At local speaking engagements, I share my expertise as a business coach and receive numerous business cards in return. I could send them all a quick email because that would be the easy thing to do. Yet, I take the time to send out a personal handwritten note thanking t

However, the executive team to the management team to the individual front line employees must remember that the human touch is what makes the plan exceptionally executable. Unfortunately, there seems to be a new conditioning that technology alone is the only action needed to make the plan executable. Please let me explain through three examples.

• Example One

  With email allowing people to communicate globally, there is now a presumption that you never need to pick up the phone and make a personal phone call. For example in my strategic plan is a critical goal category of name awareness for myself, Leanne Hoagland-Smith. Writing from article marketing to publications in national journals is one of my goals. As I performance improvement writer for a local newspaper to business journals and educational journals in different states, communication is mostly electronic. Articles and columns are submitted via email. Revisions are resubmitted and then they are published.

  About once a month, I take time to call each of these individuals responsible for overseeing these writing efforts. By reaching out via the telephone lines, I am further building a relationship for success in today’s world is all about relationships. Through these verbal communications, I can ask questions about feedback to writing quality.

• Example Two

  When working with new car dealerships to increase sales, I have learned that the dealership sends out electronically generated letters using their customer relationship management (CRM) software thanking people for buying a car to reminding them of their next oil change. When asking the new car and used car sales staff, how many hand written notes they send out, the response was few to none. People will generally open handwritten notes before the standard white business envelop. Relying on technology removes the personal touch. People buy from people they trust and not from mass produced form letters.

• Example Three

  At local speaking engagements, I share my expertise as a business coach and receive numerous business cards in return. I could send them all a quick email because that would be the easy thing to do. Yet, I take the time to send out a personal handwritten note thanking th

  Eliminating Profit Robbing Telemarketing Calls to Your Business
  Most of us small business owners don’t have the luxury of having a secretary or office manager to screen our calls for us. It can become overwhelming when answering sales call after sales call from telemarketers prevent us from doing what makes us money. To top it off, we can sometimes be talked into spending our hard earned money on products or services that are often overprice
  lan executable. Please let me explain through three examples.
  • Example One

    With email allowing people to communicate globally, there is now a presumption that you never need to pick up the phone and make a personal phone call. For example in my strategic plan is a critical goal category of name awareness for myself, Leanne Hoagland-Smith. Writing from article marketing to publications in national journals is one of my goals. As I performance improvement writer for a local newspaper to business journals and educational journals in different states, communication is mostly electronic. Articles and columns are submitted via email. Revisions are resubmitted and then they are published.

    About once a month, I take time to call each of these individuals responsible for overseeing these writing efforts. By reaching out via the telephone lines, I am further building a relationship for success in today’s world is all about relationships. Through these verbal communications, I can ask questions about feedback to writing quality.

  • Example Two

    When working with new car dealerships to increase sales, I have learned that the dealership sends out electronically generated letters using their customer relationship management (CRM) software thanking people for buying a car to reminding them of their next oil change. When asking the new car and used car sales staff, how many hand written notes they send out, the response was few to none. People will generally open handwritten notes before the standard white business envelop. Relying on technology removes the personal touch. People buy from people they trust and not from mass produced form letters.

  • Example Three

    At local speaking engagements, I share my expertise as a business coach and receive numerous business cards in return. I could send them all a quick email because that would be the easy thing to do. Yet, I take the time to send out a personal handwritten note thanking t

    Choose Your Job Options With Care
    Want to be an astronaut or a baker or a carpenter? Perhaps you'd prefer to be a chef or a pilot or a successful entrepreneur? Choosing your options is never going to be that easy; what you need is to collate the things you are good at with the things you enjoy doing and then see where that leads you.When you pull together your achievements (ok I know thats the hard pa
    ournals and educational journals in different states, communication is mostly electronic. Articles and columns are submitted via email. Revisions are resubmitted and then they are published.

    About once a month, I take time to call each of these individuals responsible for overseeing these writing efforts. By reaching out via the telephone lines, I am further building a relationship for success in today’s world is all about relationships. Through these verbal communications, I can ask questions about feedback to writing quality.

  • Example Two

    When working with new car dealerships to increase sales, I have learned that the dealership sends out electronically generated letters using their customer relationship management (CRM) software thanking people for buying a car to reminding them of their next oil change. When asking the new car and used car sales staff, how many hand written notes they send out, the response was few to none. People will generally open handwritten notes before the standard white business envelop. Relying on technology removes the personal touch. People buy from people they trust and not from mass produced form letters.

  • Example Three

    At local speaking engagements, I share my expertise as a business coach and receive numerous business cards in return. I could send them all a quick email because that would be the easy thing to do. Yet, I take the time to send out a personal handwritten note thanking t

    Commitment: A Door to Open
    Is commitment something you gain on the way, or do you need it right from the start?Many projects and business activities fail because of a lack of commitment. Some of these activities stop halfway others near the end – when most commitment is needed – and others do not even get really started. It?s all in the emotion around it. People can be sceptic at first, they are in
    iting quality.
  • Example Two

    When working with new car dealerships to increase sales, I have learned that the dealership sends out electronically generated letters using their customer relationship management (CRM) software thanking people for buying a car to reminding them of their next oil change. When asking the new car and used car sales staff, how many hand written notes they send out, the response was few to none. People will generally open handwritten notes before the standard white business envelop. Relying on technology removes the personal touch. People buy from people they trust and not from mass produced form letters.

  • Example Three

    At local speaking engagements, I share my expertise as a business coach and receive numerous business cards in return. I could send them all a quick email because that would be the easy thing to do. Yet, I take the time to send out a personal handwritten note thanking t

    Are You Ready for Direct Response Radio Advertising?
    These Six Questions Tell You How to Make the Answer “Yes”Direct response radio advertising is an amazingly under recognized way to grow a business quickly and profitably. For one thing, it's fully accountable, so every dollar spent can be tracked to the revenue it generates and unprofitable spending can be eliminated. In addition, it's extremely scalable. Once you
    ess envelop. Relying on technology removes the personal touch. People buy from people they trust and not from mass produced form letters.
  • Example Three

    At local speaking engagements, I share my expertise as a business coach and receive numerous business cards in return. I could send them all a quick email because that would be the easy thing to do. Yet, I take the time to send out a personal handwritten note thanking them for taking the time from their busy schedules to listen to me. These personal acknowledgements have given me not only additional business, but a greater recognition within my target market.

  These three examples demonstrate the benefits of the human touch. When we rely exclusively on technology and ignore the human touch, we lose our own humanity and what makes us special to our customers.