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Actual for You - Sun Zi Art of War - Using Direct and Indirect Forces to Achieve Competitive Advantage
A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning British Airways’ tail fin, ICI’s letterhead or Sainsbury’s checkout seem to come at a huge price.So do these companies have too much
For instance, if you want a nice meal with romantic ambience, would you go to
A card merchant account can put your business on the road to financial success. If your company is not yet accepting credit card payments, you are missing out on the powerful potential of this income stream. Many business owners who started taking credit card payments claim that their income has doubled while overhead
In the first sentence, Sun Zi mentioned to use direct force to match the enemy and using indirect force to win the enemy. And in the next few sentences, he mentioned that the combinations of these two types of forces are infinite and its interactions and can produce wonderful results. So how do we apply this wisdom into business?
BUSINESS APPLICATION
Direct forces in war would be analogous to the quality (or price) of your services or products in business. The indirect forces in war would be analogous to the intangibles like branding (the feelings you want your consumer to be associated with when they use your product or services.) or service level in business. Now, quality and price can be easily mimicked but it is the intangibles that are difficult to replicate, it usually gives a business a sustainable competitive edge over his rivals and allows differentiation between products and services easily thus the reason why I called it the indirect forces.
For instance, if you want a nice meal with romantic ambience, would you go to
As a child I can remember going through the tunnel that connects East Boston with Boston holding my breath. Absurd behavior? Sure, but in my mind I was preparing for the time when the tunnel would run out of air.A friend told me that as a child he taught himself to write with his left hand even though he was
In the first sentence, Sun Zi mentioned to use direct force to match the enemy and using indirect force to win the enemy. And in the next few sentences, he mentioned that the combinations of these two types of forces are infinite and its interactions and can produce wonderful results. So how do we apply this wisdom into business?
BUSINESS APPLICATION
Direct forces in war would be analogous to the quality (or price) of your services or products in business. The indirect forces in war would be analogous to the intangibles like branding (the feelings you want your consumer to be associated with when they use your product or services.) or service level in business. Now, quality and price can be easily mimicked but it is the intangibles that are difficult to replicate, it usually gives a business a sustainable competitive edge over his rivals and allows differentiation between products and services easily thus the reason why I called it the indirect forces.
For instance, if you want a nice meal with romantic ambience, would you go to
Grey's Anatomy has been (falsely) pegged as show primarily for the female population. This is patently ridiculous. There are female story lines to be sure, but there are also decidedly male-oriented story lines. This all is indicative of a larger issue regarding the pigeon-holing of television programs seemingly geare
BUSINESS APPLICATION
Direct forces in war would be analogous to the quality (or price) of your services or products in business. The indirect forces in war would be analogous to the intangibles like branding (the feelings you want your consumer to be associated with when they use your product or services.) or service level in business. Now, quality and price can be easily mimicked but it is the intangibles that are difficult to replicate, it usually gives a business a sustainable competitive edge over his rivals and allows differentiation between products and services easily thus the reason why I called it the indirect forces.
For instance, if you want a nice meal with romantic ambience, would you go to
Business forms play an important role in any successful organization. They help the business houses in many ways such as conducting day-to-day work smoothly, maintaining good customer relationship, complying statutory requirements, and many other things.Advancement in information technology enables business org
For instance, if you want a nice meal with romantic ambience, would you go to
7 Steps to Help You Change Careers and Establish a Workable Career Plan If you are thinking of a career change or if you are trying to lay out a tangible career plan for yourself, there are several important things to consider.Step One – Self Assessment Self-Assessment is an import
For instance, if you want a nice meal with romantic ambience, would you go to Burger King or McDonalds? If you want cheap food, would you want to go to a high class restaurant with dedicated waiters? What makes you prefer a certain restaurant over others when what they serve to you are basically steaks?
Let us further the restaurant example. Imagine there two restaurants, they serve good sirloin steaks, beef from Kobe, extremely good gravy and same pricing. But one is dirty and the other is extremely clean, almost to the extent of dust free. Which restaurant would you go to? Note here is that it does not cost much to have a clean toilet in your restaurant, but think of the immense attraction you would have on hygiene-conscious clients? So this is one way of using indirect forces to win over your rivals in business.
With that in mind, you can see that there are infinite areas of applying direct and indirect forces in your business. Use direct forces to replicate what your rivals are having and use indirect forces to differentiate yourself from your rivals.
By having different combinations of using direct and indirect forces, you can have infinite strategies for your business.
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