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Actual for You - Assessing Value
Remember in two previous articles we talked about sustainable marketing and 4 ways your stationery was killing the environment? And by the way costing you more money too!In the most recent article we talked about the way stationery is printed affects the environment. Now I want to talk about how you can market more
Communication is the lifeblood of every business. It carries unique value -- the key nutrient that feeds all relationships. When the flow of value is obstr
Is a strong vision for your business more important than an MBA? Should you go to school or go to the school of hard knocks?When the cost for an MBA ranges from $15,000 to $50,000, you need to consider whether the traditional MBA program will meet your needs as a business owner.First, please keep in mind tha
What else is new?
Many companies have the goal of sustaining existence by selling what they make. Great companies focus on delivering unique value -- even before a single product or service is purchased. It's an old saw that is still ignored by far too many businesses.
Our client's problem is simple: His company fails to communicate unique value to the target market.
Lifeblood
Communication is the lifeblood of every business. It carries unique value -- the key nutrient that feeds all relationships. When the flow of value is obstr
Myths—these unconscious or semi-conscious beliefs have a strong influence on how we orient our behavior and actions.The ones that seem to influence us the most are directed towards our personal lives. But, there are business myths that have a profound impact on our decisions. The problem arises when some of these my
What else is new?
Many companies have the goal of sustaining existence by selling what they make. Great companies focus on delivering unique value -- even before a single product or service is purchased. It's an old saw that is still ignored by far too many businesses.
Our client's problem is simple: His company fails to communicate unique value to the target market.
Lifeblood
Communication is the lifeblood of every business. It carries unique value -- the key nutrient that feeds all relationships. When the flow of value is obstr
This January marks the tenth anniversary of the Advertising & Marketing Review Website, and to mark the occasion this column is about how the Website was initially funded. It’s a cautionary tale about the necessity of having a good contract whenever doing contract work.While working at Apple In 1995, I ran into some
Our client's problem is simple: His company fails to communicate unique value to the target market.
Lifeblood
Communication is the lifeblood of every business. It carries unique value -- the key nutrient that feeds all relationships. When the flow of value is obstr
Winning your new job takes more than just arriving on time – after all, that's obviously expected. But, what else are employers expecting from you when you arrive for your interview? Here are four tips you'll want to keep in mind for interview success:Tip 1: Employers will assume that you have done a good amount
Our client's problem is simple: His company fails to communicate unique value to the target market.
Lifeblood
Communication is the lifeblood of every business. It carries unique value -- the key nutrient that feeds all relationships. When the flow of value is obstr
Consultants can do everything from advising you on your choice of system to providing a full installation. Their main advantage is that they make sure you have far less work to do. You simply specify what you want, and, to the extent that you choose, the consultant helps you acquire it.Typical e-business consulting
Communication is the lifeblood of every business. It carries unique value -- the key nutrient that feeds all relationships. When the flow of value is obstructed, a variety of symptoms manifest, including:
- Slow sales
- Customer dissatisfaction
- High employee turnover
- Poor product quality
In our client's case, a business communications assessment of marketing collateral revealed that the language the company used to talk about its value and the customer's perception of the company's value did not match up. Unique value in this case was obscured by heavy language: Jargon, thick wording, and phrasing designed
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