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    Speak to Influence Mini-course; Part 5 of 5
    In part 5 of the program you will learn about:1. Technology tools for delivering your message to a wide audience 2. How Internet users benefit from hearing your voice1. Technology Tools for Delivering Your Message to a Wide AudienceThe following are several ways technology can help you use your voice to deliver your message.• Review your voicemail message for clarity and energy.• Set up your “on-hold” recording to be something interesting, informative, and valuable for the person on hold. Let them know that this month
    ese to someone else.

    Success Handler Action: If you don’t have people on staff to handle Delegation and I Wish Tasks, it won’t cost a fortune to have someone take them over for you. Here are five places to look for the right person to give you four or five hours each week at less than $10 per hour:

    1. Friends and neighbors who left the workforce to become stay-at-home parents

    2. Family members who could use some extra money

    3. Full-time college students looking to create work experience for their resum?

    4. Seniors who retired from successful business careers

    5. The best volunteers in your local elementary school’s parent-teacher organization

    Olympians train for years for the chance to have their moments of glory.

    10 Ways to Advertise Your Business For Free!
    At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.1. Print out flyers or business cards and take them to your local stores, banks, beauty shops etc.2. Word of mouth never fails, so tell your friends to tell their friends.3. Make a cookie, candy or fruit basket and take it to your local store with your business cards.4. Exchange links with other
    When the recent Games of the XXVIII Olympiad came to a close in Athens, two events stood out in my mind as perfect examples of the importance of time management:

    1. Teenage swimmer Michael Phelps, America’s most-celebrated Olympic athlete, matched Mark Spitz’s record of four individual gold medals with a stirring comeback in the 100m butterfly. Phelps pulled off an incredible feat in the final 50 meters, making up a half-body length to nip teammate and world-record holder Ian Crocker by four-hundredths of a second.

    2. In the men’s 100m track and field final, the United States took first, third and fourth. The time separating Justin Gatlin’s gold medal performance from teammate Shawn Crawford’s fourth place finish was again four-hundredths of a second. That means after running more than the length of a football field, four men crossed the finish line separated by less time than you can start and stop a stopwatch.

    Fortunately, most small business owners don’t have to overcome such narrow time margins to achieve success in their endeavors. The key for you is to get the most out of your entire working day. Once you identify your Genius Time – those high-impact activities that lead to your peak performance and bring the biggest return to your franchise business – your Olympic challenge becomes disciplining yourself to focus on it regularly. To do this, you must become a gold medalist at delegation.

    Success Handler Action: After you finish reading this e-newsletter, spend some time thinking about things you do in your small business that could be given to others with a few minutes of instruction. These are “Delegation Tasks” that may require you to go over the “how to” with a person the first few times, yet could easily transition to someone else’s responsibility on a regular and ongoing basis. Here are some questions to help you get started:

    ~ What things did you do today that someone else could have handled?

    ~ Where are you spending time that your instincts tell you someone else should be doing?

    ~ Why do the ‘smaller’ things keep getting in the way of accomplishing your ‘bigger’ goals?

    ~ When you are away for awhile, which employees ‘get things done’?

    ~ Who in your small business best accepts new challenges?

    Eliminating Delegation Tasks does not necessarily require increasing your payroll. It can be as simple as choosing a few of the less-important things you do frequently (our clients often mention answering the phone, making bank deposits, copying and filing), and transferring them to an existing employee.

    The second step to maximizing your Genius Time is to identify your “I Wish Tasks.” These are the two or three things you wish someone else would do, and they may take an hour or more of guidance on your part to get this person up to speed (invoicing and writing thank you notes are two examples that come up during our coaching sessions). When you think about how much money your time is worth per hour, it probably makes sense to off-load these to someone else.

    Success Handler Action: If you don’t have people on staff to handle Delegation and I Wish Tasks, it won’t cost a fortune to have someone take them over for you. Here are five places to look for the right person to give you four or five hours each week at less than $10 per hour:

    1. Friends and neighbors who left the workforce to become stay-at-home parents

    2. Family members who could use some extra money

    3. Full-time college students looking to create work experience for their resum?

    4. Seniors who retired from successful business careers

    5. The best volunteers in your local elementary school’s parent-teacher organization

    Olympians train for years for the chance to have their moments of glory.

    Outsourcing Projects on the Internet
    Outsourcing websites are some of the best tools that an online entrepreneur can have in his/her tool kit.What are outsourcing websites? These are sites like eLance.com, Rentacoder.com and others where there is a tremendous pool of talent waiting for the opportunity to bid on your job and help you.Generally, as entrepreneurs, we are one man/woman shows. We cannot possibly know all about everything. I once heard a saying that the smart person is the one who knows how much he doesn’t know. We need to have resources to call upon when we
    a second. That means after running more than the length of a football field, four men crossed the finish line separated by less time than you can start and stop a stopwatch.

    Fortunately, most small business owners don’t have to overcome such narrow time margins to achieve success in their endeavors. The key for you is to get the most out of your entire working day. Once you identify your Genius Time – those high-impact activities that lead to your peak performance and bring the biggest return to your franchise business – your Olympic challenge becomes disciplining yourself to focus on it regularly. To do this, you must become a gold medalist at delegation.

    Success Handler Action: After you finish reading this e-newsletter, spend some time thinking about things you do in your small business that could be given to others with a few minutes of instruction. These are “Delegation Tasks” that may require you to go over the “how to” with a person the first few times, yet could easily transition to someone else’s responsibility on a regular and ongoing basis. Here are some questions to help you get started:

    ~ What things did you do today that someone else could have handled?

    ~ Where are you spending time that your instincts tell you someone else should be doing?

    ~ Why do the ‘smaller’ things keep getting in the way of accomplishing your ‘bigger’ goals?

    ~ When you are away for awhile, which employees ‘get things done’?

    ~ Who in your small business best accepts new challenges?

    Eliminating Delegation Tasks does not necessarily require increasing your payroll. It can be as simple as choosing a few of the less-important things you do frequently (our clients often mention answering the phone, making bank deposits, copying and filing), and transferring them to an existing employee.

    The second step to maximizing your Genius Time is to identify your “I Wish Tasks.” These are the two or three things you wish someone else would do, and they may take an hour or more of guidance on your part to get this person up to speed (invoicing and writing thank you notes are two examples that come up during our coaching sessions). When you think about how much money your time is worth per hour, it probably makes sense to off-load these to someone else.

    Success Handler Action: If you don’t have people on staff to handle Delegation and I Wish Tasks, it won’t cost a fortune to have someone take them over for you. Here are five places to look for the right person to give you four or five hours each week at less than $10 per hour:

    1. Friends and neighbors who left the workforce to become stay-at-home parents

    2. Family members who could use some extra money

    3. Full-time college students looking to create work experience for their resum?

    4. Seniors who retired from successful business careers

    5. The best volunteers in your local elementary school’s parent-teacher organization

    Olympians train for years for the chance to have their moments of glory.

    Why Bother With Distributed Leadership?
    I'm an alumni of Boston University Graduate School of Management, so I receive the Alumni magazine Bostonia. To be honest, that doesn't mean I read it faithfully at all. But this issue was different. George Labovitz, a professor in organizational behavior at the school wrote an article recently on his research into the application of alignment to achieve extraordinary results in organizations.He caught me with the first sentence: "More than thirty years of research has shown that aligned and integrated organizations outperform their nearest competito
    king about things you do in your small business that could be given to others with a few minutes of instruction. These are “Delegation Tasks” that may require you to go over the “how to” with a person the first few times, yet could easily transition to someone else’s responsibility on a regular and ongoing basis. Here are some questions to help you get started:

    ~ What things did you do today that someone else could have handled?

    ~ Where are you spending time that your instincts tell you someone else should be doing?

    ~ Why do the ‘smaller’ things keep getting in the way of accomplishing your ‘bigger’ goals?

    ~ When you are away for awhile, which employees ‘get things done’?

    ~ Who in your small business best accepts new challenges?

    Eliminating Delegation Tasks does not necessarily require increasing your payroll. It can be as simple as choosing a few of the less-important things you do frequently (our clients often mention answering the phone, making bank deposits, copying and filing), and transferring them to an existing employee.

    The second step to maximizing your Genius Time is to identify your “I Wish Tasks.” These are the two or three things you wish someone else would do, and they may take an hour or more of guidance on your part to get this person up to speed (invoicing and writing thank you notes are two examples that come up during our coaching sessions). When you think about how much money your time is worth per hour, it probably makes sense to off-load these to someone else.

    Success Handler Action: If you don’t have people on staff to handle Delegation and I Wish Tasks, it won’t cost a fortune to have someone take them over for you. Here are five places to look for the right person to give you four or five hours each week at less than $10 per hour:

    1. Friends and neighbors who left the workforce to become stay-at-home parents

    2. Family members who could use some extra money

    3. Full-time college students looking to create work experience for their resum?

    4. Seniors who retired from successful business careers

    5. The best volunteers in your local elementary school’s parent-teacher organization

    Olympians train for years for the chance to have their moments of glory.

    When Not to Contact a Reporter
    News is about disseminating information that is to everyone. So follow the golden rule: Only contact a reporter if there is something concrete and news worthy to convey. Most reporters, work on tight deadlines and wasting their time is unjust.Just as you learn how to present news, give interviews, or prepare press releases, it is essential to know when. Here are a few points to keep in mind:Never contact a reporter if:* What you want reported is mere hearsay or you don't have concrete facts. Never be instrumental in spreading rumours. R
    ges?

    Eliminating Delegation Tasks does not necessarily require increasing your payroll. It can be as simple as choosing a few of the less-important things you do frequently (our clients often mention answering the phone, making bank deposits, copying and filing), and transferring them to an existing employee.

    The second step to maximizing your Genius Time is to identify your “I Wish Tasks.” These are the two or three things you wish someone else would do, and they may take an hour or more of guidance on your part to get this person up to speed (invoicing and writing thank you notes are two examples that come up during our coaching sessions). When you think about how much money your time is worth per hour, it probably makes sense to off-load these to someone else.

    Success Handler Action: If you don’t have people on staff to handle Delegation and I Wish Tasks, it won’t cost a fortune to have someone take them over for you. Here are five places to look for the right person to give you four or five hours each week at less than $10 per hour:

    1. Friends and neighbors who left the workforce to become stay-at-home parents

    2. Family members who could use some extra money

    3. Full-time college students looking to create work experience for their resum?

    4. Seniors who retired from successful business careers

    5. The best volunteers in your local elementary school’s parent-teacher organization

    Olympians train for years for the chance to have their moments of glory.

    Procurement Budgeting
    Procurement describes the acquisition of goods or services at the best possible cost, in the right quantity, time and place, for the direct benefit of the firm. The question now arises: how do you prioritize when you only have a limited amount of money to spend? That’s where the role of budgeting comes in.A budget is a quantitative expression of financial plans. How are budgets useful? Budgets induce management to think systematically about the future. They also serve as a device for coordinating the complex operations of the business, and provide a
    ese to someone else.

    Success Handler Action: If you don’t have people on staff to handle Delegation and I Wish Tasks, it won’t cost a fortune to have someone take them over for you. Here are five places to look for the right person to give you four or five hours each week at less than $10 per hour:

    1. Friends and neighbors who left the workforce to become stay-at-home parents

    2. Family members who could use some extra money

    3. Full-time college students looking to create work experience for their resum?

    4. Seniors who retired from successful business careers

    5. The best volunteers in your local elementary school’s parent-teacher organization

    Olympians train for years for the chance to have their moments of glory. Whether legends like Jesse Owens or those who finish out of medal contention and fade from the spotlight, each takes on the enormous challenge of the Olympic motto – Swifter, Higher, Stronger.

    Developing your Genius Time won’t occur overnight. You’ll find yourself drifting off course and allowing Delegation and I Wish Tasks to interrupt your productivity. The goal – your gold medal – is to commit to changing how you approach your role in your small business. Delegate those things that aren’t of Olympic importance, and spend your time focusing on the areas that give you the best shot at celebrating victory.

    Copyright © 2004 by Success Handler, LLC. All rights reserved.

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