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Actual for You - Small Business Marketing Solution - The 80 20 Rule and People
I recently had an experience with a business that went way beyond excellent customer service and they not only made a customer for life, they made me a torchbearer for their success. As you read this, imagine what your company would be like if it offered this level of service.I was in Los Angeles for a business trip and met with a client and a consu
Well, for one thing, who has the time, right? Plus, employees are busy working on their daily tasks, so how in the world can you pull them into your marketing planning?
Actually, the key to success in developing customers, prospects, and empl
Advertisers have seized upon a new way to get the word out about their products: slap their ads on your vehicle. Actually, this isn’t an entirely new way to promote products as it has been in the experimental stages for years in limited markets. Now, however, the practice has become so widespread that companies around the globe are doing it. Soon, many cars
And that’s all the people, not just the prospects. All the people means:
- Customers
- Prospects
- Employees
Every small business marketing plan must focus on gaining new prospects. This is marketing 101--find fresh sources of revenue to support growth for the company. Unfortunately, most marketers focus 80% or more of their time searching out new business, pay lip-service to customer retention and cross-sells, and completely ignore employees as a marketing resource.
This practice of prospect-only focusing is just like injecting an anti-profit toxin into your company’s bloodstream. Most companies live on recurring profits pumping in from existing customers. And who speaks with those customers, day-in and day-out? Your employees. So, why is it then that most small business marketing strategies barely include employees at all?
Well, for one thing, who has the time, right? Plus, employees are busy working on their daily tasks, so how in the world can you pull them into your marketing planning?
Actually, the key to success in developing customers, prospects, and emplo
If you are a sales person who sells computers and electronics in a large retail box store then you need to understand that not all the customers coming into the store are interested in how well the DVD video works on the computer.Many people who are buying computers for their small business or for work are not necessarily concerned with the same thing
And that’s all the people, not just the prospects. All the people means:
- Customers
- Prospects
- Employees
Every small business marketing plan must focus on gaining new prospects. This is marketing 101--find fresh sources of revenue to support growth for the company. Unfortunately, most marketers focus 80% or more of their time searching out new business, pay lip-service to customer retention and cross-sells, and completely ignore employees as a marketing resource.
This practice of prospect-only focusing is just like injecting an anti-profit toxin into your company’s bloodstream. Most companies live on recurring profits pumping in from existing customers. And who speaks with those customers, day-in and day-out? Your employees. So, why is it then that most small business marketing strategies barely include employees at all?
Well, for one thing, who has the time, right? Plus, employees are busy working on their daily tasks, so how in the world can you pull them into your marketing planning?
Actually, the key to success in developing customers, prospects, and empl
It may be news to you, but most prospective employers do read cover letters. So let’s make it more effective. It is the boring cover letters that are thrown away, while a first-rate cover letter will give a future employer a positive impression of you. When you write a cover letter make sure that it reflects your communication skills, qualifications, abiliti
This practice of prospect-only focusing is just like injecting an anti-profit toxin into your company’s bloodstream. Most companies live on recurring profits pumping in from existing customers. And who speaks with those customers, day-in and day-out? Your employees. So, why is it then that most small business marketing strategies barely include employees at all?
Well, for one thing, who has the time, right? Plus, employees are busy working on their daily tasks, so how in the world can you pull them into your marketing planning?
Actually, the key to success in developing customers, prospects, and empl
Not many business owners take advantage of the FREE advertising space on the back of their business card, and those that actually do, often use the space ineffectively.Most business owners don’t consider their business card a marketing tool, but in fact, it is! And not only should it be used to attract clients to your business, it should also be used
Well, for one thing, who has the time, right? Plus, employees are busy working on their daily tasks, so how in the world can you pull them into your marketing planning?
Actually, the key to success in developing customers, prospects, and empl
A pink flamingo fundraiser is fun way to raise money for your favorite cause. It's an easy fundraiser for any size group to put together because it requires very little effort to keep it going.The basic fundraising idea involves deploying a flock of pink plastic flamingoes in someone's yard or outside a business entrance. A note is left explaining tha
Well, for one thing, who has the time, right? Plus, employees are busy working on their daily tasks, so how in the world can you pull them into your marketing planning?
Actually, the key to success in developing customers, prospects, and employees is to focus on that small percentage of each group that contributes the most to the bottom line. All people may be created equal, but they sure don’t perform that way in business.
If you can identify the Crucial Few customers that drive the majority of profits (not merely sales), then you can seek out similar prospects. You won’t be searching for nearly as many prospects, but you can intensify your hunt by spending more time and money on the very best candidates to become best, Crucial Few, customers.
But what about employees? The answer here is similar: find the Achievers among your small business and then use them as core marketing partners as you develop and implement strategy. These shouldn’t all be managers or sales or customer service people. Rather, they must be drawn from a cross-section of your company. Five is a good number, but three to seven is a fine range for most small companies.
This team will become your marketing advisory board; since they will help your company profits grow, we like to call this group the Bloom Team.
When you think of People as one of the three critical marketing concep
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