y members to grace the wall with them. Once this portrait is on their wall, equal time and consideration will have to be afforded to future family members. Quite often the family will decide to upgrade the four year old child’s portrait with a more recent verEvery portrait photographer periodically wonders whether everything is being done to increase portrait sales and to insure the future success of the business. Newspaper announcements of studio contests, session plans and gift certificates all contribute to the volume of portrait sales.

There are a few promotions that will help insure future business. While most first time customers will order eight by tens for their side tables, few will go the route and order a wall sized portrait. Starting out families will bring in their four year old for a portrait because they will not yet have the opportunity to take advantage of inexpensive school photography.

If a large portrait is not ordered the first time, find a way to get them to order or even give (yes, free) to the parents a 16 x 20 framed portrait of their first child. A running half price offer on a studio sample often works well. This wall portrait will be a treasured highlight in their living room and will pave the way for additional wall portraits of new family members to grace the wall with them. Once this portrait is on their wall, equal time and consideration will have to be afforded to future family members. Quite often the family will decide to upgrade the four year old child’s portrait with a more recent vers

he volume of portrait sales.

There are a few promotions that will help insure future business. While most first time customers will order eight by tens for their side tables, few will go the route and order a wall sized portrait. Starting out families will bring in their four year old for a portrait because they will not yet have the opportunity to take advantage of inexpensive school photography.

If a large portrait is not ordered the first time, find a way to get them to order or even give (yes, free) to the parents a 16 x 20 framed portrait of their first child. A running half price offer on a studio sample often works well. This wall portrait will be a treasured highlight in their living room and will pave the way for additional wall portraits of new family members to grace the wall with them. Once this portrait is on their wall, equal time and consideration will have to be afforded to future family members. Quite often the family will decide to upgrade the four year old child’s portrait with a more recent ver

ll bring in their four year old for a portrait because they will not yet have the opportunity to take advantage of inexpensive school photography.

If a large portrait is not ordered the first time, find a way to get them to order or even give (yes, free) to the parents a 16 x 20 framed portrait of their first child. A running half price offer on a studio sample often works well. This wall portrait will be a treasured highlight in their living room and will pave the way for additional wall portraits of new family members to grace the wall with them. Once this portrait is on their wall, equal time and consideration will have to be afforded to future family members. Quite often the family will decide to upgrade the four year old child’s portrait with a more recent ver

o the parents a 16 x 20 framed portrait of their first child. A running half price offer on a studio sample often works well. This wall portrait will be a treasured highlight in their living room and will pave the way for additional wall portraits of new family members to grace the wall with them. Once this portrait is on their wall, equal time and consideration will have to be afforded to future family members. Quite often the family will decide to upgrade the four year old child’s portrait with a more recent very members to grace the wall with them. Once this portrait is on their wall, equal time and consideration will have to be afforded to future family members. Quite often the family will decide to upgrade the four year old child’s portrait with a more recent version a couple of years later. I have seen many clients’ homes with 16x20 portraits gracing the stairs to the second floor.

Large portraits represent the best ratio of cost to profit than any other item produced by the studio. Flyers with special sales on large wall portraits can be sent out a few weeks before Mother’s Day, Grandparent’s Day. Thanksgiving, and Christmas. An attractive brochure outlining the virtues of the studio and displaying a sample of your work in a living room setting is a plus. Don’t forget the advertising power produced by the proud owners of a wall portrait. Plant the seeds of a wall portrait early and you will reap the rewards when you most need them.