Actual for You - Business

A Second Chance for a First Impression
You've certainly heard the adage that you don't get a second chance to make a good first impression. What if there was a way to create the environment for a makeover of that original first impression? About every six months a marketing research firm contacts me. I started going to their location a few years ago for studies on topics like teashops,

a little experience in the “real-world” she found out that she really was lots more capable than she ever dreamed. She had a great sense of fashion and design and was able to make wonderful clothing. Her business seemed to be t

Logo Design - Facilitating The Creation of a Powerful Brand
An organization might not have been in the business for many long years, but if it has started off by investing in building a brand identity with a good logo design, the word "success" is not far away from it. Most business ventures start with negligible market share; it is only through the application of good marketing strategies, smart managemen

It is easy to get sidetracked in life and business by conflicting values. You can think you are doing the right thing and later you can feel terrible as you look back on what seems like a big mistake.

When your values are not in alignment you can never really do the right thing. That’s because values that are not in harmony will cause a clash somewhere in your life: Like my friend Dolly:

Dolly loved her parents, and her parents loved her. Dolly respected her parents but it seems her parents didn’t really think Dolly was very smart, pretty, or capable. So they tried to prepare her by letting her know that she would never be able to do things on her own. And that her chances of landing a man to do all the providing were non-existent. Dolly’s parents dedicated themselves to providing everything that Dolly needed while belittling any independent thoughts she had.

Now when Dolly got a little experience in the “real-world” she found out that she really was lots more capable than she ever dreamed. She had a great sense of fashion and design and was able to make wonderful clothing. Her business seemed to be ta

Direct Selling: Work at Leisure
Direct selling is a unique marketing strategy. Though it is not new to India, it has not been able to achieve the status of retail marketing. But now it is slowly catching up and becoming popular. The credit of popularizing this concept in India goes to Amway. Their marketing concept involving direct selling and multi-level marketing have helpe

not in alignment you can never really do the right thing. That’s because values that are not in harmony will cause a clash somewhere in your life: Like my friend Dolly:

Learn How Business Incubators are a Good Path to Capital
Ever heard the expression to follow the money trail? Well, it is sage advice but someone forgot to mention where that money trail is located. One trail short-cut is business incubators. Business incubators can provide a solid path to capital from angel investors, state governments, economic-development coalitions and other types of investors. M

Dolly respected her parents but it seems her parents didn’t really think Dolly was very smart, pretty, or capable. So they tried to prepare her by letting her know that she would never be able to do things on her own. And that her chances of landing a man to do all the providing were non-existent. Dolly’s parents dedicated themselves to providing everything that Dolly needed while belittling any independent thoughts she had.

Your Service Firm's Brand - It's Your Voice!
Branding, branding, branding. About every fifth newsletter or article I see online or in business journals has some spin on branding. How important it is. How it is a piece of intellectual property that must be leveraged and protected. How it must be invested in--this assertion (surprise) is from branding consultants who invite you to hire them to

her chances of landing a man to do all the providing were non-existent. Dolly’s parents dedicated themselves to providing everything that Dolly needed while belittling any independent thoughts she had.

Dealing With a Difficult Prospect
Before we look at the nuts and bolts of this topic remember you are human and as such the first reaction by salespeople when confronted with this prospect is to decide “they aren’t worth my time” or take the “I’ll show you” approach.Neither of those will accomplish anything that will lead to a sale. You may feel bette

But right at the point that she was almost independent financially, she seemed to take misstep after misstep. She would enter into off-track alliances that would suck away at her time and resources. This didn't happen once, but it was a repeated pattern that caused three of her ventures to fail.

Now I’ll make a long story short and let you in on her little values conflict. Deep down, she “knew” her parents were right about her incompetence. But, she also “knew” she was smart and capable as a fashion designer. So she had an internal dilemma: How could she have her own successful business if she was to love and honor her parents values? This was an awful problem for Dolly. She found a way out: by making things so complicated, she was able to fail no matter how good she was! That way she could be really smart and fail at the same time! She could honor her parents by failing

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Essentially you need to have a really clear idea about what you want, so that you can target your interviewing questions specifically at assessing candidates' suitability against these criteria, then make an objective decision around this - along with a healthy dose of common sense and instinct.

In the hospitality industry, customer service is the platform upon which everything is built. It's the mantra. It must become a core competency. So, if it's all about customer service which is designed to build relationship equity with your firm; your brand which in turn creates customer loyalty, are cookies, coffee and the USA enough? I think not.

Networking opportunites are everywhere. This article describes the best places to start making the powerful networking connections that will lead to lots of referrals and business success.

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Actual for You - Having Trouble Doing the Right Thing

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