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  • Actual for You - New Ideas For Small Business Holiday Marketing

    What is a Military to Civilian Conversion Resume and Who Needs One
    When someone with a military background decides to transition to civilian employment, the prospect of building a military-to-civilian resume can be confusing and, at times, daunting. As difficult as it may seem at first, spinning military experience into a format that will be appealing to a private sector employer isn’t as hard as you might think.First of all, remember that you’ll be talking to a n
    calendars, aim for something different but still useful. How about ice-scrapers if you live in the north? Blankets, sweatshirts, caps - are all good promotional items when the weather turns cold.

    Holiday cards are great. People enjoy getting them and displaying them. Hardly anybody sends Thanksgiving cards, definitely consider it. In this politically correct age (gasp) you have to be sensitive to people's religious sensibilities. Send Happy Holidays cards and not Merry Christmas Cards - unless you are absolutely sure your customer celebrates Chr

    Dos and Don'ts for Jobseekers
    When looking for a job you can take advantage of many methods: either you turn to your friends’ protection, or surf the net and peruse the newspapers or finally use the services of the recruiting agency. Even if your friends have no influential connections or can’t assist you in employment at the present moment, let them know that you are seeking a new job. A worthy position may turn up in a week’s time.
    2 seconds after Halloween it seems that all the retail stores put up their Christmas decorations - trying to capture as much of the Holiday market as possible. Typical ways that retail stores use to capitalize on the holidays include extended hours and sales. This is all well and good. Today I want to give you an early present by giving you some novel ways to think about holiday promotions.

    Many people are fed up with holiday crowds, which is reflected in the growth of online sales and the decline of some traditional retailer's sales. There also seems to be a trend towards buying fewer gifts, but those gifts tend to be higher-ticket luxury items.

    In the type of marketing we all should be doing ,we start with the customer in mind. What do we know about people this time of year?

    - Time is a commodity - there's too much to do and too little time. - People have more shopping to do than they usually do. - People are under a tremendous amount of stress. - People tend to clean and decorate their houses.

    These are just some of the factors affecting people during the holiday season. I'm sure you can think of many more. Take these things into consideration, and take the stance of being a giver.

    Here's an idea I've never seen (so I want credit if you use it). If you own a store, offer free gift wrap - nothing new there. While people are getting their gifts wrapped, they get a free chair massage? You could partner up with a local spa, or even a massage school who could also give every customer a promotional coupon. You save your customers time, take away their stress, and create a fusion marketing partnership with the spa.

    If you are in a household service business, offer to do additional winterizing services for your customers to save them time. Offer a free holiday housecleaning. If you aren't in the cleaning business - again team up with a cleaning service.

    Give-aways are great. Give away free Christmas trees - depending on where you are you could buy a couple hundred for $10 a piece. The deal could be - spend $100 and take home a free tree. Give away turkeys, or complete turkey dinners - a lot of grocery stores have this promotion.

    Everybody gives away calendars, aim for something different but still useful. How about ice-scrapers if you live in the north? Blankets, sweatshirts, caps - are all good promotional items when the weather turns cold.

    Holiday cards are great. People enjoy getting them and displaying them. Hardly anybody sends Thanksgiving cards, definitely consider it. In this politically correct age (gasp) you have to be sensitive to people's religious sensibilities. Send Happy Holidays cards and not Merry Christmas Cards - unless you are absolutely sure your customer celebrates Chr

    Coatings (paint)
    COATINGSCoatings production in The United States can be broadly divided into two major segments; architectural/decorative paints and industrial paints and coatings. Based on annual statistics for the year ended 2004, architectural and decorative paints account for approximately 52% of production, with industrial paints and coating comprising 48% of output. The industrial coatings are usually formul
    seems to be a trend towards buying fewer gifts, but those gifts tend to be higher-ticket luxury items.

    In the type of marketing we all should be doing ,we start with the customer in mind. What do we know about people this time of year?

    - Time is a commodity - there's too much to do and too little time. - People have more shopping to do than they usually do. - People are under a tremendous amount of stress. - People tend to clean and decorate their houses.

    These are just some of the factors affecting people during the holiday season. I'm sure you can think of many more. Take these things into consideration, and take the stance of being a giver.

    Here's an idea I've never seen (so I want credit if you use it). If you own a store, offer free gift wrap - nothing new there. While people are getting their gifts wrapped, they get a free chair massage? You could partner up with a local spa, or even a massage school who could also give every customer a promotional coupon. You save your customers time, take away their stress, and create a fusion marketing partnership with the spa.

    If you are in a household service business, offer to do additional winterizing services for your customers to save them time. Offer a free holiday housecleaning. If you aren't in the cleaning business - again team up with a cleaning service.

    Give-aways are great. Give away free Christmas trees - depending on where you are you could buy a couple hundred for $10 a piece. The deal could be - spend $100 and take home a free tree. Give away turkeys, or complete turkey dinners - a lot of grocery stores have this promotion.

    Everybody gives away calendars, aim for something different but still useful. How about ice-scrapers if you live in the north? Blankets, sweatshirts, caps - are all good promotional items when the weather turns cold.

    Holiday cards are great. People enjoy getting them and displaying them. Hardly anybody sends Thanksgiving cards, definitely consider it. In this politically correct age (gasp) you have to be sensitive to people's religious sensibilities. Send Happy Holidays cards and not Merry Christmas Cards - unless you are absolutely sure your customer celebrates Chr

    How To Give Away Promotional Items
    The art of giving promotional items can be nearly as important as the art of choosing the right promotional gifts. Some would even say that it is MORE important. Let me share a little story with you.Years ago, I worked as the administrative assistant to a busy CEO who was often plied with the little trinkets that salesmen use as promotional items. After one visit by a salesman, my boss stopped by a
    I'm sure you can think of many more. Take these things into consideration, and take the stance of being a giver.

    Here's an idea I've never seen (so I want credit if you use it). If you own a store, offer free gift wrap - nothing new there. While people are getting their gifts wrapped, they get a free chair massage? You could partner up with a local spa, or even a massage school who could also give every customer a promotional coupon. You save your customers time, take away their stress, and create a fusion marketing partnership with the spa.

    If you are in a household service business, offer to do additional winterizing services for your customers to save them time. Offer a free holiday housecleaning. If you aren't in the cleaning business - again team up with a cleaning service.

    Give-aways are great. Give away free Christmas trees - depending on where you are you could buy a couple hundred for $10 a piece. The deal could be - spend $100 and take home a free tree. Give away turkeys, or complete turkey dinners - a lot of grocery stores have this promotion.

    Everybody gives away calendars, aim for something different but still useful. How about ice-scrapers if you live in the north? Blankets, sweatshirts, caps - are all good promotional items when the weather turns cold.

    Holiday cards are great. People enjoy getting them and displaying them. Hardly anybody sends Thanksgiving cards, definitely consider it. In this politically correct age (gasp) you have to be sensitive to people's religious sensibilities. Send Happy Holidays cards and not Merry Christmas Cards - unless you are absolutely sure your customer celebrates Chr

    How To Make Your Resource Box Sell
    Ezine Articles - they're everywhere!And little wonder. They're one of the fastest ways of building traffic to your website.But what many people overlook is the Resource Box. It's almost as important as your Article. After all, your traffic comes to you through your Resource Box.Writing your Resource Box is an art in itself. You have very little space (5 or 6 lines) and you want to mak
    p>If you are in a household service business, offer to do additional winterizing services for your customers to save them time. Offer a free holiday housecleaning. If you aren't in the cleaning business - again team up with a cleaning service.

    Give-aways are great. Give away free Christmas trees - depending on where you are you could buy a couple hundred for $10 a piece. The deal could be - spend $100 and take home a free tree. Give away turkeys, or complete turkey dinners - a lot of grocery stores have this promotion.

    Everybody gives away calendars, aim for something different but still useful. How about ice-scrapers if you live in the north? Blankets, sweatshirts, caps - are all good promotional items when the weather turns cold.

    Holiday cards are great. People enjoy getting them and displaying them. Hardly anybody sends Thanksgiving cards, definitely consider it. In this politically correct age (gasp) you have to be sensitive to people's religious sensibilities. Send Happy Holidays cards and not Merry Christmas Cards - unless you are absolutely sure your customer celebrates Chr

    Proper Testimonials
    There have been very effective ads that were nothing more than four or five testimonials, and it worked! The obvious reason for common usage of testimonials is the credibility that they represent. There also have been testimonials that have not worked, we are going to look into why for both cases.Remembering the three part formula for an effective ad;1) make the benefit pro
    calendars, aim for something different but still useful. How about ice-scrapers if you live in the north? Blankets, sweatshirts, caps - are all good promotional items when the weather turns cold.

    Holiday cards are great. People enjoy getting them and displaying them. Hardly anybody sends Thanksgiving cards, definitely consider it. In this politically correct age (gasp) you have to be sensitive to people's religious sensibilities. Send Happy Holidays cards and not Merry Christmas Cards - unless you are absolutely sure your customer celebrates Christmas.

    If you have any kind of retail business, think about add-on gifts that might be used as a second gift. A florist might include a free gift-wrapped ornament with a certain level of purchase that can be sent to a different address. Two gifts for the price of one. Buy one get one free offers are great at holiday times.

    Use your creativity this holiday season and think about how you can solve your customers' problems.

    Copyright 2005 Marketing Comet

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