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Actual for You - Small Business Article Review - Maslow A Theory of Human Motivation Part One
How to Write a Powerful Newsletter for Your Business
Most marketing people think of newsletters as quaint old things, like handwritten letters or mimeograph machines. While marketing is not immune to fads, newsletters are an absolute evergreen. After all, how can direct communication with your customers ever be a bad thing? And if you do it right, your customers will actually look forward to hearing from you!One reason newsletters are so hot is that no one is doing them. Some marketers may think they're hopelessly old school. Oth
We think it important enoughMost marketing people think of newsletters as quaint old things, like handwritten letters or mimeograph machines. While marketing is not immune to fads, newsletters are an absolute evergreen. After all, how can direct communication with your customers ever be a bad thing? And if you do it right, your customers will actually look forward to hearing from you!One reason newsletters are so hot is that no one is doing them. Some marketers may think they're hopelessly old school. Oth
Strategies for Implementation-How to Follow Through on Your New Year's Resolutions
For most of us, the start of a new year is a time of reflection. A review of the year gone by and an opportunity to set goals for the year ahead. Intentions are good and motivation is high.The challenge lies in the predictable loss of steam that ensues as we move past the holiday season and back into our workaday lives.Make no mistake. Setting goals is easy. Following through is the hard part. To assist you in seeing those New Year’s goals and resolutions come to life, B
Most marketing texts that mention Abraham Maslow’s article on the Hierarchy of Needs only give it a brief overview. We think it important enoughFor most of us, the start of a new year is a time of reflection. A review of the year gone by and an opportunity to set goals for the year ahead. Intentions are good and motivation is high.The challenge lies in the predictable loss of steam that ensues as we move past the holiday season and back into our workaday lives.Make no mistake. Setting goals is easy. Following through is the hard part. To assist you in seeing those New Year’s goals and resolutions come to life, B
Be a Good Career Traveler
Every job you ever have is part of your career journey, and you should be a traveler on that journey rather than a tourist. Noted historian and Librarian of Congress, Daniel Boostin, observed:“The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes sightseeing.”Your work life is what you make of it. Show me someone who “lives for the weekends” and eyebal
tion Abraham Maslow’s article on the Hierarchy of Needs only give it a brief overview. We think it important enoughEvery job you ever have is part of your career journey, and you should be a traveler on that journey rather than a tourist. Noted historian and Librarian of Congress, Daniel Boostin, observed:“The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes sightseeing.”Your work life is what you make of it. Show me someone who “lives for the weekends” and eyebal
Is Leasing Technology A Wise Choice For Small Business Success
Owning technology (purchase, upkeep, and disposal) is difficult to manage properly especially when talking about technology that no successful business can do without; computers. Leasing office furniture or copiers is common practice and widely accepted. Computers and information technology products seem to be the last great holdout particularly in smaller businesses. They’re often viewed as a “sunk cost”, without the financial accountability necessary to manage total lifecycle cost o
on the Hierarchy of Needs only give it a brief overview. We think it important enoughOwning technology (purchase, upkeep, and disposal) is difficult to manage properly especially when talking about technology that no successful business can do without; computers. Leasing office furniture or copiers is common practice and widely accepted. Computers and information technology products seem to be the last great holdout particularly in smaller businesses. They’re often viewed as a “sunk cost”, without the financial accountability necessary to manage total lifecycle cost o
How to Find Your Perfect Career
It's the question you dreamed about when you were ten years old. It's the question your parents nagged you about during high school. It's the question that stresses most of us out more and more the older we get. "What do you want to be when you grow up?"After living on a college campus for three semesters now, I'm realizing that most people have some really screwed up ways of figuring out the answer to that question. I have friends who are studying political science but hate po
ly give it a brief overview. We think it important enoughIt's the question you dreamed about when you were ten years old. It's the question your parents nagged you about during high school. It's the question that stresses most of us out more and more the older we get. "What do you want to be when you grow up?"After living on a college campus for three semesters now, I'm realizing that most people have some really screwed up ways of figuring out the answer to that question. I have friends who are studying political science but hate po
So You Think Employees Hate Change
We've all heard it. Employees Hate Change. Do you believe it? I don't. I think employees are getting a bum rap. I think they are being used as an excuse for poor change, poor results, poor communication, poor planning.First of all, have you asked them? No, I don't mean have you asked them if they hate change, I mean, have you asked them what they would like to change? Have you asked them specifically what is driving them crazy about their jobs that they would love to change? Ha
We think it important enough for small business owners to devote a couple of articles to the subject. This is the first of those articles.<
We've all heard it. Employees Hate Change. Do you believe it? I don't. I think employees are getting a bum rap. I think they are being used as an excuse for poor change, poor results, poor communication, poor planning.First of all, have you asked them? No, I don't mean have you asked them if they hate change, I mean, have you asked them what they would like to change? Have you asked them specifically what is driving them crazy about their jobs that they would love to change? Ha
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