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Actual for You - Find Your Niche & Follow It - Part 1
Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all brands is the need to be a strong brand.Why is brand identity so critical?A strong brand identity can position a company above its competition all by itself. But having a brand that’s strong takes time, money and effort to develop. It’s not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the
=> Hop over to eBay to research all the different sub-categories. Which ones are active? Which ones are commanding high prices?
=> Are there any discussion forums related to your potential market? Buzz over to http://www.forumfind.com and do a search.
This is just the beginning. Until the next article I want you to start paying attention to what people are interested in. This can simply be as easy as listening to folk banter when they're in the checkout line.
Scan the news, open your eyes and mind to opportunities. You'll be amazed at how your brain kicks into “selective perception”. Don't know what that is? Ever bought a car and then suddenly you notice the whole planet is dri
Most businesses are like African baboons – these furry fellows race through the cornfields, picking corn and stuffing it under their arm. As fast as they stuff the corn under their arm, it falls out the back, but they keep on picking and stuffing! By the time they get to the edge of the cornfield, they are carrying one corncob and they’ve left a trail of corn on the ground. This is how many entrepreneurs handle customers. They’re so busy getting new ones that they neglect and lose their existing customers out the back door. Attrition spirals out of control and yet t
Mark Twain once said: “Find out where the people are going and get there first”.
With the advent of the internet you can certainly find out what folks are wanting. Being the first at the front of the line to bill them might not be quite so easy.
But there are ways to find out if there's an existing hungry crowd for your information product, and more importantly a crowd with pockets bulging with cash to give you.
In this article I'm going to share some tips that will save you much heartache from chasing after the wrong market.
Firstly I believe that it is very important that what you sell interests you, otherwise you sign up for a life of struggle and worse... Boredom!
Motivating yourself to sell something you have no interest or belief in is soul-destroying at the best of times, so don't do it.
Just because *rubber cat suits* is your thing doesn't mean the rest of the planet digs them at all. I mean that's a pretty small niche with less than 560 searches performed a month. Yes I did actually go and check out the stats for it.
One of things I've found in this marketing-malarkey is that I am able to explore interests that I simply don't have the time or inclination to actively get involved in.
Take archery, I can twang a bow as well as the next man, and have done for the past couple of years. But the idea of traipsing off to all those shows every weekend, predominantly talking a load of rubbish just doesn't do it for me.
BUT sell this bunch of Robin Hood wannabees an infoprod, and I'm game. Seriously though, I love archery, it's one of the few sports the British government hasn't actually tried to ban... yet!
And that brings me to my point... What do you have an interest in that also has a large number of people willing to do what I call *the wallet flip*. You need to be looking for markets where the folk won't even blink at spending $100 a year on the products you will be selling.
OK time to take some action:
=> Draw up an initial list of 10 of your interests.
=> Scan your bookshelves to see what reference books you've bought in the past, and on what subjects or hobbies.
=> Pay attention when folk you meet start talking about their hobbies, their passions.
=> Pop down to your local magazine store and see what interests are being catered to.
=> Can't be bothered to pad down to your local store, then click over to http://www.mediafinder.com and do some searches.
=> Buy a stack of these magazines and go through the classified ads with a highlighter. Call up the ones you've circled and ask for their information packs. Make a note of which ones you've called and see how soon the information arrives. How are they selling? Good, bad, OK? Could you improve on thequality of what they are offering? Over five to six issues how many of the adverts are repeated? Make a note and watch that market like a hawk. If they weren't making money the ads wouldn't be running.
=> Hop over to eBay to research all the different sub-categories. Which ones are active? Which ones are commanding high prices?
=> Are there any discussion forums related to your potential market? Buzz over to http://www.forumfind.com and do a search.
This is just the beginning. Until the next article I want you to start paying attention to what people are interested in. This can simply be as easy as listening to folk banter when they're in the checkout line.
Scan the news, open your eyes and mind to opportunities. You'll be amazed at how your brain kicks into “selective perception”. Don't know what that is? Ever bought a car and then suddenly you notice the whole planet is driv
It doesn't matter what kind of business you own. Whether you're making Internet content websites, selling affiliate products online, or running an EBay shopping site, as your business grows you will soon find yourself stuck between a rock and a hard spot.You see, a home or internet based business is almost always started as a solo operation. One person - you - is the only person available to do all the required work in your business. As that business grows though, you quickly find that you're not able to keep up. Then you're faced with a tough decision: Do you keep
Motivating yourself to sell something you have no interest or belief in is soul-destroying at the best of times, so don't do it.
Just because *rubber cat suits* is your thing doesn't mean the rest of the planet digs them at all. I mean that's a pretty small niche with less than 560 searches performed a month. Yes I did actually go and check out the stats for it.
One of things I've found in this marketing-malarkey is that I am able to explore interests that I simply don't have the time or inclination to actively get involved in.
Take archery, I can twang a bow as well as the next man, and have done for the past couple of years. But the idea of traipsing off to all those shows every weekend, predominantly talking a load of rubbish just doesn't do it for me.
BUT sell this bunch of Robin Hood wannabees an infoprod, and I'm game. Seriously though, I love archery, it's one of the few sports the British government hasn't actually tried to ban... yet!
And that brings me to my point... What do you have an interest in that also has a large number of people willing to do what I call *the wallet flip*. You need to be looking for markets where the folk won't even blink at spending $100 a year on the products you will be selling.
OK time to take some action:
=> Draw up an initial list of 10 of your interests.
=> Scan your bookshelves to see what reference books you've bought in the past, and on what subjects or hobbies.
=> Pay attention when folk you meet start talking about their hobbies, their passions.
=> Pop down to your local magazine store and see what interests are being catered to.
=> Can't be bothered to pad down to your local store, then click over to http://www.mediafinder.com and do some searches.
=> Buy a stack of these magazines and go through the classified ads with a highlighter. Call up the ones you've circled and ask for their information packs. Make a note of which ones you've called and see how soon the information arrives. How are they selling? Good, bad, OK? Could you improve on thequality of what they are offering? Over five to six issues how many of the adverts are repeated? Make a note and watch that market like a hawk. If they weren't making money the ads wouldn't be running.
=> Hop over to eBay to research all the different sub-categories. Which ones are active? Which ones are commanding high prices?
=> Are there any discussion forums related to your potential market? Buzz over to http://www.forumfind.com and do a search.
This is just the beginning. Until the next article I want you to start paying attention to what people are interested in. This can simply be as easy as listening to folk banter when they're in the checkout line.
Scan the news, open your eyes and mind to opportunities. You'll be amazed at how your brain kicks into “selective perception”. Don't know what that is? Ever bought a car and then suddenly you notice the whole planet is dri
Many smart business people have become very educated with the networking process. They have a great elevator speech, know how to choose events carefully and how to work a room. But the important work really begins when the networker gets back to the office. Real results come from follow-up. When determining how much time to allot for a networking event, be sure to include the time you’ll spend on follow-up.Back at the Office Have you scheduled office time to send notes or other information you promised to share with new contacts?Have you scheduled
BUT sell this bunch of Robin Hood wannabees an infoprod, and I'm game. Seriously though, I love archery, it's one of the few sports the British government hasn't actually tried to ban... yet!
And that brings me to my point... What do you have an interest in that also has a large number of people willing to do what I call *the wallet flip*. You need to be looking for markets where the folk won't even blink at spending $100 a year on the products you will be selling.
OK time to take some action:
=> Draw up an initial list of 10 of your interests.
=> Scan your bookshelves to see what reference books you've bought in the past, and on what subjects or hobbies.
=> Pay attention when folk you meet start talking about their hobbies, their passions.
=> Pop down to your local magazine store and see what interests are being catered to.
=> Can't be bothered to pad down to your local store, then click over to http://www.mediafinder.com and do some searches.
=> Buy a stack of these magazines and go through the classified ads with a highlighter. Call up the ones you've circled and ask for their information packs. Make a note of which ones you've called and see how soon the information arrives. How are they selling? Good, bad, OK? Could you improve on thequality of what they are offering? Over five to six issues how many of the adverts are repeated? Make a note and watch that market like a hawk. If they weren't making money the ads wouldn't be running.
=> Hop over to eBay to research all the different sub-categories. Which ones are active? Which ones are commanding high prices?
=> Are there any discussion forums related to your potential market? Buzz over to http://www.forumfind.com and do a search.
This is just the beginning. Until the next article I want you to start paying attention to what people are interested in. This can simply be as easy as listening to folk banter when they're in the checkout line.
Scan the news, open your eyes and mind to opportunities. You'll be amazed at how your brain kicks into “selective perception”. Don't know what that is? Ever bought a car and then suddenly you notice the whole planet is dri
The typical promotional lanyard is a length of basic rope, wire, or cloth that is designed to secure a small object. They are often purchased in large quantities and are fairly inexpensive. Many employees wear promotional lanyards around their neck to secure identification badges while on the job. They are typically used to secure small items such as a work badge, key, identification card, eyeglasses, whistle, cell phone, bottle opener, knife, or compass. A lanyard can be worn around the neck, arm, waist or wrist. When worn around the wrist, a lanyard is often referred to
=> Pop down to your local magazine store and see what interests are being catered to.
=> Can't be bothered to pad down to your local store, then click over to http://www.mediafinder.com and do some searches.
=> Buy a stack of these magazines and go through the classified ads with a highlighter. Call up the ones you've circled and ask for their information packs. Make a note of which ones you've called and see how soon the information arrives. How are they selling? Good, bad, OK? Could you improve on thequality of what they are offering? Over five to six issues how many of the adverts are repeated? Make a note and watch that market like a hawk. If they weren't making money the ads wouldn't be running.
=> Hop over to eBay to research all the different sub-categories. Which ones are active? Which ones are commanding high prices?
=> Are there any discussion forums related to your potential market? Buzz over to http://www.forumfind.com and do a search.
This is just the beginning. Until the next article I want you to start paying attention to what people are interested in. This can simply be as easy as listening to folk banter when they're in the checkout line.
Scan the news, open your eyes and mind to opportunities. You'll be amazed at how your brain kicks into “selective perception”. Don't know what that is? Ever bought a car and then suddenly you notice the whole planet is dri
It takes between seven and seventeen seconds for a person to make an impression of us and much of that impression is based on how we look. It stand to reason, then, that what we wear to job interviews will make a far greater impact on our success than anything we're likely to say once those first crucial seconds have passed.Dress For the JobIf you're applying for a job as a sale assistant in a trendy boutique in a hip part of town, what you wear will need to be very different to what you'd wear when being interviewed for a job as a lawyer's personal as
=> Hop over to eBay to research all the different sub-categories. Which ones are active? Which ones are commanding high prices?
=> Are there any discussion forums related to your potential market? Buzz over to http://www.forumfind.com and do a search.
This is just the beginning. Until the next article I want you to start paying attention to what people are interested in. This can simply be as easy as listening to folk banter when they're in the checkout line.
Scan the news, open your eyes and mind to opportunities. You'll be amazed at how your brain kicks into “selective perception”. Don't know what that is? Ever bought a car and then suddenly you notice the whole planet is driving the exact same model. It's like everyone decided to buy the car YOU just bought. Well that's “selective perception” at work. Same thing happens when you actively go hunting down niche markets… actually it can work great for an awful lot of other things… building keyword lists is another example, and another story.
Until next time, now get on with your homework.
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