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Actual for You - Lack of Vigilance Can Harm the Bottom Line
Cracking The Billable Hours Ceiling
How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goals and your earnings?While you could certainly name the economy or inadequate marketing as the culprit, I'd like to suggest a third alternative. It may be the constraints of the billable hours model that keep you from your financial goals.Let's face it, there are only so many hours you can actually bill to clients. For example, the national average for consultants is 22 billable hours per week. You can only raise your rates so high and still find enough customers. And if you spend more time on marketing, that's less time you have available to bill.But there's a way out of this trap. No matter what type of business you're in, you can use intellectual property to crack the billable hours ceiling. Here are just some of the ways to start tapping into this resource today: Package your process. What if every time you began work with a new cli
increases can amount tHow many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goals and your earnings?While you could certainly name the economy or inadequate marketing as the culprit, I'd like to suggest a third alternative. It may be the constraints of the billable hours model that keep you from your financial goals.Let's face it, there are only so many hours you can actually bill to clients. For example, the national average for consultants is 22 billable hours per week. You can only raise your rates so high and still find enough customers. And if you spend more time on marketing, that's less time you have available to bill.But there's a way out of this trap. No matter what type of business you're in, you can use intellectual property to crack the billable hours ceiling. Here are just some of the ways to start tapping into this resource today: Package your process. What if every time you began work with a new cli
Bum Marketing and Article Marketing - One And The Same?
Bum Marketing seems to be almost everywhere you look on the internet at the moment, presented as the latest and greatest brand new marketing idea.However, at first glance, to anyone that has been marketing online for any length of time, Bum Marketing appears to be little more than Article Marketing (a previously recognized and widely used internet marketing methodology) dressed up in a more modern, trendy guise.Is that genuinely the case, or are there important differences between Bum Marketing and Article Marketing that internet marketers need to be aware of?In my opinion, yes, there is one crucial difference that makes Bum Marketing a very different animal to its predecessor, which in fact takes Bum Marketing off in an entirely different direction to that of Article Marketing.Article Marketing is a very simple, basic tactic of online marketing, and, as it has been around a long time, let us deal with it first.To utilize Article Marketing, you simply write an article about your chosen or niche topic, and then submit it to the
The easiest way to lift profits is to cut the fat out of costs.Bum Marketing seems to be almost everywhere you look on the internet at the moment, presented as the latest and greatest brand new marketing idea.However, at first glance, to anyone that has been marketing online for any length of time, Bum Marketing appears to be little more than Article Marketing (a previously recognized and widely used internet marketing methodology) dressed up in a more modern, trendy guise.Is that genuinely the case, or are there important differences between Bum Marketing and Article Marketing that internet marketers need to be aware of?In my opinion, yes, there is one crucial difference that makes Bum Marketing a very different animal to its predecessor, which in fact takes Bum Marketing off in an entirely different direction to that of Article Marketing.Article Marketing is a very simple, basic tactic of online marketing, and, as it has been around a long time, let us deal with it first.To utilize Article Marketing, you simply write an article about your chosen or niche topic, and then submit it to the
Cost cutting and profit increases can amount to
Affiliate Project X - Why I Hate It
You may have heard something about an ebook titled Affiliate Project X because there is a lot of hype in the affiliate marketing blogospheres out there right now.I buy just about every ebook available when it comes to affiliate marketing and adwords guides. I bought a copy of Affiliate Project X as well and I was curious if it would live up to it's hype. There is a lot of hype about it because that is what the author intended. It's one of those Super Affiliate methods that works.This is the same guy that wrote Adwords Miracle, which I believe is one of, if not the most practical and information packed Adwords products on the market.However, the reason I hate Affiliate Project X is because it reveals the secret techniques that Super Affiliates like me, are using to make 95% of all affiliate commissions to be made. So I recommend that you do NOT buy it.There are some super secret techniques that Super Affiliates use that we dare not reveal to anyone because these are the reasons that we are Super Affiliates.<
profits is to cut the fat out of costs.You may have heard something about an ebook titled Affiliate Project X because there is a lot of hype in the affiliate marketing blogospheres out there right now.I buy just about every ebook available when it comes to affiliate marketing and adwords guides. I bought a copy of Affiliate Project X as well and I was curious if it would live up to it's hype. There is a lot of hype about it because that is what the author intended. It's one of those Super Affiliate methods that works.This is the same guy that wrote Adwords Miracle, which I believe is one of, if not the most practical and information packed Adwords products on the market.However, the reason I hate Affiliate Project X is because it reveals the secret techniques that Super Affiliates like me, are using to make 95% of all affiliate commissions to be made. So I recommend that you do NOT buy it.There are some super secret techniques that Super Affiliates use that we dare not reveal to anyone because these are the reasons that we are Super Affiliates.<
Cost cutting and profit increases can amount t
On Business, Branding and Backyard Fences
A recent conversation with a former client made me realize there is a major disconnect in the world of small business.Here's what happened...While enjoying my decaf vanilla soy latte one afternoon with Jane (not her real name), she shared her excitement over her newly designed brand and how effortless it is to talk about her business, get the attention of more qualified prospects, and begin to fill her coaching practice.Of course I sat across from her beaming with pride...she wasn't especially outgoing when we first met making the process of marketing, promoting and selling her business a challenge. Now, she sat before me more confident, assured and beginning to look at her business from a strategic point of view. You'd be proud too!Jane posed an important question..."so now that I'm branded Liz, what do I do next?" There's nothing I enjoy more than someone who looks to the future and is anxious for her next step. The following article is an edited synopsis (minus a few 'no kidding' and 'get out
fat out of costs.A recent conversation with a former client made me realize there is a major disconnect in the world of small business.Here's what happened...While enjoying my decaf vanilla soy latte one afternoon with Jane (not her real name), she shared her excitement over her newly designed brand and how effortless it is to talk about her business, get the attention of more qualified prospects, and begin to fill her coaching practice.Of course I sat across from her beaming with pride...she wasn't especially outgoing when we first met making the process of marketing, promoting and selling her business a challenge. Now, she sat before me more confident, assured and beginning to look at her business from a strategic point of view. You'd be proud too!Jane posed an important question..."so now that I'm branded Liz, what do I do next?" There's nothing I enjoy more than someone who looks to the future and is anxious for her next step. The following article is an edited synopsis (minus a few 'no kidding' and 'get out
Cost cutting and profit increases can amount t
Writing Your Cover Letter -- You Really Can Do It
The dreaded cover letter. This is where you, the job candidate, have to convey all this important information as to why you’re the perfect person for the job. It shouldn’t be that difficult, right? For multiple reasons, however, it makes some job seekers procrastinate applying for jobs. Do you ever find yourself making the following excuses?I’m Not a Good WriterEven if you’re not a writer by trade, you can put together a great cover letter. If you know writing a cover letter is not your strong suit, then research some samples for your career to help you with wording and keywords.Think about what is most important to you to convey to a potential employer and jot that down. It doesn’t have to be perfect the first time around. Concentrate on getting your thoughts on paper. You’ll have time to go back and tweak the sentences.I Don’t Know What Achievements to IncludeBe sure to look at the job announcement for which you are applying. What made you interested in it to begin with? Why did you feel you were qualified? What
Cost cutting and profit increases can amount tThe dreaded cover letter. This is where you, the job candidate, have to convey all this important information as to why you’re the perfect person for the job. It shouldn’t be that difficult, right? For multiple reasons, however, it makes some job seekers procrastinate applying for jobs. Do you ever find yourself making the following excuses?I’m Not a Good WriterEven if you’re not a writer by trade, you can put together a great cover letter. If you know writing a cover letter is not your strong suit, then research some samples for your career to help you with wording and keywords.Think about what is most important to you to convey to a potential employer and jot that down. It doesn’t have to be perfect the first time around. Concentrate on getting your thoughts on paper. You’ll have time to go back and tweak the sentences.I Don’t Know What Achievements to IncludeBe sure to look at the job announcement for which you are applying. What made you interested in it to begin with? Why did you feel you were qualified? What
Manufacturers - Are Distributors Hurting Your Rankings
I know of an industrial company whos website was banned from Google because of a hacker who’d been hosting spam on their domain. Because the re-inclusion at process can take upwards of several months, I was of course surprised to see one of their keywords getting results on Google. (I know full well none of their pages are indexed.) A click on the result brought me to their distributors website. Evidently this distributor has several sections of their website dedicated to promoting ‘mini versions’ of their supplier’s sites, which, while a fine marketing move, raises HUGE duplicate content issues that can adversly affect rankings.The innterconnectiveity between businesses and brands within the industrial marketplace presents a unique scenario as it relates to duplicate content and advertising online. To save your rankings, here are a few things for industrial companies to watch out for:1. Re-SellersFor websites who distribute well known brands, pay special care to your website copy and online marketing collateral. While it ca
increases can amount to much the same thing if handled correctly. Cost cutting does not necessarily mean the slashin
I know of an industrial company whos website was banned from Google because of a hacker who’d been hosting spam on their domain. Because the re-inclusion at process can take upwards of several months, I was of course surprised to see one of their keywords getting results on Google. (I know full well none of their pages are indexed.) A click on the result brought me to their distributors website. Evidently this distributor has several sections of their website dedicated to promoting ‘mini versions’ of their supplier’s sites, which, while a fine marketing move, raises HUGE duplicate content issues that can adversly affect rankings.The innterconnectiveity between businesses and brands within the industrial marketplace presents a unique scenario as it relates to duplicate content and advertising online. To save your rankings, here are a few things for industrial companies to watch out for:1. Re-SellersFor websites who distribute well known brands, pay special care to your website copy and online marketing collateral. While it ca
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