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  • Actual for You - What Makes a Professional, Professional?

    8 Pricing Tips for Advertised Products: Art or Science or Both? From a South African Perspective
    The law of demand states that the quantity of a product demanded decreases when the price of that product increases. So when the BMW manufacturer raised the price of their cars over a two-year period, sales should have dropped off. Right?Not exactly. This strategy helped incredibly for BMW sales in South Afr
    for themselves and for their clients. Dentists, for instance, embraced the introduction of cavity fighting fluoride, which of course, re
    Developing The Specialized Skill of Marketing Your Business
    Effective marketing comes with practice. Sure, you can research data concerning proven marketing tools. There is a great deal of information available. But, the reality is that all tools do not work for all businesses. Your task is to determine which tools will help you market and sell your particular product or se
    I was talking to a psychologist the other day who said she couldn’t do a proper job of helping people if she thought she had to accept every case that came her way.

    We talked about “professionalism” at some length, and we agreed a part of it is retaining one’s objectivity, one’s independence.

    The moment you believe you are beholden to clients, utterly at their beck and call, dependent on their revenue, you distort your processes simply in the interest of keeping the relationship going.

    True professionals seek independence for themselves and for their clients. Dentists, for instance, embraced the introduction of cavity fighting fluoride, which of course, red

    Yikes! The Fastest Way To LOSE A Customer...
    A Diva confession here.There is something that people do, in both their personal lives and in business, that drives me absolutely nuts.It's such a crappy strategy that people who try to use it on me - immediately go onto my BLACK LIST (you know - the list of people
    very case that came her way.

    We talked about “professionalism” at some length, and we agreed a part of it is retaining one’s objectivity, one’s independence.

    The moment you believe you are beholden to clients, utterly at their beck and call, dependent on their revenue, you distort your processes simply in the interest of keeping the relationship going.

    True professionals seek independence for themselves and for their clients. Dentists, for instance, embraced the introduction of cavity fighting fluoride, which of course, re

    When to Establish an In-House Advertising Agency
    In my thirty years as an advertising consultant, I ran into many businesses that could have benefited from an in-house advertising agency. Instead, they spent fortunes on various agencies that were more concerned with making money than helping the client. So perhaps it’s time to set the record straight
    ivity, one’s independence.

    The moment you believe you are beholden to clients, utterly at their beck and call, dependent on their revenue, you distort your processes simply in the interest of keeping the relationship going.

    True professionals seek independence for themselves and for their clients. Dentists, for instance, embraced the introduction of cavity fighting fluoride, which of course, re

    The 3 Avoidable Costs of Doing Business
    Have you ever heard the saying, "it's not how much you make but how much you keep?" If you increase your sales by 50%, but lose as much as you make because of waste and inefficiency, what have you truly gained?Everything that we do in an organization, including sales has a cost attached. No matter your busin
    revenue, you distort your processes simply in the interest of keeping the relationship going.

    True professionals seek independence for themselves and for their clients. Dentists, for instance, embraced the introduction of cavity fighting fluoride, which of course, re

    Reinvigorating the Network
    Even after reading Dig Your Well Before You’re Thirsty by Harvey Mackay; and Brag! The Art of Tooting Your Own Horn without Blowing It by Peggy Klaus, nothing less than experience can prepare the professional for the necessity of good old fashion networking. This is especially true if security is a new career
    for themselves and for their clients. Dentists, for instance, embraced the introduction of cavity fighting fluoride, which of course, reduced tooth decay and dentists’ incomes from repairing its ravages.

    A right-thinking defense attorney doesn’t want the accused that he just helped to avoid incarceration to commit another crime, simply for the income that recidivism will bring to him.

    Professionals trust by making clients as independent and self-sufficient as possible they’ll increase overall satisfaction, generate referrals, and ultimately produce more than enough to support themselves and their practices.

    Professionals are also alert to when they should d

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