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Actual for You - Understanding Value
You may think you don't need to be creative. But creativity can help you do a better job of what you do. Just look at the military. Who would think that stand-up-straight-and-stick-the-gut-in military needed to be creative? All they do is follow orders - or so we think. But the US military was one of the first modern organizations to realize that innovation could help them. They organized an elite team to investigate innovative giants as well as all creative problem solving methods and techniques. They then applied these creativity techniques to "NATO military, intelligence and political problems," getting inventive solutions to new as well as old dilemmas.You may not think you need to do a better job of what you do. I can hear you thinking, "I'm sitting pretty - I don't need to change. And besides, creativity is okay for strategy types like the military, or marketing people or - anyone but me."Right now you may be secure in your job. But will you be two years from now?What if your job changes, or your market disappears? Change is happening at faster than lightening speed now. Will you have the resiliance to meet those challenges? Will your mind be flexible enough to tear the lid off that proverbial box and come up with new solutions to new problems?Being innovative can be a smart move. Doing a better job of what you do makes you look better to your supervisors. And it also makes you feel more fulfilled and satisfied. Those are two very good reasons for cultivating creativity in your job.But what exactly is creativity? According to Michael Michalko, one of the world's leading experts in the field, creative people are those who come up with more ideas in a shorter space of time. They had more good ide
ProblemsIn many ways, the requests for technical assistance are symptomatic of the deficiencies in the users' training or the quality of the documentation they were given. Of course, the users have to read the training material; understandably, the reading can be monotonous. However, producing step-by-step videos for the purpose of instructing does not make economic sense. This is especially difficult if the user seeking assistance is extremely ill-informed.SolutionAn after-sales service team puts together technical demonstration online to explore and explain the problem. A panic button on the WEB site connects the client to a meeting room from where the presentation is made, simultaneously, by an agent. The agent might ask the client to go to a specific page of a knowledge database; for example, the one that describes step by step all the steps required to complete an operation. Also, the usual questions, the FAQ (Frequently Ask Questions), are put together on prerecorded help clips that the clients can consult, as free service, 24 hours a day, 7 days a week.ResultsThe audio-visual is without doubt the most powerful of all media. The television and cinema are proof enough for this. The level of comprehension is manifestly superior as is the level of satisfaction of the clientele. By converting part of the technical assistance requests to self-service, the cost per client can be lowered, thus enabling more resources to be available for the more difficult cases. Thus, with us, long distance technical support, in telework, is available just a click away. PDF vers
Value is the key to profit. Understanding value can tell you a lot about how to generate greater profits in any business.
Profit is the difference between your costs and the price you get for something – anything – in the marketplace. A good way to think about this is:
Price
- Cost =
Profit
This means that great profits always come from a good understanding of your costs and pricing, but that can be much more difficult than it sounds.
Profit can be thought of in a lot of different ways, but it’s important to understand the role that profit plays in capitalist societies to really get a handle on the thing. The purpose of profit – in a free market – is to attract people and investment to activities that are valuable to others. Period. This means that mos
Durable decal printing should take into consideration the message or artwork you need to display. For example, if you need your logo only, you will need to find the closest standard ink color available or use black as a solid stand by. Take into account, too, the color of the item your decals will be applied to. Make sure you have contrast so that the decal will stand out. Durable decals are made up of 3 basic components, which are decal size, decal material, and decal ink colors. They are provided as single labels with a split back liner.Decal Material Choices: Durable decal material selection is typically based on the color or transparency of the item the decals will be applied to and. Choose from white vinyl or transparent polyester. The polyester material can be printed with adhesive on the face or back. Printing on the face of the label makes it possible to apply the decal so it can be seen correctly through glass.Transparent Polyester Durable Decal Material - Adhesive On Back: See through poly with a permanent, pressure sensitive adhesive. It has a 3-5 year outdoor durability rating. Permanent adhesive. 60# face stock / 40# liner. Use adhesive on back to apply to any surface, and be read from the side it is applied to. Use adhesive on front to apply to glass for reading label through the glass.Decal Color Choices: Durable decal printing colors come from the Pantone Matching System, or PMS. PMS is a "solid-color" matching system, used primarily for specifying second or third colors in printing durable decals - meaning colors in addition to black, (although, one can certainly print a one-color piece using a PMS color and no black all). Most PMS colors ha
Price
- Cost =
Profit
This means that great profits always come from a good understanding of your costs and pricing, but that can be much more difficult than it sounds.
Profit can be thought of in a lot of different ways, but it’s important to understand the role that profit plays in capitalist societies to really get a handle on the thing. The purpose of profit – in a free market – is to attract people and investment to activities that are valuable to others. Period. This means that mo
If you are thinking about building a small business or buying an existing business, the number one tool every small business must have is a customer database. Without a good quality customer database, you will have no Goodwill when you decided to sell or exit your business. It is that important that without it, you will lose over half of the value of your business when you goto sell your business.Let me explain … why the customer database is so important?The role of the customer database is to tell the history and the story of your customers over a period of time. Many accountants will tell you that your customer database is your accounting package like MYOB and QUICKEN. In fact, I will tell you now that if you only use these applications you are seriously restricting the success of your business as accounting packages do not tell you the full history of the relationship between you and your customers.The customer database is the most important tool in your whole business. It contains every bit of information about your customers where as the accounting system only contains basic contact information and what they have purchased. The sort of information that you want to store in your customer database does varies depending on the type of business you actually have.The sort of information I would generally expect in the customer database are things like, their contact information, products they are interested in, information about what they are expecting from you, when you have contacted them and what they discussed, what marketing material you sent to them and whether they bought off that marketing material, what adverts brought them to you, what their average dollar sale is, what their predicted long term
This means that great profits always come from a good understanding of your costs and pricing, but that can be much more difficult than it sounds.
Profit can be thought of in a lot of different ways, but it’s important to understand the role that profit plays in capitalist societies to really get a handle on the thing. The purpose of profit – in a free market – is to attract people and investment to activities that are valuable to others. Period. This means that mo
October Billing Performance Index (BPI) outperformed September value by 23%, replacing one participant in the list of top ten performers and raising the index from 21.9 up to 17.8. This article describes a fifth iteration of a prototype for a rule-based chiropractic billing index, including its coverage definition, update cycle, volume weighting, and provided information.BPI = 17.8 means that the average of ten top performing payers working with BillingPrecision.com clients have 17.8% of Accounts Receivable beyond 120 days. BPI is a key billing performance characteristic, as it is a proxy of the claims that are never paid. Obviously, the lower is the index the better is billing performance. The table below also lists the top ten performing payers and their relative index as recorded in Billing Precision's system. Billing Precision Index 17.8 Horizon 3.7 (up from 9.5 in September) Blue Cross Blue Shield Wisconsin 6.9 Blue Cross Blue Shield Illinois 7.1 (up from 14.8 in September) Medicare New Jersey 10.8 (up from 13.2 in September) United Health Care 11.7 (down from 9.7 in September) Cigna 12.2 (up from 18 in September) Blue Cross Blue Shield New Jersey 17.7 (up from 22.5 in September) Medicare Wisconsin 19.2 (up from 23.4 in September) Aetna 20.1 (down from 19.8 in September) Blue Cross Blue Shield Florida 44.6 (up from 55.5 in September) Dropped participant from September BPI: Medicare Virginia 14.9 Improved participants with respect to September BPI: Horizon 3.7 (up fr
Profit can be thought of in a lot of different ways, but it’s important to understand the role that profit plays in capitalist societies to really get a handle on the thing. The purpose of profit – in a free market – is to attract people and investment to activities that are valuable to others. Period. This means that mo
What are the elements of a good marketing plan?There are many good books on writing and implementing marketing plans and reading everything you can on the subject is a good idea. The ideas presented here will work and you will get results providing the service you are offering is one in demand. Remember, if the audience does not want the service, an executable marketing plan will not fix the “no clients” problem. Test your market by finding out if they need your service rather than just want it. Once you have determined there is a need then any plan you put together will have a better chance of succeeding.There are 8 steps to the marketing plan for consultants. Each of the steps will lead you to the next step. Do not skip any of the steps as you will not build the foundation for your marketing plan.Step one: Examine your offering and write down all the features, benefits, and solutions it provides. Include a value statement from the customers’ eyes.Step two: Describe your consulting firm and why you are offering this service. Be specific, generalizations will not help your cause. If you are a management consultant then add detail on what type of management consultant you are, leave no stone unturned.Step three: Describe in detail who will buy your service.Step four: List all of the tools you want to use for your marketing campaigns. Include a description of how the tool will be used to gain clients and how you will track the success for each tool. Include what reaction you expect to get from the client (response rate).Step five: Assign dollars to each of the tools you wish to use. Then prioritize the items to best fit what you can afford.Step six: Prepare a calendar around each item
1) Pricing
2) Getting customers
3) Controlling cost
4) Creating value.
Many people in business get hung up on the concept of controlling cost, and cost is given far more attention than it deserves. The reality in most industries is that cost, while usually important, is not the MOST important factor in the customer’s buying decision. The reason people tend to focus on cost cutting is that it’s easy. This is exactly the wrong sort of thing to do if you want to make insane profits.
The secret of insane pro
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