But the fact is you are missing one major piece of the puzzle.

Want to know what it is?

No matter what else you know, often, the missing piece is knowing when your hot little prospect will actually make a purchase.

People search for information and solutions in many different ways and on many different time tables.

Some will buy immediately; some may take a year or more depending on the complexity of the purchase.

The key to solving this dilemma is consistent and repeated contact.

If you build a marketing system that guarantees your prospects (particularly your “A” prospects) are contacted at least 8-10 times a year you can significantly increase the odds that your name will jump to the top of the list when they do actually decide to purchase.

Another benefit of constant contact is that by sending your prospects useful information, that doesn't always ask for a sale, you can establish a bond of trust, and trust wins business. It is almost as though some of your prospects will feel that they owe it to you because you took so much time and effort to educate them for such a long period of time without asking for anything in return

So what will you send to your prospects on a monthly basis?

Here is an example a calendar of contact points

• Month #1 – Letter announcing a new service (change to existing service)

• Month #2 – Newsletter – highlight tips and company news

• Month #3 – Phone call to discover opportunities

• Month #4 – Reprint of an industry magazine article of interest

• Month #5 – Case study of a successful client solution you provided

• Month #6 – Request for criti
  Get Unique-Get Double Sided Business Cards
  If you are looking for a way to make your company stand out from the crowd, you may want to consider purchasing a batch of double sided business cards. These cards are unique as they are printed on both sides. Double sided business cards offer many advantages compared to those with printing on only one side. You are wasting valuable "real estate" with single sided cards. You double your message with double sided business cards.First off, double sided business cards allow for your card to s
  l actually make a purchase.

  People search for information and solutions in many different ways and on many different time tables.

  Some will buy immediately; some may take a year or more depending on the complexity of the purchase.

  The key to solving this dilemma is consistent and repeated contact.

  If you build a marketing system that guarantees your prospects (particularly your “A” prospects) are contacted at least 8-10 times a year you can significantly increase the odds that your name will jump to the top of the list when they do actually decide to purchase.

  Another benefit of constant contact is that by sending your prospects useful information, that doesn't always ask for a sale, you can establish a bond of trust, and trust wins business. It is almost as though some of your prospects will feel that they owe it to you because you took so much time and effort to educate them for such a long period of time without asking for anything in return

  So what will you send to your prospects on a monthly basis?

  Here is an example a calendar of contact points

  • Month #1 – Letter announcing a new service (change to existing service)

  • Month #2 – Newsletter – highlight tips and company news

  • Month #3 – Phone call to discover opportunities

  • Month #4 – Reprint of an industry magazine article of interest

  • Month #5 – Case study of a successful client solution you provided

  • Month #6 – Request for crit
    Mission Statement: Think Before You Write
    What principles should a company keep in mind when developing a mission statement? Appropriate criteria must be chosen for defining the business. There are several alternatives for defining one’s services: by the products one produces, by unique resources that the company possesses, by a particular strength that the company has, by unique financial measures, or by needs that are met. Anyone who has to draft a mission statement should pretend that he or she is an advertising copywriter. “Tell the
    ospects (particularly your “A” prospects) are contacted at least 8-10 times a year you can significantly increase the odds that your name will jump to the top of the list when they do actually decide to purchase.

    Another benefit of constant contact is that by sending your prospects useful information, that doesn't always ask for a sale, you can establish a bond of trust, and trust wins business. It is almost as though some of your prospects will feel that they owe it to you because you took so much time and effort to educate them for such a long period of time without asking for anything in return

    So what will you send to your prospects on a monthly basis?

    Here is an example a calendar of contact points

    • Month #1 – Letter announcing a new service (change to existing service)

    • Month #2 – Newsletter – highlight tips and company news

    • Month #3 – Phone call to discover opportunities

    • Month #4 – Reprint of an industry magazine article of interest

    • Month #5 – Case study of a successful client solution you provided

    • Month #6 – Request for crit
      Angle Roll Bending Machine Information for Buyers
      When it comes to metal fabrication equipment, you may have heard of an angle roll bending machine. Some may refer to it as a section bending machine, but its purpose is still the same - form raw pieces of metal into desired shapes and sizes.If you have ever seen an angle roll bending machine, you would agree that most are constructed in a vertical steel frame. It is common that the bending portion of the machine is located on one side, with the power and drive of the machine on the opposit
      and trust wins business. It is almost as though some of your prospects will feel that they owe it to you because you took so much time and effort to educate them for such a long period of time without asking for anything in return

      So what will you send to your prospects on a monthly basis?

      Here is an example a calendar of contact points

      • Month #1 – Letter announcing a new service (change to existing service)

      • Month #2 – Newsletter – highlight tips and company news

      • Month #3 – Phone call to discover opportunities

      • Month #4 – Reprint of an industry magazine article of interest

      • Month #5 – Case study of a successful client solution you provided

      • Month #6 – Request for crit
        Dealing Successfully With Suppliers And Advisors
        Suppliers and advisors play a critical role in your business. Having a good understanding with them ensures success for your business. If they are aware of the vision of your company and feel satisfied in the association, they will go out of their way to make your business a success. This article addresses some issues related to dealing with suppliers and advisors.Let us first consider how to deal with suppliers.Striking Successful Deals With Suppliers:When dealing with suppl
        #1 – Letter announcing a new service (change to existing service)

      • Month #2 – Newsletter – highlight tips and company news

      • Month #3 – Phone call to discover opportunities

      • Month #4 – Reprint of an industry magazine article of interest

      • Month #5 – Case study of a successful client solution you provided

      • Month #6 – Request for critique of a proposed sales letter (you won’t believe how valuable this can be)

      • Month #7 – Time for another newsletter

      • Month #8 – Reprint of an article you contributed to an industry magazine

      • Month #9 – Announce a new service

      • Month #10 – Invite them to a workshop

      • Month #11 – Phone call to introduce someone in your referral network

      • Month #12 – Checklist of helpful tips for your industry/service

      Notice that this schedule includes a couple of phone contacts. This to can be a very powerful research tool as well as a business building tool. Sometimes you will learn what your prospect really wants and how valuable the materials you are sending them really are to them.

      You man want to consider breaking your prospect list into groups based on potential opportunity. Your 20 or so “A” prospects might get a copy of your favorite book or some homemade cookies in a tin with your company logo one month or some proprietary content or information along with some tickets to the ballgame a couple of months later.

      And if you really want to make a hit with your “A” prospects, take the time to find out some background on them and personalize your marketing materials. If Ed Jones over there at Acme Industries went to Notre Dame (not such a hard thing to find out) you will score major points by simply sending a clipping from some magazine about his favorite subject – The Fighting Irish. You can even set-up a service that will