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Actual for You - How Some Small Business Owners Are Staying Ahead of the Game: The Power of Peer Power
Copywriting is a manner of promoting products, services, ideas or even personalities to the public through the use of words. A good copy has a textual style and content that can effectively sway people's opinions about the object that the copy is intended for. You might not realize the fact that professional copywriting has been around for a long time influencing how society thinks and affec
“We’re a small company. I don’t have partners or an outside board of directors. This is my opportunity, once a month, to sit down and share ideas with other people who have similar busine
When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes.Okay, maybe I’m being a bit flippant, but after three decades in advertising that’s almost the best I can do. I could give you the standard answer that most marketing textbooks offer. An average business should allocate about between two to five percent of your g
This is a peer group for small business owners. It functions like an advisory board for entrepreneurs and business owners, allowing leaders to meet monthly to share challenges, solve problems, and identify opportunities. It is more important than ever when business is tough.
It’s always lonely at the top. Small business owners have no board to consult with or share decision-making. That makes it hard even in good times. But when the economy is soft, peer power is something one can’t afford NOT to afford.
The downfall of many small business owners is that they get so caught up in day-to-day activities, they forget their first role—as visionary. A peer group advisory board forces its members to step back and take the long view.
Take member Bruce Behrstock for example. The president of Ace Hose and Rubber Company has been an advisory board member for six years.
“We’re a small company. I don’t have partners or an outside board of directors. This is my opportunity, once a month, to sit down and share ideas with other people who have similar busines
There's a marketing criminal on the loose, and I like to call him the Anti-Marketer. Why? Because the more he talks about what a great marketer he is, the less he convinces people of this fact and the more sales he loses. Are YOU the Anti-Marketer? Let's hope not.Take a look at the Top Five "Marketing But Not Marketing" offenses.. and then be sure to stear clear of these self-sabotagi
It’s always lonely at the top. Small business owners have no board to consult with or share decision-making. That makes it hard even in good times. But when the economy is soft, peer power is something one can’t afford NOT to afford.
The downfall of many small business owners is that they get so caught up in day-to-day activities, they forget their first role—as visionary. A peer group advisory board forces its members to step back and take the long view.
Take member Bruce Behrstock for example. The president of Ace Hose and Rubber Company has been an advisory board member for six years.
“We’re a small company. I don’t have partners or an outside board of directors. This is my opportunity, once a month, to sit down and share ideas with other people who have similar busine
How to Evaluate MLM Products and ServicesThere is a short list of factors to look at before you decide to represent a product. I am going to first assume that you believe in the product and are enthusiastic about it. If you aren’t sold on the merits of the product or service, don’t go any further – you won’t be successful. Beyond that, your product or service must satisfy t
The downfall of many small business owners is that they get so caught up in day-to-day activities, they forget their first role—as visionary. A peer group advisory board forces its members to step back and take the long view.
Take member Bruce Behrstock for example. The president of Ace Hose and Rubber Company has been an advisory board member for six years.
“We’re a small company. I don’t have partners or an outside board of directors. This is my opportunity, once a month, to sit down and share ideas with other people who have similar busine
Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to open a postcard. It won’t get lumped in with all the direct mail envelopes that people toss without opening.If the postcard shows a very glossy, well-photographed picture of an attractive product, the recipient will very likely look at the pictur
Take member Bruce Behrstock for example. The president of Ace Hose and Rubber Company has been an advisory board member for six years.
“We’re a small company. I don’t have partners or an outside board of directors. This is my opportunity, once a month, to sit down and share ideas with other people who have similar busine
Many small to medium size businesses struggle with this dilema. They may have even had an ad agency before. They liked the new ads that are done in a professional manner. And, they loved pushing salespeople off on thier agency. But, the owners simply want to keep more control of their business, including the marketing. The fact is, business owners write the checks and most are quite frugal.
“We’re a small company. I don’t have partners or an outside board of directors. This is my opportunity, once a month, to sit down and share ideas with other people who have similar business concerns. It helps me plan how I’m going to grow my business.”
Fellow member Larry Kaufman agrees. The president of Kaufman, Ryal and Stral, a public relations and website design firm says, “What I value about my board,” he says, “is that it forces me to organize the way I think about my business. My fellow members push me to act on the things I commit to do.”
Their success lies in what is called “the power of peer power.” In tight times, your primary goal is simple survival. And to survive, you sometimes have to do unpleasant things. Groups force you to follow through—it’s good ol’ peer pressure. It may be the only place your peers congratulate you for laying off people. That’s because such negative action may be necessary to your survival.
However, a flagging economy is no excuse for poor performance. There’s a perception that because the external market is soft, individual businesses must all be soft as well. It doesn’t have to be.
Says Peter Flanzer, president of Cedar Hills Associates, an investm
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