of integrity, you value and honor the word you give to do something. You are someone who is being accountable, trustworthy and honest. If you say you’re going to deliver your product by a certain date, you deliver it by that date. If you say you’re going to make 30 calls a day, you make those calls each day. You never step over anything with anyone including yourself. When you live your life from integrity, you experience freedom and power that impacts all areas of your life. Success begins with integrity.
        3. Taking Responsibility. When you take responsibility for your actions, you give up any reasons or justifications not to do something. As Brian Tracey, well-known author and speaker says, “The mark of e
          5 Easy Steps to Conference Calling Provider Selection
          This is a quick start guide to selecting the right conferencing company for you. The purpose of this article will be to give a easy to follow and quick guideline for anyone searching for a conferencing service. It will be assumed the decision has been made between which type of conferencing is sought after- video, web, or teleconferencing. It will also be assumed that you have decided on your budget.First we will deal with price versus benefit. If the conferencing service you have been researching comes across as easy to use, has what you seek, and
          ne including yourself. When you live your life from integrity, you experience freedom and power that impacts all areas of your life. Success begins with integrity.
        4. Taking Responsibility. When you take responsibility for your actions, you give up any reasons or justifications not to do something. As Brian Tracey, well-known author and speaker says, “The mark of excellent people is that they refuse to make excuses, blame others, or complain about their situations. Instead, they say, over and over, I am responsible!” When you’re being responsible, you know you’re the one to get the job done and expect no one to do it but yourself.
        5. Keeping Promises. When you make a promise, you are stating your commitment to the result. Your word becomes action. Your promise supports your commitment rather than your mood. It engages you as a player in life, and you cease to be a spectator watching from the stands. When you give your promise to another person, you are holding yourself accountable to that person. It’s now out in the world and becomes more real for you. This is true for all aspects of your life. You will see your sales increase when you keep your promises.
        6. Creating a Plan. When you create a sales plan, you are designing the steps that will lead to achieving your goals and keeping your promises. With a clear and specific plan in place, you have a road map to follow that will get you where you want to go with an end in sight. A well thought-out plan helps you to be organized, focused, and on track to reach your sales goals.

        I invite you to start putting these qualities into your day-to-day business and see the results that will follow. You will be surprised at how much success you will achieve.

        ASSIGNMENT

        Your assignment this week is to answer the following questions and fill in the blanks:

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