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Actual for You - Stop Chasing Business Rainbows
What does your brand stand for? More importantly, how would your customers answer that question since brands don’t create wealth customers do.Brand positioning starts with a frame of reference, which signals to consumers the goal they can expect to achieve. Customers h
Have you ever fallen into this t
Following social rules for politeness does not get us what we want in business. Hand in hand with rules for polite communication, must be the rules for when to change those rules to suit the situation. Business manners are different than social behaviours.Waiting until
There's a limit to this however and you've reached that limit when you start chasing rainbows. Rainbows? Yes this means that you've become so distracted from your own business and your own ideas by the thoughts, ideas and proposals of others that you're no longer focusing on your business. When you reach this point it's time to stop. Physically and mentally stop and look at what you're doing. Are you really benefiting from that book you're reading? Is that teleseminar of any actual value or is it just another pitch fest for something you don't need? Is that business breakfast of any value or are you just going there to be seen? You need to be brutally honest with yourself about these things.
Have you ever fallen into this t
Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty c
There's a limit to this however and you've reached that limit when you start chasing rainbows. Rainbows? Yes this means that you've become so distracted from your own business and your own ideas by the thoughts, ideas and proposals of others that you're no longer focusing on your business. When you reach this point it's time to stop. Physically and mentally stop and look at what you're doing. Are you really benefiting from that book you're reading? Is that teleseminar of any actual value or is it just another pitch fest for something you don't need? Is that business breakfast of any value or are you just going there to be seen? You need to be brutally honest with yourself about these things.
Have you ever fallen into this t
It is truly amazing when you are the Founder of a Company how many times you are approached by Venture Capitalists who have funded your competition and wish to buy your company. They wish to use such an acquisition to grow their market share without earning it. Indeed such a s
Have you ever fallen into this t
Are you opening a dollar store? One of the best ways to know what you can and should be achieved in your business is to gather data regarding performance of the very best in the industry. You business goals should be to meet or beat those same levels of performance in your bus
Have you ever fallen into this t
When the EEOC sued Ralph Loren because one of their photo shoots needed all blondes in it and denied a brunette an audition, one could conclude that political correctness and employment lawsuits hit an all time low. Swim suit models who were dark haired complained that they d
Have you ever fallen into this trap? Yes? That's ok because 99% of business people will suffer from this at times. Entire books have been written on the topic. These business rainbows are attractive and well marketed. We need to be honest with ourselves too and accept that we've given up our time to the act of chasing rainbows and not do it again or at the very least recognize these rainbows for what they are - a total distraction.
Here's an example. I love learning new things and I love seeing what other people are doing with their businesses. If I can learn something new each day then that day is a success. Recently I held up part of my business based on some online training I wanted to watch first. The training itself was deeply disappointing and the guy fell far, far, far short of what I was expecting to learn from him. Se
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